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Fortinet FortiMail Cloud vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (7th)
Zoho Campaigns
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.2%, up from 1.9% compared to the previous year. The mindshare of Zoho Campaigns is 6.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Pravin Mandlik - PeerSpot reviewer
Provides enhanced email security with potential agent compatibility issues
There are definitely features that Fortinet should work on. I'm not the right person to implement those features. For a portable cloud solution, a customer has more affinity towards a solution where endpoint security is already in place. In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor. If we go for FortiMail Cloud and have a separate endpoint security solution, there are two agents that have to sit on a customer endpoint. From that perspective, Fortinet policies add an extra load to the endpoint. Maybe other solutions have an advantage when it comes to Fortinet.
Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, it is a comprehensive and reliable solution."
"The return on investment for us was achieved since we did not have similar incidents again in our environment."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"The most valuable feature of this solution is the ability to check to see if the email is real."
"Fortinet FortiMail Cloud has had a positive effect on our organization since we can classify each email coming to our organization."
"I am impressed with the tool's ability to setup rules and destinations. It also helps to monitor suspicious items."
"Fortinet is good at providing security beyond our email solution assets."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It is a very reliable and stable tool."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"It's a very simple solution for email."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The initial setup is easy."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
 

Cons

"The setup of the rules can be improved. I think it should be simplified and would be the best improvement in the system."
"In endpoint security, they are not at the latest quadrant. That is why a customer with existing endpoint security solutions like Trend Micro might prefer a main security solution from that vendor."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"I can't see the feedback to the FortiMail gateway."
"I've not been able to use more than two domains in the back end. I like to view logs for the different domains. If I add any other domain I'm not able to get a proper cPanel for that domain. I am talking about the login factors. I'm not able to see logs for different domains in a different Window. Basically, it's an issue in the login process."
"Networking should be simplified."
"The tool's UI can be simple since it's cluttered now and you can't understand where you are going. It's not obvious to find out the menus or things that you are looking to find."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"My usage is limited to the basic features."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"The reports are not so clear."
"Its deliverability could be improved."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"They need to improve their anti-spam capabilities."
 

Pricing and Cost Advice

"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"The product's price is reasonable."
"The price of this solution could be more competitive."
"When we're talking about pricing, other products have about the same price. That is normal."
"It's on a subscribed basis."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's pricing is reasonable."
"The solution's price is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
University
7%
Non Profit
6%
Hospitality Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Fortinet FortiMail Cloud?
Content disarming and analysis are essential features in our email security setup
What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Altus
Find out what your peers are saying about Fortinet FortiMail Cloud vs. Zoho Campaigns and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.