Interactive Intelligence and Freshsales are both major players in the business communication and customer management category. Freshsales holds the upper hand with its extensive features that justify a higher price point.
Features: Interactive Intelligence offers robust communication tools, seamless integration, and efficient automation. Freshsales provides detailed lead management, intuitive analytics, and AI-driven insights, which give it an edge in CRM functionality.
Ease of Deployment and Customer Service: Interactive Intelligence is preferred for its straightforward deployment and attentive customer service, minimizing downtime. Freshsales offers a structured implementation process with supportive services, appealing to those who prefer guided deployment.
Pricing and ROI: Interactive Intelligence's attractive pricing model and low setup costs offer great ROI for those on a budget. Freshsales, with its higher initial investment, promises substantial long-term value due to its advanced features.
| Product | Market Share (%) |
|---|---|
| Freshsales | 0.9% |
| Interactive Intelligence | 0.8% |
| Other | 98.3% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
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