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Fortinet FortiMail Cloud vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
6th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
22
Ranking in other categories
Secure Email Gateway (SEG) (6th)
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 2.8%, up from 1.6% compared to the previous year. The mindshare of Zoho Campaigns is 8.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The quarantine feature of FortiMail is the most valuable, as it quarantines emails based on my policies."
"This is a solid email monitoring and security system that learns and maintains a two-way dialog with email system administrators."
"Fortinet's support is really good."
"Overall, it is a comprehensive and reliable solution."
"If there is a problem somewhere Fortinet can act on it immediately. That is very important."
"One of the most beautiful benefits is its integration, as it can seamlessly integrate with any third-party email servers."
"FortiMail Cloud is very fast."
"The most valuable feature is the advanced threat protection."
"The initial setup is easy."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It is a very reliable and stable tool."
 

Cons

"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"The dashboard could use improvement."
"They could look at strengthening anti-spam with the newly observed domains."
"Its GUI needs improvement."
"Email sorting is missing from this solution."
"Networking should be simplified."
"I've not been able to use more than two domains in the back end. I like to view logs for the different domains. If I add any other domain I'm not able to get a proper cPanel for that domain. I am talking about the login factors. I'm not able to see logs for different domains in a different Window. Basically, it's an issue in the login process."
"The reports are not so clear."
"They need to improve their anti-spam capabilities."
"My usage is limited to the basic features."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"You only have to purchase one license for multiple participants."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The price of this solution could be more competitive."
"It's on a subscribed basis."
"I see how manageable and flexible the licenses are."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"Zoho Campaigns is cheaper compared to other products."
"The solution's pricing is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's price is reasonable."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
7%
Hospitality Company
6%
Healthcare Company
5%
Computer Software Company
14%
Retailer
10%
University
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The pricing for Fortinet FortiMail Cloud seems a bit high, although it is considered acceptable for the product's value. The solution provides cost-saving and scalable options, especially in a clou...
What needs improvement with Fortinet FortiMail Cloud?
The flexibility of the product is an area that could be improved. It would be beneficial to enhance flexibility for better adaptation to various customer environments.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Altus
Find out what your peers are saying about Fortinet FortiMail Cloud vs. Zoho Campaigns and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.