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Dell PowerStore vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
119
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st)
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"What I really like about this program, is that it is easy to use and easy to configurate."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The most valuable feature of this solution is its ease of use."
"The most valuable feature of Dell PowerStore is its immutable storage, which is what we are looking for. It offers high protection in terms of ransomware protection."
"The PowerStore's compression ratio is even higher than the Unity system."
"Dell PowerStore's valuable feature stems from an area named Metro Volume, which is quite simple to implement. The feature works fast and is good."
"It provides a big benefit when upgrading a new VMware environment. For example, in a big environment with 10 to 30 ESXs, you can take everything and put that into PowerStore. So, it is cost-effective, which is very important and has been massive for us. You reduce almost 80% from the hardware and work directly from PowerStore. Building hardware, especially in a big VMware environment, is a big issue for my organization."
"On a scale of one to ten, I rate Dell PowerStore a ten out of ten."
"The supportability of SCME drives for faster data access from the PowerStore and is the most valuable feature."
"Reliable, with comprehensive features and a well-established support base."
"The most valuable feature is that it is easy to use this frame. I am a SAN administrator, but I was able to train my colleague, who had only been a VMware administrator, on the PowerStore in about half a day. Now he's autonomous in assigning volumes and creating data stores..."
"NetApp solutions are easy to maintain and upgrade."
"We are using the AQoS operating system, which allows us to get a lot more out of our AFF systems."
"I think it is a very stable product."
"I think that the DR applications are the most valuable, including Snapshots and SnapMirror."
"Storage is very reliable. You don't have to do much maintenance."
"My favorite part is all-flash solid drives. All of my applications are running on an all-flash array. Before, we used to get too many severity tickets on performance, but as soon as we migrated everything to an all-flash array, our critical applications are at top performance."
"Tech support has been absolutely amazing. I think on the technical aspects as well, my staff is able to get great support from the NetApp technical support resources that we have. What I love about NetApp is they have a health care division. At times, it's such an amazing thing because if we have a healthcare-related issue, there's no one better than having prior CIOs from health care organizations that NetApp has hired, and that are part of the health care team, to help out with any of those initiatives and support problems. Support has been absolutely phenomenal."
"The Snapshot, SnapMirror, and SnapRestore functionalities."
 

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"There is room for improvement in the pricing of the product."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"They could add more support for file storage and different types of storage."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Horizontal scaling has room for improvement."
"I would improve Dell PowerStore by enhancing the replication feature because currently, users are limited to one applier, from one cluster, a Dell PowerStore cluster, to another Dell PowerStore cluster, but are not able to configure a three-site scenario."
"The pricing could be lower. It is very expensive."
"You cannot delegate permissions."
"The data resiliency and cybersecurity features of Dell PowerStore are just normal and would be considered medium; we need additional components such as cybersecurity vault for increased resilience."
"If I could improve the product in any way, I would add features that make it look nicer compared to the DisplayPort."
"One of the big differences when we were looking at Pure is that they had more of an in-place upgrade option going forward, kind of future-proofing things. We hear Dell is working towards that, but they weren't quite there, especially three years ago."
"Sometimes, you have to go back and forth with the technical support team, where they want you to do something you've already done."
"We have had customers asking about S3 support for a while now. I heard that is coming in one of the next versions. So, I would like to see S3 targeted support on the FAS system."
"The web management interface has fewer options than the on-prem console."
"I would like to improve the ransomware aspect. We get a lot of false positives, and there are no details of what is happening. This seems to be already fixed in the new version."
"I would like to see aggregate level encryption in the next release. This is critical."
"When new ONTAP cloud versions come out, they need to have fewer bugs."
"It has not reduced our data center costs. NetApp charges a pretty penny for their stuff."
"NetApp AFF could improve SAN storage because it feels as if it was not put together at the beginning, it functions as an afterthought. Additionally, the cloud features could be more mature."
"In future releases, I would like to see the ability to automatically mount SMB shares and file systems."
 

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"We pay approximately $50,000 USD per year in licensing fees."
"Our licensing fees are $500,000+ USD."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"As far as the licensing costs, everything is included in the license."
"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"
"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."
"The pricing is good. There's no need to pay for a license; it's all-inclusive."
"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."
"In the pricing and licensing department, the product is always too expensive."
"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."
"There are no separate licenses required as all the basic licenses are included in the bundle."
"HCL Tech has a TLA with Dell, so in terms of price point, we are very competitive. Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market."
"Its price is quite competitive, but there is still scope for better pricing."
"It's expensive but we think over time all the prices are going to go down."
"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"You need to be careful with the licensing since it can become expensive."
"Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
"It is relatively cheap compared to other vendors."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Educational Organization
21%
Computer Software Company
14%
Manufacturing Company
13%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerStore vs. NetApp AFF and other solutions. Updated: May 2025.
861,390 professionals have used our research since 2012.