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Domo vs ETL Solutions Transformation Manager comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
24th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
BI (Business Intelligence) Tools (6th), Business Performance Management (10th), Reporting (8th), Data Visualization (7th)
ETL Solutions Transformatio...
Ranking in Data Integration
37th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.2% compared to the previous year. The mindshare of ETL Solutions Transformation Manager is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Domo0.7%
ETL Solutions Transformation Manager0.5%
Other98.8%
Data Integration
 

Featured Reviews

Dave Ramos - PeerSpot reviewer
Has enabled me to integrate AI workflows and drive self-service analytics across organizations
There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.
Vijayraj Amin - PeerSpot reviewer
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"What I appreciate most about Domo is that it's the simplest visualization tool, not complex at all, and it has a very simple interface making it easier for teams to adopt."
"Domo is a local company, and I have found it to be rock solid."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is a reliable solution."
"It is among the best, even if not widely known."
 

Cons

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"It is expensive."
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."
"They should include service-based reporting features."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"I would like to see better data intake."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"They should build a functional architecture based on queuing."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"There is room for improvement in the solution's visualization tool."
 

Pricing and Cost Advice

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"Domo is slightly costly but it's much cheaper than some."
"I think it is reasonable."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"The pricing differs from customer to customer, depending on the package."
"It is on the pricier end."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"It is an expensive solution."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
22%
Financial Services Firm
13%
Healthcare Company
11%
Retailer
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise11
Large Enterprise20
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be very hard if it is a single user. However, if it goes with the organization's uti...
What needs improvement with Domo?
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of y...
What is your experience regarding pricing and costs for ETL Solutions Transformation Manager?
ETL Solutions Transformation Manager is much more affordable than other solutions like AWS, Blue, or Informatica. Even though some competitors may offer seemingly economical pricing, the resource c...
What needs improvement with ETL Solutions Transformation Manager?
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust anal...
 

Also Known As

corda
Transformation Manager
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Find out what your peers are saying about Domo vs. ETL Solutions Transformation Manager and other solutions. Updated: September 2025.
869,760 professionals have used our research since 2012.