Dell XtremIO vs Pure Storage FlashBlade comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #22 with an average rating of 8.0, while Pure Storage is ranked #16 with an average rating of 9.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 18, 2024

Dell XtremIO and Pure Storage FlashBlade are both top contenders in the flash storage market. Pure Storage FlashBlade seems to have the upper hand due to its advanced features and overall performance, which many users find worth the additional cost.

Features: Dell XtremIO offers ease of use, scalability, and robust data reduction capabilities. Pure Storage FlashBlade provides superior performance, rapid data access, and seamless integration with various environments.

Room for Improvement: Dell XtremIO needs better performance metrics and enhanced data analytics tools. Pure Storage FlashBlade could improve its management tools and lower entry-level costs.

Ease of Deployment and Customer Service: Dell XtremIO is noted for its straightforward deployment process and responsive support team. Pure Storage FlashBlade stands out with its exceptional customer service, highlighted for proactive support and clear communication.

Pricing and ROI: Dell XtremIO offers competitive pricing and good ROI. Pure Storage FlashBlade, while higher in price, provides substantial ROI due to its advanced features and enhanced performance.

To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashBlade Report (Updated: June 2025).

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

June 2025

Download the complete report

Helped 857,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 1.0% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

Read full review

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The solution is scalable."

"Everything, especially the VMs inside, is pretty fast."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The most valuable feature of this solution is its ease of use."

"I appreciate the performance."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"One of the best features is the support, which is excellent."

More Pure FlashArray X NVMe pros

"It is great for applications like Microsoft Exchange, ERP, SQL and VDI; basically saved the VDI buy-in from users, as now performance was seamless in comparison to a physical PC."

"Performance and deduplication. This is a very robust block storage option that offers both performance and data optimization."

"Very good IOPS performance"

"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."

"A valuable feature of XtremIO is that, in terms of administration, it's simple and manageable."

"Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the implementation of the solution."

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"The most valuable features include the easy manageability of snapshots and its excellent performance in large-scale workloads."

More Dell XtremIO pros

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"The onboarding and integrated monitoring tools are pretty good."

"It is very easy to use, and it is very fast."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"It uses the same platform for connectivity so integration is seamless."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

"It's very easy-to-use."

"We can capacity plan at a greater level than we used to."

More Pure Storage FlashBlade pros

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"The tool's pricing is higher than competitors."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

"I would like to see the ease of deployment and built-in Metro clustering."

"It can be more cost-efficient."

"The management should be improved and the GUI interface could be better and easier."

"Scalability could be better."

"In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication."

"Scalability is something that can be improved because there is an issue when it comes to mixing versions."

"The product is highly expensive. Additionally, there is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals."

"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."

More Dell XtremIO cons

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"The Pure Storage Orchestrator is our biggest pain point at the moment. If we can have more say in future developments of feature sets that we will need to support for our use case, that would be pretty beneficial to us."

"I would also like to see better support for CIFS workloads."

"The documentational aspect of FlashBlade needs improvement."

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"I would like to see the licensing fees improved as well as the price per terabytes."

"I would like to see more monitoring capability included in the next release of this solution."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"It is costly but worth it."

"Dell XtremIO's price is affordable and I would rate it a five out of ten."

"Licensing is approximately $200,000 per year."

"It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."

"Too high priced for the Brazil market."

"This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."

More Dell XtremIO pricing and cost advice

"Our customers have seen a reduction in TCO."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"I rate the tool's pricing a seven to eight out of ten."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"The price could be cheaper."

"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

More Pure Storage FlashBlade pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

857,028 professionals have used our research since 2012.

Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

18%

Computer Software Company

17%

Manufacturing Company

Healthcare Company

Educational Organization

16%

Computer Software Company

13%

Financial Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

See all answers

What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

See all answers

What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

See all answers

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

See all answers

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 25% of the time

Dell PowerMax vs Dell XtremIO

Compared 15% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

VAST Data vs Dell XtremIO

Compared 9% of the time

NetApp EF-Series All Flash Arrays vs Dell XtremIO

Compared 7% of the time

More Dell XtremIO Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

June 2025

Download Dell XtremIO product report

Buyer's Guide

Pure Storage FlashBlade

May 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

Dell XtremIO vs. Pure Storage FlashBlade

June 2025

Free Report: Dell XtremIO vs. Pure Storage FlashBlade

Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashBlade and other solutions. Updated: June 2025.

DOWNLOAD NOW

857,028 professionals have used our research since 2012.

See our Dell XtremIO vs. Pure Storage FlashBlade report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.