Domo vs MashZone NextGen Business Analytics comparison

Domo and Software AG are both solutions in the Data Visualization category. Domo is ranked #10 with an average rating of 7.3, while Software AG is ranked #40. Domo holds a 9.4% mindshare in DV, compared to Software AG’s 0.5% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 100% of Software AG users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
2,500 Comparison Views

82% willing to recommend

MashZone NextGen Business A...

Read 2 MashZone NextGen Business Analytics reviews

141 Views
127 Comparison Views

100% willing to recommend

Domo

MashZone NextGen Business A...

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 1, 2025

Domo and MashZone NextGen Business Analytics are competing in business analytics. Domo often leads in user satisfaction due to its attractive pricing and support, while MashZone NextGen gains an edge with its advanced features, appealing to users desiring in-depth capabilities.

Features: Domo offers comprehensive data visualization, real-time data access, and seamless integration capabilities. MashZone NextGen features advanced analytical tools and flexible customization options, which can handle complex data scenarios.

Ease of Deployment and Customer Service: MashZone NextGen is known for a streamlined deployment process and strong customer service. Domo provides a user-friendly setup but may not emphasize as much on hands-on assistance.

Pricing and ROI: Domo is associated with a higher setup cost due to its support services and speedy results. MashZone NextGen offers a cost-effective model aiming for long-term ROI via its feature depth and cost-efficiency.

To learn more, read our detailed Domo vs. MashZone NextGen Business Analytics Report (Updated: July 2025).

Buyer's Guide

Domo vs. MashZone NextGen Business Analytics

July 2025

Download the complete report

Helped 865,484 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Visualization

10th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (40th), BI (Business Intelligence) Tools (13th), Business Performance Management (13th), Reporting (10th)

MashZone NextGen Business A...

Ranking in Data Visualization

40th

Average Rating

7.6

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Data Visualization category, the mindshare of Domo is 9.4%, down from 11.4% compared to the previous year. The mindshare of MashZone NextGen Business Analytics is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

Read full review

Suresh Nagendran

Solution Architect at HCL Technologies

Real-time data with a user-friendly interface

The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use MashZone could be faster and provide more support for IoT platforms. I've been using MashZone NextGen Business Analytics for three years. This solution is stable. I believe…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The user interface is quite good."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

More Domo pros

"The technical support from Germany is very good."

"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."

"The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use."

"Mashzone is the best product on the market for process analysis."

Cons

"I would like to see better data intake."

"I would like to see more dashboard creation options."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"It is expensive."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

More Domo cons

"MashZone could be faster and provide more support for IoT platforms."

"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."

Pricing and Cost Advice

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"I think it is reasonable."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The solution is expensive compared to one of its competitors."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

More Domo pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Data Visualization solutions are best for your needs.

See recommendations

865,484 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

See all answers

Ask a question

Earn 20 points

Comparisons

Tableau Enterprise vs Domo

Compared 35% of the time

Microsoft Power BI vs Domo

Compared 35% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

More Domo Competitors

IBM Cognos Dashboard vs MashZone NextGen Business Analytics

Compared 100% of the time

More MashZone NextGen Business Analytics Competitors

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

Data Visualization

July 2025

MashZone NextGen Business Analytics report

Download MashZone NextGen Business Analytics product report

Also Known As

corda

MashZone NextGen

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

You’ve invested in the Software AG platform—smart move! Now make the smartest decisions about how your business runs on the platform.

MashZone NextGen visual analytics software is the fastest way to explore and analyze streaming data and events flowing through and data stored in the Software AG platform. You can quickly connect to any platform product, from Apama to webMethods to ARIS. Blend in any data from any other source—like Microsoft® Excel® spreadsheets, databases, flat files and SAP, Oracle® or SaleForce® systems—for analysis at any time.

Analyze both real-time and at-rest data on one screen to uncover new ways to improve customer satisfaction, supplier management and more.

Software AG

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Information Not Available

Buyer's Guide

Domo vs. MashZone NextGen Business Analytics

July 2025

Free Report: Domo vs. MashZone NextGen Business Analytics

Find out what your peers are saying about Domo vs. MashZone NextGen Business Analytics and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,484 professionals have used our research since 2012.

See our Domo vs. MashZone NextGen Business Analytics report.

See our list of best Data Visualization vendors.

We monitor all Data Visualization reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.