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FICO Blaze Advisor vs Fortinet Managed Rules for AWS WAF comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

FICO Blaze Advisor
Ranking in Business Rules Management
4th
Average Rating
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Fortinet Managed Rules for ...
Ranking in Business Rules Management
2nd
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Business Rules Management category, the mindshare of FICO Blaze Advisor is 25.3%, down from 31.1% compared to the previous year. The mindshare of Fortinet Managed Rules for AWS WAF is 2.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Rules Management Mindshare Distribution
ProductMindshare (%)
Fortinet Managed Rules for AWS WAF2.0%
FICO Blaze Advisor25.3%
Other72.7%
Business Rules Management
 

Featured Reviews

PIOTR SHUBIANOK - PeerSpot reviewer
Chief Executive Officer at a computer software company with 201-500 employees
The solution is stable and has the ability to extend the built-in logic, but is difficult to deploy
FICO needs to provide a better user experience and user interface. Unfortunately, our clients are not able to add customization by themselves. So this limits their ability to use the solution. FICO Blaze is a complex technology, so it's more about engineering work. This means that we need to hire developers who will learn FICO Blaze as technology and use it. Without development knowledge, it is impossible to use the solution. Our clients do not always have a budget to hire huge salaried engineers, and they want to be able to tune small changes by themselves, but unfortunately, they can't because again, Blaze is really a complex technology. Currently, the solution's interface allows for really simple changes to be made by our clients. I would like to have an easier user-friendly interface to allow for more changes to be made by the client without the need for an engineer. This is not true for all companies. We are talking about some real strategies when we have a lot of decision tables, rules, and decision graphs. Because it's really hard for our business users/customers to make low-level customizations by themselves. The main reason why we switched to other solutions is that we don't see the possibility with FICO Blaze Advisor and vector of FICA company that they think to improve this because they created the decision model. This is an extension of FICO Blaze with some new modern UI items, but it's still not working 100 percent. Unfortunately, we see that it's a huge gap nowadays with this old technology that's why we continue to search for new software which we'll use.
Vivek Patoliya - PeerSpot reviewer
IT Manager at Indic
Automation has strengthened bot control and web traffic security across our cloud workloads
One of the best features of Fortinet Managed Rules for AWS WAF is the automation of rule updates, which significantly reduces the need for manual intervention. The managed rule sets provide effective coverage for common OWASP Top 10 threats, SQL injection attempts, and malicious bot activity, helping strengthen baseline application security. Bot control and traffic filtering capabilities have been particularly useful in ensuring that incoming traffic is legitimate, improving visibility into request behavior and reducing unwanted or suspicious activity. The ability to quickly apply policies such as geo‑blocking and IP reputation checks through AWS WAF integration also saves time and simplifies daily operations. Overall, these features help balance strong security with lower operational overhead.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Prior to working with Blaze Advisor, we were manually writing the decision management rules in Java."
"The rules management application is the best feature because BAs or even, perhaps, a businessperson, can directly create rules, change rules, and deploy them to production directly."
"Blaze Advisor is very stable; it is one of the best tools, one of the best rules engines in its category."
"The feature that I have found most valuable is the algorithm they use in the retail version. The execution there is very optimized - so even though we have a huge service with huge counter rules, we still get the results in milliseconds. That is something amazing I found about this tool."
"FICO Blaze Advisor's most valuable features are the analytics, the code change is not required, and even a business analyst can do that change in the rules when we set it up."
"The most valuable feature is the IDE."
"Blaze is very well structured and very easy to use for both non-technical people as well as for those with good technical skills."
"The solution is customizable, so you can create your own data items and variables to suit your needs."
"Overall, Fortinet Managed Rules for AWS WAF help us strengthen security, reduce operational overhead, and improve deployment speed, making our WAF management more efficient and scalable."
"Fortinet Managed Rules for AWS WAF has positively impacted my organization by improving application security by blocking threats automatically, reducing manual effort, and ensuring consistent protection with real-time updates."
"We get the benefits of continuous threat intelligence updates with very strong network security."
"Fortinet Managed Rules for AWS WAF has positively impacted my organization mainly by controlling the use of bots, as hackers and even ethical hackers feed data using them, helping us ensure that the traffic we are receiving is genuine and allowing us to analyze request times for each packet for great insight while automation saves time, lets me set geolocation rules, and track source IP behavior, which is very helpful for my organization."
"Fortinet Managed Rules for AWS WAF offers the best features by protecting my servers and blocking unauthorized access while also giving me the flexibility to only enable allowed access."
"Since using Fortinet Managed Rules for AWS WAF, financial losses have gradually decreased, and whenever a hacker was trying to exploit the system and asking for a bounty, that threat was completely eliminated."
"Fortinet Managed Rules for AWS WAF provides positive feedback by protecting web applications and API protection while blocking advanced threats."
"Fortinet Managed Rules for AWS WAF positively impacts my organization by providing protection, as I have seen improved security, easier management, and fewer attacks due to limiting the requests, and the service has protected many things from man-in-the-middle attacks, denial of service, and SQL server attacks."
 

Cons

"I would like to see more help on the internet and more training over the internet. They only have a few blogs there, so that should be increased."
"The developer's tools on their optimized version should be a little bit more user friendly. Additionally, it really doesn't pick up the actual exception or error of what the developers are getting."
"Deployment area should be improved."
"The initial setup of FICO Blaze Advisor was somewhat complex. The implementation took approximately three to four months. However, I left halfway through the process, I am not sure of the exact timeframe."
"IDE is sometimes unstable especially if are corrupted objects or versioning system data."
"I used support a couple of times and frankly they are difficult to reach. It is difficult to get an actual person on call or to get an actual response from them."
"More online support such as a knowledge base should be available."
"It's sometimes difficult to keep track of changes because there are no notifications, so you're unaware of any changes until you encounter that piece of code."
"Fortinet Managed Rules for AWS WAF can be improved by offering more customization options, better visibility into rule behavior, and easier tuning to reduce false positives."
"Fortinet Managed Rules for AWS WAF has a very complex configuration."
"Fortinet Managed Rules for AWS WAF can be improved by enhancing the dashboard and fine-tuning it depending on what service will be protected."
"To improve Fortinet Managed Rules for AWS WAF, they need to work on automating SQL queries as there is still manual work involved in managing the rules."
"Fortinet Managed Rules for AWS WAF are very effective, but areas for improvement include better visibility into rule logic, deeper API schema validation, and advanced bot management features."
"Fortinet Managed Rules for AWS WAF is strong overall, but there are a few areas where improvements could make it even more effective."
"Fortinet Managed Rules for AWS WAF should have AI-driven threat detection to reduce false positives, and the UI should be improved."
"My core concern regarding the product lies in the reporting functions, where I face limitations, particularly tenant-wise."
 

Pricing and Cost Advice

"There was an annual license required to use FICO Blaze Advisor. There were not any additional features."
"As a starting price, it is around $40,000 for a perpetual license."
"The biggest disadvantage of Blaze Advisor is the initial cost... The price could be reduced to increase profit margins and the number of clients."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Government
11%
Media Company
10%
Insurance Company
7%
Construction Company
27%
Financial Services Firm
16%
Logistics Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for FICO Blaze Advisor?
FICO Blaze Advisor has two licensing models in addition to a free trial. One model is yearly maintenance, with regular costs and yearly payments. The other is related to payments for Blaze Advisor ...
What is your experience regarding pricing and costs for Fortinet Managed Rules for AWS WAF?
The pricing was reasonable considering the automatic updates, FortiGuard threat intelligence, and reduced operational effort.
What needs improvement with Fortinet Managed Rules for AWS WAF?
Overall, Fortinet Managed Rules for AWS WAF is a solid solution, but it could be improved with more granular customization of managed rules, better visibility into why specific requests are blocked...
What is your primary use case for Fortinet Managed Rules for AWS WAF?
My main use case for Fortinet Managed Rules for AWS WAF is to protect our internal intranet sites and to publish some load as we are using it there. Regarding my main use case, ease of adoption, ru...
 

Also Known As

Blaze Advisor
No data available
 

Overview

 

Sample Customers

Aviva, Absa, Nationwide Building Society
Information Not Available
Find out what your peers are saying about FICO Blaze Advisor vs. Fortinet Managed Rules for AWS WAF and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.