Qualtrics XM Platform vs Sprinklr comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Qualtrics XM Platform compete in social media management and customer experience management, respectively. Qualtrics seems to have the upper hand with its sophisticated survey and feedback tools.

Features: Sprinklr offers comprehensive social media management capabilities, extensive integrations, and strong automation and AI features. Its cloud-based scalability and unified platform approach further enhance productivity. Qualtrics excels with its sophisticated survey and feedback tools, AI-driven text analysis, and seamless data integration and visualization. It caters to diverse user needs with modular features, making it suitable for customer and employee experience management.

Room for Improvement: Sprinklr faces user onboarding complexity, limited integration options, and needs more intuitive user interactions for editing and social media posting. Real-time support enhancements and a simplified UI are recommended. Qualtrics requires advancements in graphical analytics, integration with major CRMs, and a more flexible user experience for survey creation. Focus on small-scale CX programs and workflow management enhancements are needed.

Ease of Deployment and Customer Service: Both platforms operate primarily on public cloud infrastructure. Sprinklr's deployment is straightforward due to its cloud-native nature, while Qualtrics offers deployment flexibility on hybrid and private clouds. Sprinklr users report mixed customer support experiences, noting excellent engineer responsiveness but slower resolution times via email. Premium support is highly rated. Qualtrics offers good support but lacks live chat and occasionally faces agility issues with staff communication.

Pricing and ROI: Sprinklr's pricing reflects its enterprise-grade features, perceived as costly, but users find value in its comprehensive capabilities. Qualtrics, though also expensive, provides price flexibility with customizable plans, offering robust features that justify the cost for advanced feedback collection and analysis. Both solutions are considered worthwhile investments, enhancing organizational capabilities, though pricing remains a factor for potential adopters.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: June 2026).

Qualtrics XM Platform vs. Sprinklr

June 2026

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Helped 900,125 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

6th

Ranking in Social CRM

6th

Ranking in Customer Feedback Management

1st

Average Rating

8.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Survey Software (1st), Product Management Software (2nd)

Sprinklr

Ranking in Customer Experience Management

7th

Ranking in Social CRM

1st

Ranking in Customer Feedback Management

2nd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Qualtrics XM Platform is 4.3%, down from 4.7% compared to the previous year. The mindshare of Sprinklr is 12.2%, down from 17.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	12.2%
Qualtrics XM Platform	4.3%
Other	83.5%

Social CRM

Featured Reviews

Romina Dorola

Head Of Vo C Strategy & Customer Success at TheX

Experience programs have delivered unified insights and closed-loop actions across journeys

On the negative side of Qualtrics XM Platform, I see that there could be improvements. There were few ways of analyzing unstructured data aside from Text iQ. Customers are trying to analyze not just survey feedback but also contact center calls and chatbot chats to avoid asking customers for information that may already be in the organization's existing data. I thought that was a good point they needed to cover, and I believe they are launching or have launched that this year, though I have not tried it yet. Regarding potential improvements for Qualtrics XM Platform, they have created a feature that allows you to analyze data that does not come from surveys, such as support calls and chatbot interactions, which is valuable.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"It is the Ferrari of XM platforms."

"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"Time has been saved significantly because for every application, developers do not have to make custom feedback forms."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

More Qualtrics XM Platform pros

"Everything is integrated in one platform."

"AI manages customer interactions really well, and the flow becomes easier."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"The most important feature of Sprinklr is its high availability since it is a cloud solution."

More Sprinklr pros

Cons

"The process of creating, updating, and importing participants needs to be more flexible"

"Sometimes, a lot of emails bounce back during email distribution."

"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."

"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."

"I am not rating it higher because advanced configuration can be complex, reporting customization has a learning curve, and pricing and licensing need careful governance."

"I wish that the progress bar was more prominent."

More Qualtrics XM Platform cons

"Their support team should opt for phone calls over emails to resolve issues faster."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"There could be more videos on how to use Sprinklr."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

More Sprinklr cons

Pricing and Cost Advice

"Pricing depends upon the different kinds of use cases."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The solution is fairly expensive, but it would be money well spent."

"Delighted by Qualtrics is more expensive than the competitor solutions"

Information not available

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

Manufacturing Company

Educational Organization

Financial Services Firm

11%

Comms Service Provider

Construction Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

What needs improvement with Delighted by Qualtrics?

To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first. Perhaps the whole instance can be simplified, as the proce...

What is your primary use case for Delighted by Qualtrics?

My main use case for Qualtrics XM Platform is for customer satisfaction, employee engagement, and market research. A specific example of how I use it for customer satisfaction is after every implem...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

Culture Amp vs Qualtrics XM Platform

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Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

May 2026

Download Sprinklr product report

May 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Aetna, 1 800 Contacts, GE

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines