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Google Cloud Identity and Access Management vs Microsoft Identity Manager comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
Google Cloud Identity and A...
Ranking in Identity Management (IM)
24th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Identity Manager
Ranking in Identity Management (IM)
10th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.1%, down from 3.5% compared to the previous year. The mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. The mindshare of Microsoft Identity Manager is 2.9%, down from 5.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Omada Identity3.1%
Microsoft Identity Manager2.9%
Google Cloud Identity and Access Management0.1%
Other93.9%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.
RameshKumar9 - PeerSpot reviewer
Supports reliable identity management and custom policy design
Microsoft Identity Manager can be improved by integrating it with Entra ID as a SaaS application or by having a cloud-based connector, as it is currently limited to on-prem scenarios, and a combination of both would be a great solution compared to competitors such as SailPoint or One Identity Manager. While the initial setup of Microsoft Identity Manager is not completely complex, migrating or upgrading to a new version can be complex and requires multiple backups to ensure it goes smoothly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are able to onboard new user accounts much faster by automating the process and standardizing our operations globally. Previously, there were many individual processes and manual admin interactions. We also see a lot of cost savings and benefits because through automation and standardization."
"The thing that I find most valuable is that Omada consists of building blocks, which means that you can configure almost anything you want without using custom code, making it pretty easy to do. It's possible to connect to multiple target systems and to create one role that consists of different permissions in the different target systems. So one role in Omada can make sure that you have an account in three different systems."
"It has a lot of out-of-the-box features. It is flexible, and there are a lot of possibilities to configure and extend it. It is user-friendly. It has an interface that is end-user or business-user friendly."
"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"Our customers have benefited from Omada Identity automating the certification process. Most of our customers were using manual methods for user access certification. With Omada Identity, you can automate almost all of it, which means that certification now becomes on demand. You don't have to wait for two or three months to execute a certification timeframe. Instead, you can do certifications as often as you want."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"You can make resources. You can import them from Azure or Active Directory and put them in an application. For example, if there is an application that uses a lot of Active Directory groups, you can make the groups available for people. If they need to access that application, you can tell them the resource groups you have for that application. People can do everything by themselves. They do not need anybody else. They can just go to the Omada portal, and they can do it all by themselves. That is terrific."
"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"MIM's most valuable feature is its connectivity with Exchange."
"The product’s most valuable feature is stability."
"Very powerful synchronization tool."
"The most valuable feature of the solution is the fact that I can use it to track who is sending which email, who is accessing which documents or which files, etc. These tools help me improve security within the enterprise environment."
"The features of Microsoft Identity Manager that have been most impactful in improving security and compliance include the granular policies, report, and the ability to gain end-to-end visibility for each user."
"Microsoft integration products are strong. That is what I like about the product."
"The most valuable and most interesting feature is the conditional access."
"The best features of Microsoft Identity Manager are its 100% compatibility with Active Directory, the ability to customize IAM policies as required, and its simplicity in design."
 

Cons

"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"It is not possible to customize reports on Omada Identity."
"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex. This is common for most of the products we evaluated. Its scalability should be better. It had a few scalability issues."
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"The user interface should have a more flexible design, where you can change it to your requirement."
"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an end-user experience perspective, it significantly lacks."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"Integration with third parties and enhanced policy management could be improved."
"The information that is available for the Active Directory portal is segregated here and there."
"The security could be slightly improved."
"It would be good if Microsoft Identity Manager Maybe could be integrated with Azure Active Directory directly and made as a cloud platform."
"The product's pricing and integration features could be improved."
"MIM's reliability could be improved."
"Microsoft Identity Manager can be improved by integrating it with Entra ID as a SaaS application or by having a cloud-based connector, as it is currently limited to on-prem scenarios, and a combination of both would be a great solution compared to competitors such as SailPoint or One Identity Manager."
"Microsoft Identity Manager has shown a strong focus on cloud solutions, but it could improve its support for legacy products and on-premise infrastructure. Legacy applications or solutions are often not fully supported, which can be a limitation for customers with existing on-premise setups. The emphasis on cloud-based solutions is beneficial for modernization as it is crucial to address customers' needs relying on legacy systems. Microsoft should address the gap in support for legacy products to ensure a more comprehensive and inclusive approach."
 

Pricing and Cost Advice

"My client deals directly with the Omada Identity team in terms of licensing. I never look at pricing, so I'm not aware of how much the solution costs, but it's worth the money. Often, when you begin to use Omada Identity and it takes a while to set up, it'll be irreversible, and you'd depend on and focus more on the functionality of the solution, rather than its price tag."
"They are positioned at a good price point. They are lower than some of their competitors."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
"Omada Identity is very reasonably and competitively priced."
"It is licensed per managed user per year."
"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."
Information not available
"My rating for the pricing of Microsoft Identity Manager is average, neither too expensive nor too cheap."
"The solution is included in the Microsoft E3 license and premium subscriptions of Azure AD."
"The solution is expensive."
"Microsoft Identity Manager comes with the premium or community license. If the customer doesn't have a premium license, the reseller who sells the licenses of Microsoft to the enterprise can extend the license for the client."
"It is an expensive tool."
"When comparing the cost, Microsoft Identity Manager is the best solution because it is free if you have an Azure P2 license."
"The tool's price is low for my company."
"MIM is free with a Microsoft Azure license."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
Government
11%
Computer Software Company
10%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
No data available
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise3
Large Enterprise10
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of t...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only be...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the do...
What do you like most about Microsoft Identity Manager?
The product’s simplicity and integration are valuable.
What is your experience regarding pricing and costs for Microsoft Identity Manager?
Regarding pricing, setup costs, and licensing of Microsoft Identity Manager, it has a couple of cloud connectors that...
What needs improvement with Microsoft Identity Manager?
Microsoft Identity Manager can be improved by integrating it with Entra ID as a SaaS application or by having a cloud...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
MIM, Forefront Identity Manager, FIM, MS Identity Manager
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Dow Chemical Company (Dow), Whole Foods Market
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: October 2025.
869,566 professionals have used our research since 2012.