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FICO Blaze Advisor vs Fortinet Managed Rules for AWS WAF comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

FICO Blaze Advisor
Ranking in Business Rules Management
2nd
Average Rating
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Fortinet Managed Rules for ...
Ranking in Business Rules Management
4th
Average Rating
8.2
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Business Rules Management category, the mindshare of FICO Blaze Advisor is 26.8%, down from 32.0% compared to the previous year. The mindshare of Fortinet Managed Rules for AWS WAF is 1.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Rules Management Mindshare Distribution
ProductMindshare (%)
FICO Blaze Advisor26.8%
Fortinet Managed Rules for AWS WAF1.2%
Other72.0%
Business Rules Management
 

Featured Reviews

PIOTR SHUBIANOK - PeerSpot reviewer
Chief Executive Officer at a computer software company with 201-500 employees
The solution is stable and has the ability to extend the built-in logic, but is difficult to deploy
FICO needs to provide a better user experience and user interface. Unfortunately, our clients are not able to add customization by themselves. So this limits their ability to use the solution. FICO Blaze is a complex technology, so it's more about engineering work. This means that we need to hire developers who will learn FICO Blaze as technology and use it. Without development knowledge, it is impossible to use the solution. Our clients do not always have a budget to hire huge salaried engineers, and they want to be able to tune small changes by themselves, but unfortunately, they can't because again, Blaze is really a complex technology. Currently, the solution's interface allows for really simple changes to be made by our clients. I would like to have an easier user-friendly interface to allow for more changes to be made by the client without the need for an engineer. This is not true for all companies. We are talking about some real strategies when we have a lot of decision tables, rules, and decision graphs. Because it's really hard for our business users/customers to make low-level customizations by themselves. The main reason why we switched to other solutions is that we don't see the possibility with FICO Blaze Advisor and vector of FICA company that they think to improve this because they created the decision model. This is an extension of FICO Blaze with some new modern UI items, but it's still not working 100 percent. Unfortunately, we see that it's a huge gap nowadays with this old technology that's why we continue to search for new software which we'll use.
Vivek Patoliya - PeerSpot reviewer
IT Manager at Indic
Automation has strengthened bot control and web traffic security across our cloud workloads
One of the best features of Fortinet Managed Rules for AWS WAF is the automation of rule updates, which significantly reduces the need for manual intervention. The managed rule sets provide effective coverage for common OWASP Top 10 threats, SQL injection attempts, and malicious bot activity, helping strengthen baseline application security. Bot control and traffic filtering capabilities have been particularly useful in ensuring that incoming traffic is legitimate, improving visibility into request behavior and reducing unwanted or suspicious activity. The ability to quickly apply policies such as geo‑blocking and IP reputation checks through AWS WAF integration also saves time and simplifies daily operations. Overall, these features help balance strong security with lower operational overhead.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Blaze is very well structured and very easy to use for both non-technical people as well as for those with good technical skills."
"FICO Blaze Advisor's most valuable features are the analytics, the code change is not required, and even a business analyst can do that change in the rules when we set it up."
"FICO Blaze Advisor's most valuable features are the analytics, the code change is not required, and even a business analyst can do that change in the rules when we set it up."
"The most valuable feature is the IDE."
"Scorecard feature adds value to the lending business by predicting the behavior of the customers."
"The rules management application is the best feature because BAs or even, perhaps, a businessperson, can directly create rules, change rules, and deploy them to production directly."
"Blaze Advisor is very stable; it is one of the best tools, one of the best rules engines in its category."
"The solution is very stable."
"Fortinet Managed Rules for AWS WAF has positively impacted my organization mainly by controlling the use of bots, as hackers and even ethical hackers feed data using them, helping us ensure that the traffic we are receiving is genuine and allowing us to analyze request times for each packet for great insight while automation saves time, lets me set geolocation rules, and track source IP behavior, which is very helpful for my organization."
"After implementing Fortinet Managed Rules for AWS WAF, I observed measurable improvements, with around 70 to 90% of common web attack traffic blocked, a 60% reduction in application-level security alerts and incidents, and a substantial decrease in the time spent on WAF management from hours per week to near zero."
"Overall, Fortinet Managed Rules for AWS WAF has positively impacted our organization by strengthening application security, preventing cyber attacks, and ensuring regulatory compliance."
"Fortinet Managed Rules for AWS WAF offers the best features by protecting my servers and blocking unauthorized access while also giving me the flexibility to only enable allowed access."
"Overall, Fortinet Managed Rules for AWS WAF help us strengthen security, reduce operational overhead, and improve deployment speed, making our WAF management more efficient and scalable."
"Fortinet Managed Rules for AWS WAF has positively impacted my organization by improving application security by blocking threats automatically, reducing manual effort, and ensuring consistent protection with real-time updates."
"Fortinet Managed Rules for AWS WAF positively impacts my organization by providing protection, as I have seen improved security, easier management, and fewer attacks due to limiting the requests, and the service has protected many things from man-in-the-middle attacks, denial of service, and SQL server attacks."
"We get the benefits of continuous threat intelligence updates with very strong network security."
 

Cons

"I would like to see more help on the internet and more training over the internet. They only have a few blogs there, so that should be increased."
"The initial setup of FICO Blaze Advisor was somewhat complex. The implementation took approximately three to four months."
"More online support such as a knowledge base should be available."
"IDE is sometimes unstable especially if are corrupted objects or versioning system data."
"FICO Blaze Advisor is still missing things for maintaining the version of something. For example, we have gates for programming, for storing, or scripts. In there, one developer can prepare a file or a piece of code or something, and another developer can work on the same code or on the same text file or something, and you can manage it. This is missing in FICO Blaze Advisor."
"I used support a couple of times and frankly they are difficult to reach. It is difficult to get an actual person on call or to get an actual response from them."
"I would like to see more help on the internet and more training over the internet."
"The developer's tools on their optimized version should be a little bit more user friendly. Additionally, it really doesn't pick up the actual exception or error of what the developers are getting."
"User interface and ease of management are areas where improvement is needed."
"Fortinet Managed Rules for AWS WAF can be improved by offering more customization options, better visibility into rule behavior, and easier tuning to reduce false positives."
"Fortinet Managed Rules for AWS WAF has a very complex configuration."
"My core concern regarding the product lies in the reporting functions, where I face limitations, particularly tenant-wise."
"Fortinet Managed Rules for AWS WAF are very effective, but areas for improvement include better visibility into rule logic, deeper API schema validation, and advanced bot management features."
"Fortinet Managed Rules for AWS WAF can be improved by enhancing the dashboard and fine-tuning it depending on what service will be protected."
"Fortinet Managed Rules for AWS WAF is strong overall, but there are a few areas where improvements could make it even more effective."
"I chose eight out of ten for my rating because there are some competitor software or applications that offer more advanced rules and policies."
 

Pricing and Cost Advice

"The biggest disadvantage of Blaze Advisor is the initial cost... The price could be reduced to increase profit margins and the number of clients."
"As a starting price, it is around $40,000 for a perpetual license."
"There was an annual license required to use FICO Blaze Advisor. There were not any additional features."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Government
10%
Media Company
9%
Insurance Company
7%
Construction Company
31%
Financial Services Firm
13%
Logistics Company
12%
Outsourcing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for FICO Blaze Advisor?
FICO Blaze Advisor has two licensing models in addition to a free trial. One model is yearly maintenance, with regular costs and yearly payments. The other is related to payments for Blaze Advisor ...
What is your experience regarding pricing and costs for Fortinet Managed Rules for AWS WAF?
My experience with pricing and licensing for Fortinet Managed Rules for AWS WAF through AWS Marketplace was straightforward with minimal setup costs, aligning well with the AWS pay-as-you-go model.
What needs improvement with Fortinet Managed Rules for AWS WAF?
Fortinet Managed Rules for AWS WAF are very effective, but areas for improvement include better visibility into rule logic, deeper API schema validation, and advanced bot management features. For e...
What is your primary use case for Fortinet Managed Rules for AWS WAF?
I have been using Fortinet Managed Rules for AWS WAF mainly for protection against common web attacks like SQL injection, cross-site scripting, and remote code execution, securing AWS workloads, in...
 

Also Known As

Blaze Advisor
No data available
 

Overview

 

Sample Customers

Aviva, Absa, Nationwide Building Society
Information Not Available
Find out what your peers are saying about FICO Blaze Advisor vs. Fortinet Managed Rules for AWS WAF and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.