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DataMasque vs erwin Data Intelligence comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
29th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (10th)
erwin Data Intelligence
Ranking in Data Governance
19th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
20
Ranking in other categories
AI Governance (3rd)
 

Mindshare comparison

As of July 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of erwin Data Intelligence is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
erwin Data Intelligence2.1%
DataMasque0.4%
Other97.5%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
Jog Raj - PeerSpot reviewer
Senior Consultant at a computer software company with 11-50 employees
Automated lineage and business glossaries have improved data understanding and collaboration
I am open to answering a few questions about erwin Data Intelligence and sharing my opinion about the product. Regarding the analytic part of the product, I find it very interesting that erwin Data Intelligence has its own inbuilt reporting toolset, with a new version coming out in January that will be AI-powered. This means you will be able to write analytical reports and questions based on the metadata and data lineage, making it more powerful than the current version, as AI will assist in creating those reports and performing analysis on the metadata. I find that the time taken to realize value from erwin Data Intelligence can be quite long. Creating a data catalog and developing data lineage takes significant time, and I expect that AI will help accelerate the process of creating data products by streamlining the steps involved. I can recommend erwin Data Intelligence to other users. I would rate this review as an eight out of ten overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"It is a central place for everybody to start any ETL data pipeline builds. This tool is being heavily used, plus it's heavily integrated with all the ETL data pipeline design and build processes. Nobody can bypass these processes and do something without going through this tool."
"This tool has taken us from having nothing to being very efficient."
"The biggest benefit with erwin DI is that I have a single source of truth that I can send anybody to. If anybody doesn't know the answer we can go back to it. Just having a central location of business rules is good."
"The automated data lineage and impact analysis being driven from the mapping documents are astounding in reducing the time to research impact analysis from six to 16 weeks down to minutes, because it's a couple of clicks with a mouse."
"If I use a traditional ETL tool and build it through an IT port, it would take five days to build very simple data mapping to get it to the deployment phase, whereas using this solution, the IT cost will be cut down to less than a day."
"Data Intelligence allows us to automate multiple tasks we had previously done manually, such as restructuring the metadata for our purposes, setting up ETL flows, and defining the data tables we create. It also enables us to standardize our approach and our technical processes."
"The main benefits erwin Data Intelligence provides to me include better decision-making, saving money and time by applying governance policies and procedures on the actual technical data, ensuring decisions are based on KPIs that are governed from source to end, and providing functionality for data classification to prevent unauthorized access through integration with the infrastructure team using DLP methodology."
"We use the codeset mapping quite a bit to match value pairs to use within the conversion as well. Those value pair mappings come in quite handy and are utilized quite extensively. They then feed into the automation of the source data extraction, like the source data mapping of the source data extraction, the code development, forward engineering using the ODI connector for the forward automation."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"The data quality assessment requires third-party components and a separate license."
"The SDK behind this entire product needs improvement. The company really should focus more on this because we were finding some inconsistencies on the LDK level. Everything worked fine from the UI perspective, but when we started doing some deep automation scripts going through multiple API calls inside the tool, then only some pieces of it work or it would not return the exact data it was supposed to do."
"Really huge datasets, where the logical names or the lexicons weren't groomed or maintained well, were the only area where it really had room for improvement. A huge data set would cause erwin to crash. If there were half a million or 1 million tables, erwin would hang."
"If we are talking about the business side of the product, maybe the Data Literacy could be made a bit simpler. You have to put your hands on it, so there is room for improvement."
"The technical support could be improved."
"It's a little bit clunky. I think a lot of these features were bolted on, and they don't necessarily transition smoothly in the interface. I would like to see a little more cohesion."
"There may be some opportunities for improvement in terms of the user interface to make it a little bit more intuitive. They have made some good progress. Originally, when we started, we were on version 9 or 10. Over the last couple of releases, I've seen some improvements that they have made, but there might be a few other additional areas in UI where they can make some enhancements."
"Everything about Data Intelligence is complex. Though we've used the tool for five years, we're still only using about 30 to 40 percent of its capabilities. It would be helpful if we could customize and simplify the user interface because there are so many redundant things."
 

Pricing and Cost Advice

Information not available
"erwin was at a good price. The federal government wouldn't buy something if the pricing wasn't good."
"You buy a seat license for your portal. We have 100 seats for the portal, then you buy just the development licenses for the people who are going to put the data in."
"The licensing cost was very affordable at the time of purchase. It has since been taken over by erwin, then Quest. The tool has gotten a bit more costly, but they are adding more features very quickly."
"The licensing cost is around $7,000 for user. This is an estimation."
"erwin is cheaper than other solutions and this should appeal to other buyers. It has a good price tag."
"Smart Data Connectors have some costs, and then there are user-based licenses. We spend roughly $150,000 per year on the solution. It is a yearly subscription license that basically includes the cost for Smart Data Connectors and user-based licenses. We have around 30 data stewards who maintain definitions, and then we have five IT users who basically maintain the overall solution. It is not a SaaS kind of operation, and there is an infrastructure cost to host this solution, which is our regular AWS hosting cost."
"We operate on a yearly subscription and because it is an enterprise license we only have one. It is not dependent on the number of users."
"The solution is aggressively priced."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
27%
Construction Company
20%
Comms Service Provider
12%
Outsourcing Company
8%
Financial Services Firm
15%
Government
9%
Manufacturing Company
9%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What needs improvement with erwin Data Intelligence by Quest?
In my opinion, the analytics part of erwin Data Intelligence is not satisfactory. The name 'Intelligence' is not related specifically to analytics; it is focused on data governance with no advanced...
What is your primary use case for erwin Data Intelligence by Quest?
My main use case for erwin Data Intelligence is applying it and the DQ Labs in a financial institution.
What advice do you have for others considering erwin Data Intelligence by Quest?
The integration of business glossaries has significantly helped improve collaboration in our organization. We define the business glossaries first during meetings with the business, and then we bul...
 

Also Known As

No data available
erwin DG, erwin Data Governance
 

Overview

 

Sample Customers

Information Not Available
Oracle, Infosys, GSK, Toyota Motor Sales, HSBC
Find out what your peers are saying about DataMasque vs. erwin Data Intelligence and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.