Google Cloud Data Loss Prevention vs Netwrix Endpoint Protector comparison

Google and Netwrix are both solutions in the Data Loss Prevention (DLP) category. Google is ranked #21 with an average rating of 10.0, while Netwrix is ranked #8 with an average rating of 8.6. Additionally, 100% of Google users are willing to recommend the solution, compared to 96% of Netwrix users who would recommend it.

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Executive Summary

We performed a comparison between Google Cloud Data Loss Prevention and Netwrix Endpoint Protector based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Zscaler, Broadcom and others in Data Loss Prevention (DLP).

To learn more, read our detailed Data Loss Prevention (DLP) Report (Updated: July 2025).

Buyer's Guide

Data Loss Prevention (DLP)

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare Web Application ...

Featured Reviews

SachidDoshi

Senior Enterprise Security Architect at HGS - Hinduja Global Solutions

Offers a huge signature repository and is superiorly effective in mitigating DDoS attacks

The solution's learning curve can still be further reduced, which presently stands at two or three months. The product has a custom rule set that users can modify and manifest as needed. The vendor can probably shorten the learning curve using cutting-edge technologies like AI. The solution provider can also work around the web applications and identify the toolset that needs to be implemented to deploy the solution in less time. The vendor has launched a SASE product that can function with Cloudflare Web Application Firewall, but many improvements are needed in terms of features, such as the web filtering feature, and CASB has not yet been added.

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reviewer2203269

Cloud Senior lead at a financial services firm with 10,001+ employees

A fully managed service that helps you discover, classify, and protect your most sensitive data

It is user-friendly and has an easy integration Improvement are made as per client requirements. I have experience with Google Cloud Data Loss Prevention. The solution is mostly stable but it also depends on how you are using the solution. Google cloud is a highly scalable solution. The…

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Sivakumar Mahathevan

Head of Sales and Technical - Malaysia at Halodata

Provides robust compliance with advanced threat protection and user-friendly interfaces

The features of Netwrix Endpoint Protector that I have found most valuable so far are the two main key modules which are Content Aware Protection (CAP) and Device Control (DC), which is the hottest selling item from my perspective as a consultant. I find CAP and DC valuable because they are very granular in nature and it's easily understood and easily configured. That's why it's easy for us to actually position this product to any organizations with no complications. My impression on the multi-layered protection features of this solution is quite positive because now they've expanded to more things in the DLP itself, that are as good as an enterprise DLP solution. Therefore, I feel that in terms of its pricing values and so on, it is very competitive. I assess the value of the comprehensive reporting and auditing capabilities provided by Netwrix Endpoint Protector as very good because I am a user myself prior to this, before becoming a reseller and now a distributor. I am actually a walking dictionary for this particular product. The comprehensive reporting and auditing capabilities are quite granular in terms of gaining insights. We can actually deep dive into quite a lot of things and find a lot of information that they already have. Assuming if there's a breach, we will be able to know exactly where the breach has occurred and what has occurred, and they are quite granular in how they report their information, including their logs. Therefore, they conform to all compliance regulatory bodies too. My impression of the centralized management console feature of Netwrix Endpoint Protector is that it is one of the simplest centralized monitoring features that even a kid would understand, which is what we need in today's world—nothing complicated. My impression of the data encryption and control over portable storage devices features of this solution is that they are very good, especially the device controls, which I really enjoy using, particularly when it comes to portable devices USBs and the encryption tools that they have, which is another module called E-lock, or enforce encryption, that they do have. They are well-protected along those lines.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup process is simple."

"Some of the most valuable features of Cloudflare Web Application Firewall include its DNS zone setup and the zero trust policy."

"It is configurable via API."

"The product has a valuable security control functionality."

"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."

"The product has improved our security posture by blocking bad actors."

"Cloudflare is cheaper compared to Azure WAF, which I have considered before."

"The stability of Cloudflare Web Application Firewall deserves a perfect 10 out of 10."

More Cloudflare Web Application Firewall pros

"It is user- friendly and has a easy integration."

"It also provides us with the ability to lock down a wide variety of USB devices, which is pretty important because we don't want certain data accessed. It does a really good job when it comes to the versatility of the exit points it supports, making sure that important data does not leave our organization."

"The interface is pretty user-friendly, neatly explained, and simple to use."

"The product's most valuable feature is its ability to support Linux operating systems."

"Its robust security audit and compliance functionalities prove especially beneficial for businesses in sectors like BFSI (Banking, Financial Services, and Insurance) and Information Technology."

"The search for keywords is very important in our security operations because one of the key use cases we had was for the ability to search keyword-based on an internal database of keywords that have been submitted by other project managers within the company that's around intellectual property. The ability to search on keywords was part of that."

"We like that content-aware and device controls can easily be managed. They're not complicated. You don't need to be a rocket scientist to understand them."

"The device control is a big deal for us because we can actually lock out removable drives and different types of hardware. It allows us to have better control over what end-users plug into their computers, and we can have deny lists and tighten our security posture."

"The role-based access features for the teams that administer it is good."

More Netwrix Endpoint Protector pros

Cons

"Support can be challenging at times."

"If they add logs history within the Cloudflare offering, that would be a great benefit."

"The accuracy of the Cloudflare Web Application Firewall could be improved by reducing the number of false-negative alerts."

"Cloudflare Web Application Firewall should include port forwarding features."

"The dashboard could be more user-friendly."

"We have noticed some latency when the call goes through the firewall. That could be improved."

"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."

"It would be ideal if the solution offered better log integration and more integration with different platforms."

More Cloudflare Web Application Firewall cons

"Improvement are made as per client requirement."

"I would rate the role-based access features for administrators a six out of ten. There's work to be done on the granularity of roles that can be assigned to an administrator but there is role-based administrator access present. That's why it's not a zero rating."

"Endpoint Protector would be improved with more DLP templates."

"The areas of Netwrix Endpoint Protector that need to be improved include a desire for more graphical interfaces in their systems, as many people today would prefer to see graphical formats for data presentation."

"The policy engine could use a bit of work. They're definitely going in the right direction. We've been working with them over the last few weeks to try and optimize that. But it's reasonably clear that they're just not putting as much effort into the policy engine as into other things, like content discovery."

"We are using it to only apply media restrictions. When we are installing a new agent, we have to install EPP manually on a device. It would be great if the installations can be done from the server instead of me going to each PC or device to implement EPP or using a policy. They should have some sort of system so that a domain admin can install EPP on all PCs from a central manager."

"It would be helpful if they offered discounted pricing for long-term contracts to serve customers who are interested in committing for periods of three years, five years, or longer."

"This product provides zero-day protection for macOS, although I'm currently dealing with an issue on the most recent rollout of the Endpoint client that doesn't seem to be fully functioning."

"The only aspect that prevents it from being a perfect solution is the occasional slower response time."

More Netwrix Endpoint Protector cons

Pricing and Cost Advice

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."

"The annual licensing fee is $10,000 USD."

"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."

"It starts at $20 and can easily go up to $200 monthly"

"Cloudflare Web Application Firewall is more affordable than other solutions."

"We pay $210 per month for CloudFlare WAF."

"The solution is expensive."

More Cloudflare Web Application Firewall pricing and cost advice

Information not available

"This solution was not too cheap or too expensive. But for the amount of features that they are offering, it was reasonable."

"[The pricing] is reasonable compared to what's out there."

"The solution’s pricing is a normal industry standard and depends on customers and salespersons."

"The minimum number of licenses they sell is 50 or 150 users."

"The price of Endpoint Protector by CoSoSys is more or less the same as other competing solutions."

"When I last renewed the license it was for a two-year term, and they gave me the second year at half price."

"The pricing is reasonable for this particular market."

"The product has average pricing."

More Netwrix Endpoint Protector pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.

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864,574 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

16%

Financial Services Firm

Comms Service Provider

Manufacturing Company

Computer Software Company

11%

Insurance Company

Comms Service Provider

Media Company

Computer Software Company

15%

Financial Services Firm

10%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Cloudflare Web Application Firewall?

The product has a valuable security control functionality.

See all answers

What is your experience regarding pricing and costs for Cloudflare Web Application Firewall?

The price of Cloudflare Web Application Firewall is reasonable.

See all answers

What needs improvement with Cloudflare Web Application Firewall?

I cannot say much about areas of improvement for Cloudflare Web Application Firewall because I haven't gone through d...

See all answers

What do you like most about Google Cloud Data Loss Prevention?

It is user- friendly and has a easy integration.

See all answers

What needs improvement with Google Cloud Data Loss Prevention?

Improvement are made as per client requirements.

See all answers

What advice do you have for others considering Google Cloud Data Loss Prevention?

I rate the overall solution a ten out of ten.

See all answers

What do you like most about Endpoint Protector?

Its robust security audit and compliance functionalities prove especially beneficial for businesses in sectors like B...

See all answers

What is your experience regarding pricing and costs for Endpoint Protector?

When we started, the price was reasonable, but it has been increasing over time. I rate the price as four, indicating...

See all answers

What needs improvement with Endpoint Protector?

The areas of Netwrix Endpoint Protector that need to be improved include a desire for more graphical interfaces in th...

See all answers

Comparisons

Fortinet FortiWeb vs Cloudflare Web Application Firewall

Compared 15% of the time

Microsoft Azure Application Gateway vs Cloudflare Web Application Firewall

Compared 13% of the time

F5 Advanced WAF vs Cloudflare Web Application Firewall

Compared 6% of the time

AWS WAF vs Cloudflare Web Application Firewall

Compared 6% of the time

Barracuda WAF-as-a-Service vs Cloudflare Web Application Firewall

Compared 6% of the time

More Cloudflare Web Application Firewall Competitors

Microsoft Purview Data Loss Prevention vs Google Cloud Data Loss Prevention

Compared 57% of the time

Forcepoint Data Loss Prevention vs Google Cloud Data Loss Prevention

Compared 24% of the time

Varonis Platform vs Google Cloud Data Loss Prevention

Compared 11% of the time

Amazon Macie vs Google Cloud Data Loss Prevention

Compared 9% of the time

More Google Cloud Data Loss Prevention Competitors

Safetica ONE vs Netwrix Endpoint Protector

Compared 20% of the time

Symantec Data Loss Prevention vs Netwrix Endpoint Protector

Compared 18% of the time

Trellix DLP vs Netwrix Endpoint Protector

Compared 11% of the time

Forcepoint Data Loss Prevention vs Netwrix Endpoint Protector

Compared 9% of the time

Microsoft Purview Data Loss Prevention vs Netwrix Endpoint Protector

Compared 8% of the time

More Netwrix Endpoint Protector Competitors

Product Reports

Buyer's Guide

Cloudflare Web Application Firewall

August 2025

Cloudflare Web Application Firewall report

Download Cloudflare Web Application Firewall product report

Buyer's Guide

Data Loss Prevention (DLP)

July 2025

Google Cloud Data Loss Prevention report

Download Google Cloud Data Loss Prevention product report

Buyer's Guide

Netwrix Endpoint Protector

July 2025

Download Netwrix Endpoint Protector product report

Also Known As

Cloudflare WAF

No data available

CoSoSys Endpoint Protector

Overview

Cloudflare Web Application Firewall's intuitive dashboard enables users to build powerful rules through easy clicks and also provides Terraform integration. Every request to the WAF is inspected against the rule engine and the threat intelligence curated from protecting over 27 Million websites. Suspicious requests can be blocked, challenged or logged as per the needs of the user while legitimate requests are routed to the destination, agnostic of whether it lives on-premise or in the cloud. Analytics and Cloudflare Logs enable visibility into actionable metrics for the user.

Cloudflare

Google Cloud Data Loss Prevention offers a comprehensive approach to safeguarding sensitive data through advanced data scanning and classification.

Designed for data security experts, it focuses on detecting, classifying, and protecting sensitive data across cloud environments. With robust reporting and monitoring capabilities, it helps identify potential data breaches and compliance violations while facilitating management of critical information.

What are the valuable features of Google Cloud Data Loss Prevention?

Data Classification: Automatically classifies sensitive data for easy management and compliance adherence.
Customizable Detection: Tailors detection rules to meet specific privacy protection needs.
Real-time Monitoring: Provides real-time alerts for suspicious data activity.

What benefits or ROI can users expect when evaluating Google Cloud Data Loss Prevention?

Enhanced Security: Strengthens overall data protection strategies by identifying sensitive data in real-time.
Compliance Assurance: Helps meet regulatory requirements efficiently with automatic data classification.
Cost-effective Scalability: Easily scales with business growth without excessive resource expenditure.

Google Cloud Data Loss Prevention is widely implemented in healthcare and finance industries, where protecting sensitive information such as patient records or financial transactions is crucial. Its adaptability allows it to serve effectively in environments where data privacy is a paramount concern.

Google

Content Aware Protection
Scanning data in motion
Monitor, control and block file transfers. Detailed control through both content and context inspection.

Device Control
USB & peripheral port control
Lockdown, monitor and manage devices. Granular control based on Vendor ID, Product ID, Serial Number and more.

Enforced Encryption
Automatic USB encryption
Encrypt, manage and secure USB storage devices by safeguarding data in transit. Password-based, easy to use and very efficient.

eDiscovery
Scanning data at rest
Discover, encrypt and delete sensitive data. Detailed content and context inspection through manual or automatic scans

Netwrix

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk

Information Not Available

Samsung, Toyota, Philips, Zeppelin, Western Union, eBay

Buyer's Guide

Data Loss Prevention (DLP)

July 2025

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