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Fortinet FortiMail Cloud vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.6%, up from 2.8% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Fortinet FortiMail Cloud3.6%
Zoho Campaigns3.5%
Other92.9%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I love FortiMail."
"The most valuable features are email ATB and Malware Analysis."
"The most valuable features are filtering and sandboxing."
"The quarantine feature of FortiMail is the most valuable, as it quarantines emails based on my policies."
"This solution is stable; this is a cloud-based solution with a data center, so if site one goes down then site two will continue, and it is always available."
"The most valuable features are the low price and its ability to integrate with other Fortinet products."
"This solution is easy to install."
"The antivirus profile, which has a sandbox on the cloud and on-prem, can help us deeply analyze the attachment for any virus attached."
"The solution generates a good return on investment."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"It's a very simple solution for email."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a good software for email marketing."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The solution is very inexpensive and very reasonably priced."
"The initial setup is easy."
 

Cons

"The product could be improved by extending reporting tools and adding options for notification."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"When it comes to security, this solution is not as efficient as other products."
"The URL filtering and handling should be enhanced because it doesn't support all languages. I believe that this would be easy to enhance in the future."
"Networking should be simplified."
"It is slightly difficult to configure FortiMail in the cloud with Exchange on-premise, especially the quarantine mailbox access for end-users."
"I can't see the feedback to the FortiMail gateway."
"This solution is slow and it should be made faster."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"The reports are not so clear."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"They need to improve their anti-spam capabilities."
"Its deliverability could be improved."
 

Pricing and Cost Advice

"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"When we're talking about pricing, other products have about the same price. That is normal."
"The product's price is reasonable."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I see how manageable and flexible the licenses are."
"The price of this solution could be more competitive."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's price is reasonable."
"The solution's pricing is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The tool is priced less compared to other applications."
"There are additional charges, like whenever I add additional users, I need to pay extra."
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Top Industries

By visitors reading reviews
Computer Software Company
9%
University
8%
Financial Services Firm
8%
Non Profit
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
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Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Altus
Find out what your peers are saying about Fortinet FortiMail Cloud vs. Zoho Campaigns and other solutions. Updated: March 2026.
885,286 professionals have used our research since 2012.