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DataMasque vs erwin Data Intelligence comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
27th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (13th)
erwin Data Intelligence
Ranking in Data Governance
18th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
20
Ranking in other categories
AI Governance (3rd)
 

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of DataMasque is 0.3%. The mindshare of erwin Data Intelligence is 2.0%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Intelligence2.0%
DataMasque0.3%
Other97.7%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Jog Raj - PeerSpot reviewer
Senior Consultant at a computer software company with 11-50 employees
Automated lineage and business glossaries have improved data understanding and collaboration
I am open to answering a few questions about erwin Data Intelligence and sharing my opinion about the product. Regarding the analytic part of the product, I find it very interesting that erwin Data Intelligence has its own inbuilt reporting toolset, with a new version coming out in January that will be AI-powered. This means you will be able to write analytical reports and questions based on the metadata and data lineage, making it more powerful than the current version, as AI will assist in creating those reports and performing analysis on the metadata. I find that the time taken to realize value from erwin Data Intelligence can be quite long. Creating a data catalog and developing data lineage takes significant time, and I expect that AI will help accelerate the process of creating data products by streamlining the steps involved. I can recommend erwin Data Intelligence to other users. I would rate this review as an eight out of ten overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"Being able to capture different business metrics and organize them in different catalogs is most valuable. We can organize these metrics into sales-related metrics, customer-related metrics, supply chain-related metrics, etc."
"The possibility to write automation scripts is the biggest benefit for us. We have several products with metadata and metadata mapping capabilities. The big difference when we were choosing this product was the ability to run automation scripts against metadata and metadata mappings. Right now, we have a very high level of automation based on these automation scripts, so it's really the core feature for us."
"By using the data catalog, we have definitely improved in terms of maturity as a data-driven decision-maker organization, and we are now getting to a level where everybody understands the data, understands how it is organized, and how they can use this data for different business decisions."
"The data management is, obviously, key in understanding where the data is and what the data is. And the governance can be done at multiple levels. You have the governance of the code sets versus the governance of the business terms and the definitions of those business terms. You have the governance of the business data models and how those business data models are driving the physical implementation of the actual databases. And, of course, you have the governance of the mapping to make sure that source-to-target mapping is done and is being shared across the company."
"They have just the most marvelous reports called mind maps, where whatever you are focused on sits in the middle. They have this wonderful graphic spiderweb that spreads out from there where you can see this thing mapped to other logical bits or physical bits and who's the steward of it. It's very cool and available to your business teams through a portal."
"The solution gives us data lineage which means we can see an impact if we make a change. The ability for us to have that in this company is brilliant because we used to have 49 data stewards from some 23 different groups within six major departments. Each one of those was a silo unto itself. The ability to have different glossaries — but all pointed to the same key terms, key concepts, or key attributes — has made life really simple."
"The automated data lineage and impact analysis being driven from the mapping documents are astounding in reducing the time to research impact analysis from six to 16 weeks down to minutes, because it's a couple of clicks with a mouse."
"The client is thrilled with higher quality, lower-cost products, and the services."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"There are a lot of little things like moving between read screens and edit screens. Those little human interface type of programming pieces will need to mature a bit to make it easier to get to where you want to go to put the stuff in."
"The SDK behind this entire product needs improvement. The company really should focus more on this because we were finding some inconsistencies on the LDK level. Everything worked fine from the UI perspective, but when we started doing some deep automation scripts going through multiple API calls inside the tool, then only some pieces of it work or it would not return the exact data it was supposed to do."
"The metadata ingestion is very nice because of the ability to automate it. It would be nice to be able to do this ingestion, or set it up, from one place, instead of having to set it up separately for every data asset that is ingested."
"Another area where it can improve is by having BB-Graph-type databases where relationship discovery and relationship identification are much easier."
"It's a little bit clunky. I think a lot of these features were bolted on, and they don't necessarily transition smoothly in the interface. I would like to see a little more cohesion."
"The metadata ingestion is very nice because of the ability to automate it. It would be nice to be able to do this ingestion, or set it up, from one place, instead of having to set it up separately for every data asset that is ingested."
"There may be some opportunities for improvement in terms of the user interface to make it a little bit more intuitive. They have made some good progress. Originally, when we started, we were on version 9 or 10. Over the last couple of releases, I've seen some improvements that they have made, but there might be a few other additional areas in UI where they can make some enhancements."
"The technical support could be improved."
 

Pricing and Cost Advice

Information not available
"The licensing cost is around $7,000 for user. This is an estimation."
"erwin is cheaper than other solutions and this should appeal to other buyers. It has a good price tag."
"erwin was at a good price. The federal government wouldn't buy something if the pricing wasn't good."
"The price is too high."
"There is an additional fee for the server maintenance."
"The price is reasonable, and a subscription is required."
"The price is reasonable and competitive. When you get into forward and reverse-engineering, the cost could go up. However, if you are a large organization, you would probably be able to access different packages. If, however, you don't need forward and reverse-engineering, then the price is relatively cheap."
"Smart Data Connectors have some costs, and then there are user-based licenses. We spend roughly $150,000 per year on the solution. It is a yearly subscription license that basically includes the cost for Smart Data Connectors and user-based licenses. We have around 30 data stewards who maintain definitions, and then we have five IT users who basically maintain the overall solution. It is not a SaaS kind of operation, and there is an infrastructure cost to host this solution, which is our regular AWS hosting cost."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
29%
Construction Company
21%
Comms Service Provider
12%
Outsourcing Company
6%
Financial Services Firm
15%
Government
10%
Manufacturing Company
9%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What needs improvement with erwin Data Intelligence by Quest?
In my opinion, the analytics part of erwin Data Intelligence is not satisfactory. The name 'Intelligence' is not related specifically to analytics; it is focused on data governance with no advanced...
What is your primary use case for erwin Data Intelligence by Quest?
My main use case for erwin Data Intelligence is applying it and the DQ Labs in a financial institution.
What advice do you have for others considering erwin Data Intelligence by Quest?
The integration of business glossaries has significantly helped improve collaboration in our organization. We define the business glossaries first during meetings with the business, and then we bul...
 

Also Known As

No data available
erwin DG, erwin Data Governance
 

Overview

 

Sample Customers

Information Not Available
Oracle, Infosys, GSK, Toyota Motor Sales, HSBC
Find out what your peers are saying about DataMasque vs. erwin Data Intelligence and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.