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Google Campaign Manager vs Zeta Marketing Platform comparison

Google and Zeta Global are both solutions in the Marketing Management category. Google is ranked #11, while Zeta Global is ranked #14. Google holds a 1.2% mindshare in MM, compared to Zeta Global’s 3.9% mindshare.
Google Campaign Manager
  • 204 Views
  • 50 Comparison Views
Zeta Marketing Platform
  • 205 Views
  • 17 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Google Campaign Manager and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management.

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To learn more, read our detailed Marketing Management Report (Updated: May 2025).
Buyer's Guide
Marketing Management
May 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Campaign Manager
Ranking in Marketing Management
11th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Zeta Marketing Platform
Ranking in Marketing Management
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Automation (10th), Predictive Analytics (14th), Customer Data Platforms (CDP) (16th)
 

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of Google Campaign Manager is 1.2%, down from 1.9% compared to the previous year. The mindshare of Zeta Marketing Platform is 3.9%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Computer Software Company
10%
Construction Company
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
Buyer's Guide
Marketing Management
May 2025
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Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: May 2025.
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855,164 professionals have used our research since 2012.
 

Comparisons

Adobe Campaign vs Google Campaign Manager Logo
Adobe Campaign vs Google Campaign Manager
Compared 52% of the time
Salesforce Marketing Cloud vs Google Campaign Manager Logo
Salesforce Marketing Cloud vs Google Campaign Manager
Compared 48% of the time
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Salesforce Marketing Cloud vs Zeta Marketing Platform Logo
Salesforce Marketing Cloud vs Zeta Marketing Platform
Compared 48% of the time
Klaviyo vs Zeta Marketing Platform Logo
Klaviyo vs Zeta Marketing Platform
Compared 28% of the time
HubSpot Marketing Hub vs Zeta Marketing Platform Logo
HubSpot Marketing Hub vs Zeta Marketing Platform
Compared 13% of the time
Marketo vs Zeta Marketing Platform Logo
Marketo vs Zeta Marketing Platform
Compared 11% of the time
More Zeta Marketing Platform Competitors
 

Product Reports

Buyer's Guide
Marketing Management
May 2025
Google Campaign Manager reportDownload Google Campaign Manager product report
Buyer's Guide
Marketing Automation
May 2025
Zeta Marketing Platform reportDownload Zeta Marketing Platform product report
 

Also Known As

No data available
Boomtrain
 

Overview

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Google

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Zeta Global
 

Sample Customers

Information Not Available
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Buyer's Guide
Marketing Management
May 2025
Download Free Report
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: May 2025.
DOWNLOAD NOW
855,164 professionals have used our research since 2012.
See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.