Domo vs Yellowfin comparison

Domo and Yellowfin are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #13 with an average rating of 7.3, while Yellowfin is ranked #44. Domo holds a 5.9% mindshare in BIT, compared to Yellowfin’s 0.3% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 100% of Yellowfin users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
4,149 Comparison Views

82% willing to recommend

Yellowfin

Read 2 Yellowfin reviews

504 Views
242 Comparison Views

100% willing to recommend

Domo

Yellowfin

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and Yellowfin are analytics platforms competing in the business intelligence category. Domo seems to have the upper hand due to its broad integration capabilities and robust reporting tools, while Yellowfin's strengths lie in data storytelling and visualization.

Features: Domo provides real-time analytics, an extensive library of connectors, and robust reporting tools. Yellowfin offers comprehensive data storytelling features, intuitive visualizations, and engaging data narratives.

Ease of Deployment and Customer Service: Domo's cloud-based deployment allows rapid setup and scalability with responsive customer support. Yellowfin offers both cloud and on-premise deployment options, providing flexibility but can be more complex, backed by comprehensive onboarding resources.

Pricing and ROI: Domo's pricing is perceived as premium, representing a higher initial investment with potentially higher ROI through its integration options. Yellowfin is considered more cost-effective, with substantial ROI primarily from its visualization capabilities.

To learn more, read our detailed Domo vs. Yellowfin Report (Updated: August 2025).

Buyer's Guide

Domo vs. Yellowfin

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

13th

Ranking in Reporting

10th

Ranking in Data Visualization

10th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (40th), Business Performance Management (13th)

Yellowfin

Ranking in BI (Business Intelligence) Tools

44th

Ranking in Reporting

28th

Ranking in Data Visualization

26th

Average Rating

8.0

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

Embedded BI (14th)

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 5.9%, up from 5.8% compared to the previous year. The mindshare of Yellowfin is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Alex Chu

‎IS Executive at SAINS

It is a central source of up-to-date data and information, but needs more charting capabilities

Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout. All management…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

More Domo pros

"It is able to create information dashboards for various users' throughout."

"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."

"It is a central source of up-to-date data and information."

Cons

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"One of the improvements that could be made is related to improved storage options."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"It is expensive."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

More Domo cons

"It needs more presentation/charting capabilities and integration with GIS."

Pricing and Cost Advice

"The solution is expensive compared to one of its competitors."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"Domo is slightly costly but it's much cheaper than some."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Educational Organization

16%

Computer Software Company

10%

Healthcare Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Comparisons

Tableau Enterprise vs Domo

Compared 35% of the time

Microsoft Power BI vs Domo

Compared 34% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

More Domo Competitors

Tableau Enterprise vs Yellowfin

Compared 35% of the time

Apache Superset vs Yellowfin

Compared 25% of the time

Microsoft Power BI vs Yellowfin

Compared 21% of the time

OpenText Intelligence vs Yellowfin

Compared 19% of the time

More Yellowfin Competitors

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

BI (Business Intelligence) Tools

August 2025

Download Yellowfin product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Yellowfin offers a business intelligence (BI) platform that allows users to interact with big data in a variety of ways. Yellowfin works to provide big data access to companies of all sizes, from small business to billion-dollar enterprises. It is designed for providing data quickly and allowing users to filter for specific results, maximizing gain from big data. Yellowfin has a variety of dashboards so the user can filter, drill to detail, and have data analysis in the same browser. The data can also be easily shared with others via email, wiki embed, and reports. There is a mobile app as well, which works automatically with the desktop dashboards to allow users to access their data on the go, and alerts can be set up to notify a user via email or push to a mobile device if the data is indicating a critical event taking place. Yellowfin also can map data to locations, providing not only the what of data, but also the where. Lancashire Care NHS Foundation Trust provides its community in England with mental health and community care services. Using Yellowfin's mobile business intelligence capabilities to deliver reporting and analytics to approximately 6000 clinicians, Lancashire Care NHS Foundation Trust was able to greatly improve the quality of its patient care. Yellowfin allowed the Trust to access and share independent data from mobile devices as well as create a Balanced Scoreboard to quickly gather and report information on the company's performance to its executives, management, and directors.

Yellowfin

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores

Buyer's Guide

Domo vs. Yellowfin

August 2025

Free Report: Domo vs. Yellowfin

Find out what your peers are saying about Domo vs. Yellowfin and other solutions. Updated: August 2025.

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