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Domo vs ETL Solutions Transformation Manager comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
15th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (4th), Business Performance Management (5th), Reporting (4th), Data Visualization (5th)
ETL Solutions Transformatio...
Ranking in Data Integration
55th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.4% compared to the previous year. The mindshare of ETL Solutions Transformation Manager is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
ETL Solutions Transformation Manager0.9%
Other98.4%
Data Integration
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Ravi Kuppusamy - PeerSpot reviewer
CEO and Founder at BAssure Solutions
It lets us create models so we can generate real-time predictions and insights for a our clients
Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing. I would like it if we could set the solution up to process and respond to real-time events. For example, say I want to configure an app to run based on the mileage a car has driven, and I configure the metering system, so the event occurs every 15 days. Let's say we want to automatically send an alert to EMS, police, etc. if a car gets into an accident. Transformation Manager is more of a conventional tool for reporting, extracting volume, bulk loading, etc. but there should be more provisions for dealing with real-time events, creating some insights, and dealing with perishable data. Ten minutes after the accident, the data doesn't have value. It has value before you saved the person.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have found securing data valuable because it allows us to provide information without identifying individuals."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"The dashboard is the most valuable feature and allows for customization to create and share reports."
"Domo is a local company, and I have found it to be rock solid."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
"It is a reliable solution."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
 

Cons

"The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye."
"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."
"More functions on the ETL side for the drag and drop ETL."
"There's a learning curve before you can get used to the solution."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"There is room for improvement in the solution's visualization tool."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"We get decent support. It's okay but not great."
"They should build a functional architecture based on queuing."
 

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"It is on the pricier end."
"The solution is expensive compared to one of its competitors."
"The pricing differs from customer to customer, depending on the package."
"For about 100 users our cost is $95,800."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It is an expensive solution."
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Top Industries

By visitors reading reviews
University
9%
Manufacturing Company
9%
Financial Services Firm
7%
Computer Software Company
6%
Construction Company
15%
Computer Software Company
13%
Outsourcing Company
12%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
Ask a question
Earn 20 points
 

Also Known As

corda
Transformation Manager
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Find out what your peers are saying about Domo vs. ETL Solutions Transformation Manager and other solutions. Updated: March 2026.
885,376 professionals have used our research since 2012.