Domo vs Yellowfin comparison

Domo and Yellowfin are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #4 with an average rating of 7.8, while Yellowfin is ranked #36. Domo holds a 3.4% mindshare in BIT, compared to Yellowfin’s 0.9% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
4,144 Comparison Views

85% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

1,339 Views
844 Comparison Views

100% willing to recommend

Domo

Yellowfin

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Yellowfin are analytics platforms competing in the business intelligence category. Domo seems to have the upper hand due to its broad integration capabilities and robust reporting tools, while Yellowfin's strengths lie in data storytelling and visualization.

Features: Domo provides real-time analytics, an extensive library of connectors, and robust reporting tools. Yellowfin offers comprehensive data storytelling features, intuitive visualizations, and engaging data narratives.

Ease of Deployment and Customer Service: Domo's cloud-based deployment allows rapid setup and scalability with responsive customer support. Yellowfin offers both cloud and on-premise deployment options, providing flexibility but can be more complex, backed by comprehensive onboarding resources.

Pricing and ROI: Domo's pricing is perceived as premium, representing a higher initial investment with potentially higher ROI through its integration options. Yellowfin is considered more cost-effective, with substantial ROI primarily from its visualization capabilities.

To learn more, read our detailed Domo vs. Yellowfin Report (Updated: March 2026).

Buyer's Guide

Domo vs. Yellowfin

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

4th

Ranking in Reporting

4th

Ranking in Data Visualization

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), Business Performance Management (5th)

Yellowfin

Ranking in BI (Business Intelligence) Tools

36th

Ranking in Reporting

24th

Ranking in Data Visualization

21st

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Embedded BI (14th)

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.4%, down from 7.4% compared to the previous year. The mindshare of Yellowfin is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	3.4%
Yellowfin	0.9%
Other	95.7%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."

"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"It produces the best output."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"In my 15 years of professional experience in IT and Project Controls, this system is truly the one that is the unicorn."

More Domo pros

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is a central source of up-to-date data and information."

"It is able to create information dashboards for various users' throughout."

"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."

Cons

"It is expensive."

"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."

"I would like to see more dashboard creation options."

"The forecasting feature, the regression features, and the Python libraries could all be improved."

"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."

"I would like to see more dashboard creation options."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

More Domo cons

"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"I think it is reasonable."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The pricing differs from customer to customer, depending on the package."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

Educational Organization

17%

Healthcare Company

11%

Financial Services Firm

10%

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Tableau Enterprise vs Domo

Compared 25% of the time

Microsoft Power BI vs Domo

Compared 24% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Tableau Enterprise vs Yellowfin

Compared 11% of the time

Microsoft Power BI vs Yellowfin

Compared 9% of the time

Apache Superset vs Yellowfin

Compared 9% of the time

OpenText Intelligence vs Yellowfin

Compared 8% of the time

Panorama Necto vs Yellowfin

Compared 5% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Domo

March 2026

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Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Domo vs. Yellowfin

March 2026

Free Report: Domo vs. Yellowfin

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