Try our new research platform with insights from 80,000+ expert users

Fortinet FortiMail Cloud vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.3%, up from 2.5% compared to the previous year. The mindshare of Zoho Campaigns is 3.8%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
Fortinet FortiMail Cloud3.3%
Zoho Campaigns3.8%
Other92.9%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The return on investment for us was achieved since we did not have similar incidents again in our environment."
"The most valuable feature is the advanced threat protection."
"Fortinet's support is really good."
"The scanners with FortiMail are valuable."
"Overall, it is a comprehensive and reliable solution."
"One of the most beautiful benefits is its integration, as it can seamlessly integrate with any third-party email servers."
"Content disarming and analysis are essential features in our email security setup"
"The deployment is simple."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
"The initial setup is easy."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It's a very simple solution for email."
 

Cons

"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"The downside of this solution is that it is difficult to implement policies on FortiMail."
"I can't see the feedback to the FortiMail gateway."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"This solution is slow and it should be made faster."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"They could look at strengthening anti-spam with the newly observed domains."
"Its deliverability could be improved."
"The reports are not so clear."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The support team takes a while to respond to our request."
"They need to improve their anti-spam capabilities."
"There is room for improvement with integration with other applications like MailChimp."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"My usage is limited to the basic features."
 

Pricing and Cost Advice

"I see how manageable and flexible the licenses are."
"When we're talking about pricing, other products have about the same price. That is normal."
"You only have to purchase one license for multiple participants."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The price of this solution could be more competitive."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"It's on a subscribed basis."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"Zoho Campaigns is cheaper compared to other products."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
11%
University
7%
Financial Services Firm
7%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
Ask a question
Earn 20 points
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Altus
Find out what your peers are saying about Fortinet FortiMail Cloud vs. Zoho Campaigns and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.