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Fortra's Automate vs OpenText Solutions Business Manager comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Ranking in Business Orchestration and Automation Technologies
2nd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
666
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Fortra's Automate
Ranking in Business Orchestration and Automation Technologies
6th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
45
Ranking in other categories
Robotic Process Automation (RPA) (4th)
OpenText Solutions Business...
Ranking in Business Orchestration and Automation Technologies
39th
Average Rating
8.0
Number of Reviews
4
Ranking in other categories
Software Configuration Management (9th)
 

Mindshare comparison

As of October 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.0%, down from 8.5% compared to the previous year. The mindshare of Fortra's Automate is 2.2%, up from 1.5% compared to the previous year. The mindshare of OpenText Solutions Business Manager is 0.3%. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Mindshare Distribution
ProductMindshare (%)
Automation Anywhere6.0%
Fortra's Automate2.2%
OpenText Solutions Business Manager0.3%
Other91.5%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
it_user713322 - PeerSpot reviewer
Works at a tech company with 51-200 employees
We've used it for traditional help desk and defect tracking endeavors
It is the Swiss Army knife of software applications. If you have a process, SBM can be easily used to track and report on that process We've used it for traditional help desk and defect tracking endeavors, but we've also used it for HR, Marketing, and even some non-traditional government…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a great solution."
"The training and resources for this tool are very good, they are so simple that anyone can easily learn it, and one of the tool values is its ease of use."
"The way it integrates with subsystems is impressive. When automating business processes, there might be multiple systems in use. Automation Anywhere provides various ways to connect, such as by directly using backend APIs or using the frontend. This is incredibly useful."
"We used to do many daily routine checks and jobs. We have implemented the automation knowledge which resulted in good productivity, time-saving, and extra efforts being reduced."
"We have a close relationship with our account manager and technical support. This relationship makes the difference."
"The ease of use of getting started is probably the big thing. They had a lot of references that we were able to check. It is a well-known player, and being able to get up and running quickly was the big thing."
"It is easy to automate SAP by using Cloning and Metabot."
"It is very easy to use and learn compared to a programming language, where you have to have a background in coding. Anyone can learn it. Learning the software is easy."
"The drag and drop workflow builder is what I genuinely appreciate about Fortra's Automate, as it allows me to sketch out logic the way I am thinking about it, is visual, reduces the back and forth of writing scripts from scratch, and is quite friendly for people who are not hardcore developers."
"Automate's best feature is that we do not need to write any code; we can create our jobs using the drag and drop option available, and any technical member without coding expertise can use this tool."
"The installation of HelpSystems was not difficult at all; I'm not technically strong, however, I could do it myself without too many problems, and I found HelpSystems refreshingly easy to install compared to other platforms."
"It gives us a central place to schedule tasks and run them distributed."
"The best feature of Automate is its ease of use, which is a major selling point."
"The pricing is excellent. I would give them perfect marks in that regard."
"The intuitive interface of Automate has an intuitive design which makes it easy to learn and use even without a strong technical background, and it has a drag and drop interface which makes everything so easy and straightforward."
"Fortra's Automate has become a digital worker that performs our clicks, data entry, file handling, and system actions that are done manually, helping us to automate them."
"There was a significant ROI, as the development of weekly metrics from Excel spreadsheets, Lotus Notes databases, Access databases, and some Word documents went from a two to three day affair to a process that now takes seconds."
"The Composer is absolutely a magical tool, allowing you to get a fully functional app based on your process sketch in a couple of hours, without knowing BPMN notation."
"Estimates from all teams are visible in one general ticket (PFC)."
"Allows us to automate work flows to provision IS services."
 

Cons

"I would like to see web and cloud-based platforms for future releases."
"Having better documentation that is more openly available would help. Often, it feels necessary to contact someone or search for documentation that is stored behind a login or in another location. It would be beneficial to have one centralized place for everything."
"With the user interface, a lot of the parts of it I really like, but there are some things that could be made a little simpler. A little less clicking around here and dragging over there to use."
"Automation Anywhere can be improved as there are issues with the recorder, which needs enhancement to extract more fields in the property set to increase reliability across various web application platforms, such as those built on React, React Azure, and React Angular."
"For order processing, I would say that it is not very much time-saving because it is also taking time to extract and process, but it is giving us freedom in that the people who are doing the repetitive task are not doing that repetitive task now, and they are doing something else, maybe validation or something more productive."
"However, maybe because this is a new version with a change in platform, it still has some bugs."
"Looking at the POC's requirements and use cases, our customers are asking us for the OCRing of handwritten documents."
"As a business user, I would like to have a feature wherein the bot is run on demand, whenever an email with a specific keyword or whenever a specific pers sends an email to the bot's email address."
"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."
"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."
"The OCR for Hebrew text needs to be improved."
"Areas that have room for improvement in Fortra's Automate include that advanced transformations sometimes require custom scripts, as the pure no-code option is limited."
"The technical support could be better. We suffer from language barriers, as we are in Argentina."
"When I compare Fortra's Automate with other software like Power Automate or UiPath, those software are more user-friendly."
"If Fortra's Automate could add more logging in jobs, that could be helpful."
"The intelligent automation feature could be improved. It's interesting because it's simple, but the automation quality isn't always good. It's easy to use, but sometimes you need to make a slight improvement to the automation, and that's not so easy."
"User interface and links between tickets. For me, Jira is the ideal tool."
"Reporting is generally very good, but people always want more."
"Response time could improve."
 

Pricing and Cost Advice

"I advise others that even as of right now, the setup cost and licensing cost to automate bots on Automation Anywhere is steep but it is worth the investment!"
"We purchase on a bot basis. Our costs are approximately $5,000."
"Automation Anywhere pricing and licensing are competitive compared to the other automation vendors."
"I have heard that Automation Anywhere is expensive."
"In most of the cases, the product value is very good. If the infrastructure, implementation, and framework are good, then generally, the client can get a good return on investment."
"The pricing strategy for us is one license for development. It is more complicated than that depending on the options you choose."
"The cost of Automation Anywhere is high in Turkey due to the weak economy."
"It saves me around $100,000 a year."
"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."
"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"I like the way this solution is priced because you can buy a license, or you can buy the software outright."
"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."
"From a distributor's perspective, one of the biggest selling points of Automate is its price point."
"Once you buy the software, you just pay for the support for backend help."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
11%
Financial Services Firm
11%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise85
Large Enterprise561
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise13
Large Enterprise11
No data available
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your primary use case for HelpSystems AutoMate?
I mainly use Fortra's Automate to automate routine IT tasks and schedule workflows, which reduces manual work. I auto...
What is your experience regarding pricing and costs for Fortra Automate?
The setup cost is free, but I believe it is a little expensive.
What needs improvement with Fortra Automate?
Fortra's Automate could be improved as the reporting could be more flexible, and some advanced workflows could be eas...
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Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
HelpSystems Automate, Automate
Micro Focus Solutions Business Manager, Serena Solutions Business Manager, TeamTrack
 

Interactive Demo

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Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
eBay, AgustaWestland, EMI Music, LenderLive, Martin-Baker Aircraft Co. Ltd.
Find out what your peers are saying about Fortra's Automate vs. OpenText Solutions Business Manager and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.