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Fortinet FortiMail Cloud vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 3.1% compared to the previous year. The mindshare of Zoho Campaigns is 3.3%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail Cloud3.6%
Zoho Campaigns3.3%
Other93.1%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Manav Sharma - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
A good software for email marketing that integrates well with other third-party software, but its UI should be improved
I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Fortinet FortiMail Cloud has had a positive effect on our organization since we can classify each email coming to our organization."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"I love FortiMail."
"The product's initial setup is straightforward and simple, making it an easy-to-use tool."
"We chose this solution because of the spam and virus scanners."
"The implementation was very professional. There are a lot of features I can get through Fortinet and FortiMail, such as security. FortiGuard is the most reliable and professional mitigation center to handle incidents and risk that I have to face."
"It has the best feature for processed mail analysis."
"The deployment is simple."
"It's a very simple solution for email."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The solution is very inexpensive and very reasonably priced."
 

Cons

"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"FortiMail needs to develop further, particularly in integrating AI features, to keep up with rapidly advancing technology."
"This solution is slow and it should be made faster."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"Fortinet policies add an extra load to the endpoint."
"Fortimail Cloud should include more advanced AI features that can analyze every traffic type."
"The throwback with Sophos is that it had a huge problem with spam."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"The support team takes a while to respond to our request."
"There is room for improvement with integration with other applications like MailChimp."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"My usage is limited to the basic features."
"Its deliverability could be improved."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
 

Pricing and Cost Advice

"You only have to purchase one license for multiple participants."
"I see how manageable and flexible the licenses are."
"When we're talking about pricing, other products have about the same price. That is normal."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"It's on a subscribed basis."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
University
8%
Computer Software Company
8%
Comms Service Provider
7%
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Altus
Find out what your peers are saying about Fortinet FortiMail Cloud vs. Zoho Campaigns and other solutions. Updated: June 2026.
899,283 professionals have used our research since 2012.