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Data Cloud vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.
Sentiment score
6.2
HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.
Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.8
Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.
Sentiment score
7.1
HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.
It is not easy and not quick to have some answers directly from Salesforce.
Head of International Sales at a comms service provider with 51-200 employees
Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.
Senior Consultant at a tech vendor with 10,001+ employees
My clients are very satisfied with the functionality, and it is brilliant.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
HubSpot's customer service is excellent and fast.
Customer Success Manager Latam at ElectroNeek
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
President at iCIO, Inc
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
 

Scalability Issues

Sentiment score
6.2
Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.
Sentiment score
7.4
HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.
We made a first implementation for a small environment, and it is very easy to grow and work.
Head of International Sales at a comms service provider with 51-200 employees
In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.
Senior Consultant at a tech vendor with 10,001+ employees
Handling around 100 to 150 users is fine.
Director at Big Billion Ventures Pvt Ltd
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
HubSpot CRM is a scalable solution.
Founder at a marketing services firm with 1-10 employees
 

Stability Issues

Sentiment score
6.5
Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.
Sentiment score
8.5
HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.
Downtime is very rare.
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
 

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.
HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.
While it provides a suitable solution with many pieces to integrate, it also adds complexity.
Regional Business Director at a tech services company with 51-200 employees
I had a project that required changing the views that I need from my team, and it took two to three months to make the change.
Head of International Sales at a comms service provider with 51-200 employees
They have very poor documentation on Data Cloud.
Senior Consultant at a tech vendor with 10,001+ employees
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
President at iCIO, Inc
A better CRM can be achieved by providing more customization features.
Director at Big Billion Ventures Pvt Ltd
The response time is slow.
Founder | Technology Head at janusmaad.com
 

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.
HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.
I understand that it is a high-end solution with high cost but with many features that justify the price.
Head of International Sales at a comms service provider with 51-200 employees
 

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.
HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.
If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We unify data from different product lines to achieve synergy KPIs.
Regional Business Director at a tech services company with 51-200 employees
Some of the most valuable features of Salesforce are the integrations it has with our internal systems.
Account Executive - Cloud & AI at a tech vendor with 10,001+ employees
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
Customer Success Manager Latam at ElectroNeek
The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
President at iCIO, Inc
 

Categories and Ranking

Data Cloud
Ranking in CRM
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Data Cloud is 0.4%, up from 0.0% compared to the previous year. The mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Data Cloud0.4%
Other98.4%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Construction Company
11%
Comms Service Provider
9%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
 

Questions from the Community

What needs improvement with Data Cloud?
The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...
What is your primary use case for Data Cloud?
We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...
What advice do you have for others considering Data Cloud?
The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.
What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Data Cloud vs. HubSpot CRM and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.