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Data Cloud vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.
Sentiment score
4.1
Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.
Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.8
Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.
Sentiment score
7.0
Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.
Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.
Senior Consultant at a tech vendor with 10,001+ employees
It is not easy and not quick to have some answers directly from Salesforce.
Head of International Sales at a comms service provider with 51-200 employees
My clients are very satisfied with the functionality, and it is brilliant.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
Associate Product Consultant at a tech services company with 201-500 employees
The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.
CEO at B-OS, Unipessoal Lda.
 

Scalability Issues

Sentiment score
6.2
Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.
Sentiment score
6.8
Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.
In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We made a first implementation for a small environment, and it is very easy to grow and work.
Head of International Sales at a comms service provider with 51-200 employees
Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.
Senior Consultant at a tech vendor with 10,001+ employees
If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.
CEO at B-OS, Unipessoal Lda.
 

Stability Issues

Sentiment score
6.5
Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.
Sentiment score
7.2
Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.
I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.
CEO at B-OS, Unipessoal Lda.
 

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.
Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.
While it provides a suitable solution with many pieces to integrate, it also adds complexity.
Regional Business Director at a tech services company with 51-200 employees
They have very poor documentation on Data Cloud.
Senior Consultant at a tech vendor with 10,001+ employees
It is a very good product, but it is very complex to implement, change, develop, and integrate.
Head of International Sales at a comms service provider with 51-200 employees
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
Associate Product Consultant at a tech services company with 201-500 employees
It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.
CEO at B-OS, Unipessoal Lda.
 

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.
Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.
I understand that it is a high-end solution with high cost but with many features that justify the price.
Head of International Sales at a comms service provider with 51-200 employees
The marketplace is complicated for customers and primarily benefits partners.
CEO at B-OS, Unipessoal Lda.
 

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.
Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.
Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We unify data from different product lines to achieve synergy KPIs.
Regional Business Director at a tech services company with 51-200 employees
Some of the most valuable features of Salesforce are the integrations it has with our internal systems.
Account Executive - Cloud & AI at a tech vendor with 10,001+ employees
If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.
CEO at B-OS, Unipessoal Lda.
Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.
Associate Product Consultant at a tech services company with 201-500 employees
 

Categories and Ranking

Data Cloud
Ranking in CRM
20th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Sales Creatio
Ranking in CRM
19th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Sales Force Automation (9th)
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Sales Creatio1.0%
Data Cloud0.5%
Other98.5%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
Yevhen Yukhno - PeerSpot reviewer
CEO at B-OS, Unipessoal Lda.
BPM workflows have accelerated decisions but complex projects still need better support and pricing
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.
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Top Industries

By visitors reading reviews
No data available
Construction Company
24%
Financial Services Firm
8%
Marketing Services Firm
6%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
 

Questions from the Community

What needs improvement with Data Cloud?
The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...
What is your primary use case for Data Cloud?
We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...
What advice do you have for others considering Data Cloud?
The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...
What needs improvement with Sales Creatio?
The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs f...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Find out what your peers are saying about Data Cloud vs. Sales Creatio and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.