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Google Campaign Manager vs Sitecore Digital Marketing System comparison

Google and Sitecore are both solutions in the Marketing Management category. Google is ranked #11, while Sitecore is ranked #10 with an average rating of 8.0. Google holds a 1.2% mindshare in MM, compared to Sitecore’s 0.9% mindshare. Additionally, 100% of Sitecore users are willing to recommend the solution.
Google Campaign Manager
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  • 50 Comparison Views
Sitecore Digital Marketing ...
Read 2 Sitecore Digital Marketing System reviews
  • 90 Views
  • 10 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Google Campaign Manager and Sitecore Digital Marketing System based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Management Report (Updated: June 2025).
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Marketing Management
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Campaign Manager
Ranking in Marketing Management
11th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Sitecore Digital Marketing ...
Ranking in Marketing Management
10th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Marketing Management category, the mindshare of Google Campaign Manager is 1.2%, down from 1.9% compared to the previous year. The mindshare of Sitecore Digital Marketing System is 0.9%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

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Advanced features and personalization improve content management experience
Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) is a standout tool because it offers cloud capabilities and numerous built-in features, including AI components. Its advanced search options facilitate content creators in locating content efficiently. Additionally, the system allows for personalization based on customer profiles, altering page content according to demographics.
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Questions from the Community

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What do you like most about Sitecore Digital Marketing System?
The platform’s most valuable feature is the ability to create web pages with ease.
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What needs improvement with Sitecore Digital Marketing System?
Sitecore Digital Marketing System can be improved by incorporating more AI capabilities. AI should assist in generating appropriate content automatically and enhancing searches, such as locating sp...
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What is your primary use case for Sitecore Digital Marketing System?
I primarily use Sitecore Digital Marketing System ( /products/sitecore-digital-marketing-system-reviews ) for content creation and management. This includes handling text, videos, and images displa...
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Comparisons

Salesforce Marketing Cloud vs Google Campaign Manager Logo
Salesforce Marketing Cloud vs Google Campaign Manager
Compared 52% of the time
Adobe Campaign vs Google Campaign Manager Logo
Adobe Campaign vs Google Campaign Manager
Compared 48% of the time
More Google Campaign Manager Competitors
No data available
 

Product Reports

Buyer's Guide
Marketing Management
June 2025
Google Campaign Manager reportDownload Google Campaign Manager product report
Buyer's Guide
Marketing Management
June 2025
Sitecore Digital Marketing System reportDownload Sitecore Digital Marketing System product report
 

Overview

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Google
The Sitecore Digital Marketing System (DMS) is a way for marketers to manage content, analytics, personalization, automation, email and testing within a single interface and leverage all of the data within one location. Sitecore DMS allows marketers to focus on what's most important - focusing on strategic investments and evaluating their success based on ROI - and bypass factors slowing them down - multiple platform maintenance and subscription fees.
Sitecore
 

Sample Customers

Information Not Available
easyJet, Panasonic, Oxfam, Jabra, Graf von Faber-Castell, Boy Scouts of America, eQ Asset Management, Zurich Group International, YouSee
Buyer's Guide
Marketing Management
June 2025
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.