Qualtrics XM Platform vs Sprinklr comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Aug 25, 2025

Sprinklr and Qualtrics XM Platform compete in the customer experience management category, focusing on different strengths. Sprinklr has an edge in social media management, while Qualtrics excels in survey functionalities and AI-driven insights.

Features: Sprinklr offers robust automation features that streamline customer communications, integrates social media management and data analytics, and facilitates efficient content publishing. Qualtrics XM Platform provides user-friendly survey capabilities, flexible survey logic, and advanced AI-driven features for refined data collection and analysis.

Room for Improvement: Sprinklr users recommend simplifying integration processes, enhancing the editing interface, and improving AI features. They also suggest better onboarding experiences. Qualtrics users desire improved graphical analytics, enhanced survey flexibility, and more attractive dashboard designs. Additionally, they call for advanced AI capabilities and streamlined workflows.

Ease of Deployment and Customer Service: Sprinklr mainly operates in the Public Cloud. Its customer support is valued for problem-solving, although users prefer phone communication for urgent issues over email. Qualtrics offers deployment in Public, Private, and Hybrid Clouds and aims to improve support speed and clarity. While both provide good customer service, Sprinklr's is noted for creativity in resolving issues, whereas Qualtrics could benefit from quicker resolutions.

Pricing and ROI: Sprinklr's pricing is considered high and is often preferred by large enterprises for its broad functionalities, with ROI shown through operational efficiencies. Qualtrics offers flexible pricing plans but is still seen as expensive. Its ROI is reflected in its comprehensive features that justify its cost for enterprises. Sprinklr is acknowledged for enhancing user experience and engagement, while Qualtrics aligns well with business needs at a premium cost.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: July 2025).

Qualtrics XM Platform vs. Sprinklr

July 2025

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Helped 866,286 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Ranking in Social CRM

3rd

Ranking in Customer Feedback Management

1st

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Survey Software (1st), Product Management Software (2nd)

Sprinklr

Ranking in Customer Experience Management

9th

Ranking in Social CRM

1st

Ranking in Customer Feedback Management

2nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)

Mindshare comparison

As of August 2025, in the Social CRM category, the mindshare of Qualtrics XM Platform is 5.5%, up from 2.3% compared to the previous year. The mindshare of Sprinklr is 17.0%, down from 21.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Sprinklr	17.0%
Qualtrics XM Platform	5.5%
Other	77.5%

Social CRM

Featured Reviews

VinayakMishra

Technology Consultant at Zill Consulting

Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism

There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

"The solution allows the development of multiple surveys based on the lifecycle"

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

"The solution is very simple to use."

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

More Qualtrics XM Platform pros

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The most effective feature is the automation of the routing engine."

"The most valuable features are case management and reporting."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The interface is the most valuable feature to me."

"Everything is integrated in one platform."

"AI manages customer interactions really well, and the flow becomes easier."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

More Sprinklr pros

Cons

"Most of the improvements made constantly cause some friction in the platform."

"The solution's integration with Salesforce should be improved."

"The solution should add more visual-type elements or image-based question approaches."

"It needs to focus more on broader CX programs and customer experience."

"It is not easy to implement."

"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."

"The process of creating, updating, and importing participants needs to be more flexible"

"Sometimes, a lot of emails bounce back during email distribution."

More Qualtrics XM Platform cons

"Sprinklr could be more drag-and-drop friendly."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"Their support team should opt for phone calls over emails to resolve issues faster."

"There could be more videos on how to use Sprinklr."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

More Sprinklr cons

Pricing and Cost Advice

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"Pricing depends upon the different kinds of use cases."

"The solution is fairly expensive, but it would be money well spent."

"The product is not cheap."

"Delighted by Qualtrics is more expensive than the competitor solutions"

Information not available

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Top Industries

By visitors reading reviews

University

15%

Computer Software Company

10%

Government

10%

Educational Organization

Financial Services Firm

10%

Computer Software Company

Energy/Utilities Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What do you like most about Delighted by Qualtrics?

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

August 2025

Download Sprinklr product report

August 2025

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform is essential for managing customer and employee experiences through surveys and feedback. It supports market research, employee engagement, and education across industries, facilitated by intuitive survey and data analysis tools.

Organizations efficiently use Qualtrics XM Platform to gather and analyze feedback for enhancing customer and employee experiences. The platform supports a range of applications from customer satisfaction, NPS, and website interaction to employee engagement and market research. Prebuilt integrations and AI-driven insights facilitate data collection and analysis, allowing departments to focus on productivity and content effectiveness. Despite its flexibility, some users note challenges with survey dynamics, data migration, and integration, highlighting potential areas for improvement.

What are the key features of Qualtrics XM Platform?

Survey Creation: Offers a user-friendly drag-and-drop interface for easy survey building.
Integration: Provides prebuilt integrations to enhance actionable feedback collection.
Text iQ: Delivers advanced text analysis to detect sentiments.
AI-driven Insights: Enables effortless data collection and analysis.
Flexible Workflows: Integrates seamlessly with CRM tools to automate workflows.
Real-time Dashboards: Offers visual data representation to simplify decision-making.

What ROI and benefits should users focus on in reviews?

Ease of Use: Simplifies complex survey tasks for non-IT personnel.
Data Visualization: Provides real-time insights for strategic planning.
HR Enhancements: Improves HR processes through automated notifications.
Survey Logic: Allows customization to fit diverse needs.

In industries like retail, finance, and education, Qualtrics facilitates data collection through customizable surveys and dashboards. Retailers analyze feedback on purchases, financial institutions assess call center productivity, and educators explore student engagement. The platform's adaptability supports diverse industry needs, despite the need for enhancements in certain features.

Qualtrics

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Aetna, 1 800 Contacts, GE

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines