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Microsoft Data Quality Services vs dbt comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

dbt
Ranking in Data Quality
6th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
7
Ranking in other categories
Data Integration (17th)
Microsoft Data Quality Serv...
Ranking in Data Quality
17th
Average Rating
7.6
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Quality category, the mindshare of dbt is 2.0%, up from 1.4% compared to the previous year. The mindshare of Microsoft Data Quality Services is 2.0%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
dbt2.0%
Microsoft Data Quality Services2.0%
Other96.0%
Data Quality
 

Featured Reviews

AS
Principal Data Engineer at Integrant, Inc.
Data teams have streamlined code-driven pipelines and now collaborate faster on shared models
We are still experimenting with testing, but not that much. We are not using some features yet. We are trying to introduce them because we are coming from a background of SSIS. The team used to work with SSIS, Microsoft SQL Server Integration Services. We are still adapting one feature at a time. Currently, we are working with the SQL modules and with the Jinja templating. We are experimenting with testing, but I would say towards the end of this year, we are planning to explore more of the documentation and the data lineage options as well. I would say the benefits are coming from GUI-based tools like SSIS. We have more control on the codebase. We can create something of a system where we can use macros and templating, speeding up the development cycle. We are now trying to introduce a little testing, and also we are using some sort of a CI/CD cycle, so continuous integration and continuous deployment. I do not believe that these kinds of features are that common as a package as a whole package. dbt excels in that area. I used to have a couple of notes about the performance, but lately I have discovered something called dbt Fusion, which, according to dbt Labs, they proclaim is much faster during the parsing of dbt models. However, I would love to see even more of an out-of-the-box solution regarding the testing. They are treating the testing in a good way so far, but I would love to see even more improvement because the whole data testing field is not very mature. It is not the same as software testing; for example, you have test suites, test tools, and profilers, but for data testing, it is not yet that advanced. I would love for dbt to take the lead on that.
Satyam Saxena - PeerSpot reviewer
Technical Lead at a computer software company with 5,001-10,000 employees
Automation in data management improves with built-in error rejection but technical support needs enhancement
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expression processing is complicated and slow. Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation. Sometimes solutions to problems take several weeks due to a lack of support, relying instead on personal networks and experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is operational efficiency achieved, and data quality and governance have also been achieved with modular SQL and version controlling, which reduced duplication of data and data errors."
"From a developer point of view, I find the ease of development and the code to be the most useful capabilities of dbt."
"dbt has positively impacted my organization by allowing us to create our data pipelines much faster, going from ingestion of data to creating a data product in weeks instead of months, and we can do it in-house with the skillset we already have."
"I would say the best feature or the most desirable feature for dbt is the ability to write everything in code."
"Since we migrated from SSIS to dbt model architecture, it takes around four hours only to complete a full refresh, and the client is now happy because our downtime was drastically reduced when we perform a complete refresh of the data."
"The product is developer-friendly."
"This solution is particularly useful for data enrichment."
"The primary advantage of Microsoft Data Quality Services is its capability to automate certain tasks, which are otherwise achieved through SQL queries."
 

Cons

"Every upgrade is a little bit of a risk for us because we do not know if the workarounds that we developed will be available for the next version."
"Since dbt has a license cost, if a company is small and does not have much budget, they can explore other tools because there are other tools that provide the same functionality at a lower cost."
"If I needed to name a few areas for improvement, I would mention the migration of code to Git and GitHub, which sometimes fails and can be confusing for developers during handover."
"Dbt is not as stable as preferred, as it has had a few outages in the current year itself, so improvement should be made in the outages section as it is not stable."
"dbt can be improved as I find the co-pilot in dbt is not very good, and my team has tried using it but opted to move off it and use other co-pilots such as GitHub."
"The solution must add more Python-based implementations."
"Technical support from Microsoft is poor, as they do not provide adequate assistance with issues encountered in integration or forming automation."
"I would rate my experience with the initial setup a six out of ten, with one being very easy and ten being extremely challenging. So, there is room for improvement in the setup process."
 

Pricing and Cost Advice

"The solution’s pricing is affordable."
"The pricing is in the midrange. It's not cheap, but it depends on the licenses you require."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Insurance Company
8%
Manufacturing Company
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for dbt?
The course content that dbt provides is free and excellent for anyone starting out.
What needs improvement with dbt?
We are still experimenting with testing, but not that much. We are not using some features yet. We are trying to introduce them because we are coming from a background of SSIS. The team used to wor...
What is your primary use case for dbt?
I am working with one of our enterprise customers, managing their newly established cloud warehouse. They are using Snowflake and we are using dbt to manage all the transformation and views and tab...
What is your experience regarding pricing and costs for Microsoft Data Quality Services?
Microsoft Data Quality Services comes as part of SQL Server without additional costs, making it a competitive solution.
What needs improvement with Microsoft Data Quality Services?
Multiple areas in Microsoft Data Quality Services could be improved, such as its ability to perform changes automatically, as it currently identifies but does not correct data issues. Regular expre...
What is your primary use case for Microsoft Data Quality Services?
I use Microsoft Data Quality Services ( /products/microsoft-data-quality-services-reviews ) to handle data inconsistencies, such as missing or improperly formatted data. The tool serves purposes li...
 

Also Known As

No data available
MS Data Quality Services
 

Overview

Find out what your peers are saying about Microsoft Data Quality Services vs. dbt and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.