Domo vs Looker vs Tableau Enterprise comparison

The compared Domo and Google solutions aren't in the same category. Domo is ranked #4 in BIT , with an average rating of 7.8, and holds a 3.4% mindshare in the category. Google is ranked #10 in EBT , and holds a 6.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

Domo

Read 48 Domo reviews

6,185 Views
4,144 Comparison Views

85% willing to recommend

Looker

Read 20 Looker reviews

2,532 Views
1,013 Comparison Views

80% willing to recommend

Tableau Enterprise

Read 309 Tableau Enterprise reviews

20,049 Views
12,230 Comparison Views

90% willing to recommend

Domo

Looker

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Domo, Looker, and Tableau Enterprise based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Helped 885,444 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	3.4%
Microsoft Power BI	9.3%
Tableau Enterprise	6.7%
Other	80.6%

BI (Business Intelligence) Tools

Embedded BI Mindshare Distribution
Product	Mindshare (%)
Looker	6.4%
Tableau Enterprise	17.6%
Qlik Sense	8.6%
Other	67.4%

Embedded BI

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Tableau Enterprise	6.7%
Microsoft Power BI	9.3%
Amazon QuickSight	3.7%
Other	80.3%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

Read full review

Hemanthreddy Vakiti

Data Engineer at a tech vendor with 10,001+ employees

Automated dashboards have transformed daily trend analysis and now drive faster business decisions

One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.

Read full review

Uzair Faruqi

Head Of Data Science at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is highly stable."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"It's pretty stable, and with the APIs, I haven't encountered major issues with Domo."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"With Domo, we can do everything in one place; we don't need a separate database, we can do ETL and the visualization in one location, it is completely cloud-based, and since we are a healthcare provider, we chose the secure PSI-certified instance of the public cloud."

"I think the ROI was a month and a half, it was really fast."

"It's a night and day change."

More Domo pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."

"We LOVE Looker here at Snagajob."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."

"We can centralize all our data models."

"Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client."

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."

More Looker pros

"The most valuable features are data discovery and fine visualizations."

"All the reports that we develop using Tableau are complimented by our directors, as the information is visualized well."

"User interface is designed for ease of use for non-technical users."

"The most valuable feature is that we can integrate with our own database, and it will displays the KPIs. This is highly required from the business side."

"The most valuable feature is the drag and drop, then the simplicity to build dashboards which allows us to provide more usable data to our customers."

"The best part about Tableau is the visualization."

"Extraordinary ease of use, easier to use than any competitor product I’ve used in 15 years or so I’ve worked on MI/BI."

"Tableau gave me the freedom to experiment with the hypothesis that I had."

More Tableau Enterprise pros

Cons

"It was zero. We paid for a year's contract and made no money from its use."

"I'm not in love with Domo. I have some issues with it."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."

"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."

More Domo cons

"It needs to be more user-friendly."

"The integration with different databases must be improved."

"Features related to visualization should continue to be improved."

"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."

"One thing is that Looker is not user-friendly to non-technical users."

"The visualization capability of the product is limited."

"The product does not have documented material."

"Their needs to be much more control of visualizations to become more on par with Tableau."

More Looker cons

"Compared to those, Tableau is quite costly."

"The integration with other program languages, like Python, needs to be better."

"Formatting controls could use some improvement."

"Tableau 8.3 did not scale properly."

"I would like to see improvement in licensing. It is expensive to provide licenses beyond the 10 we already have."

"Tableau is not scalable on the desktop version."

"Include forecasting on table calculation fields."

"I would like to see them add new charts, especially gauges, which are unfortunately not currently available in Tableau."

More Tableau Enterprise cons

Pricing and Cost Advice

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

More Domo pricing and cost advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"It is cheap."

"I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."

"The license is very expensive."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."

"Tableau has reasonable pricing."

"The professional version of Tableau is quite expensive."

"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."

"The price of Tableau is high, although there are different types of licenses available."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

University

Manufacturing Company

Financial Services Firm

Computer Software Company

No data available

Financial Services Firm

13%

Manufacturing Company

Computer Software Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	184

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data poin...

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Ask a question

Earn 20 points

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....

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Comparisons

Microsoft Power BI vs Domo

Compared 23% of the time

QlikView vs Domo

Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

Posit vs Domo

Compared 1% of the time

More Domo Competitors

Microsoft Power BI vs Looker

Compared 13% of the time

MicroStrategy vs Looker

Compared 8% of the time

Databricks vs Looker

Compared 8% of the time

ThoughtSpot vs Looker

Compared 7% of the time

Amazon QuickSight vs Looker

Compared 5% of the time

More Looker Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 16% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 3% of the time

QlikView vs Tableau Enterprise

Compared 2% of the time

Julius AI vs Tableau Enterprise

Compared 2% of the time

Qlik Sense vs Tableau Enterprise

Compared 2% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Domo

March 2026

Download Domo product report

Buyer's Guide

Looker

March 2026

Download Looker product report

Buyer's Guide

Tableau Enterprise

March 2026

Download Tableau Enterprise product report

Also Known As

corda

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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