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Citrix Virtual Apps and Desktops vs Microsoft App-V comparison

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Buyer's Guide
Citrix Virtual Apps and Desktops vs. Microsoft App-V
July 2022
Find out what your peers are saying about Citrix Virtual Apps and Desktops vs. Microsoft App-V and other solutions. Updated: July 2022.
621,703 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"For the most part, overall stability is what you would expect.""First of all, the manageability of the applications for publishing is valuable. Second, it is about being able to run the applications on all main platforms. Third, its licensing is valuable. You can either switch to the cloud and keep on-prem. You can work with this hybrid scenario.""Citrix is one of the companies that is delivering virtual apps and desktops in a big way. They are mature enough to understand the level of stability required and deliver it.""The most valuable feature is the gateway to a remote connection, to a physical or a virtual PC. Compared to a normal VPN client and connection, the connection via Citrix is more stable and does not consume as much network bandwidth.""The app protection feature is one of the most valuable because it provides good security, as nobody is going to be able to look into your screen while you are sharing the screen. And if someone has installed a keylogger in your system, your keystrokes will be jumbled up and they would not make any sense to the keylogger. App protection is one of the coolest security features that I have encountered on any platform.""The most valuable feature has to be the non-persistent desktop. If one of my users messes something up and blows away their desktop, it goes back to what it was originally, before they had an issue.""Among the most valuable features is the Citrix Workspace, which allows us to drive that thin-client connection and the remote control/remote access capabilities. Those things have allowed us to connect an awful lot of people quickly from home and that's obviously helped during the pandemic.""Before we adopted a VDI storage solution, our customers' personal information was leaked. This happened a lot. But since we adopted a VDI solution, these kinds of issues have happened rarely."

More Citrix Virtual Apps and Desktops Pros →

"It is very easy to use from an administration point of view.""The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."

More Microsoft App-V Pros →

Cons
"Citrix Virtual Apps and Desktops are not easy to set up. However, I have the experience and I can do it easily. It could be easier to set up.""In the bank, a major part of all our applications is Microsoft App-V. If App-V is at end of life, then we need a new technology to replace it. As of today, I haven't seen in Citrix Studio that there is a new technology embedded directly in it to replace App-V.""I think Citrix's support is good, but sometimes it is a little slow.""Latency is also a major problem when adopting Citrix for video editing software or 3D editing software, especially editing 4K video or large file size. The Citrix virtualized solution becomes too slow, so we cannot use the VDI.""As an end-to-end solution for implementing Zero Trust principles I would rate it a six or a seven out of 10, because it doesn't cover all aspects of Zero Trust. There are quite a few aspects you need to cover.""If anything could be improved, it might be some of the Director functionality, and some of the dashboard customization, or the overall Director customization.""I think improvement around the Analytics piece is super important. There has been a lot of maturity over the last year in that area, though a lot more needs to be done. Also, a lot more of the value of those Analytics needs to be sold to end users. Citrix is working on a lot of things that are ahead of the curve and a lot of organizations aren't quite there yet with implementing those technologies and capabilities.""They need to adapt more quickly to the latest additions to the Microsoft operating system. If Windows 10 comes out with a new version, there are compatibility issues and it takes them a lot of time to release an update."

More Citrix Virtual Apps and Desktops Cons →

"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us.""If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."

More Microsoft App-V Cons →

Pricing and Cost Advice
  • "Based not only on the cost of Citrix, but additional costs like firewalls, IPS, and other solutions, the total cost of switching users from using normal laptops with VPNs to connection via Citrix were so huge that the CEO of our company decided to postpone the deployment process."
  • "The licensing, in general, is expensive. A lot of customers battle to pay the amount. It's very difficult to ensure that your solution provides the business value that the customer is after."
  • "The cost of the Citrix software reflects what I would expect a product of that nature, in that market, to be. Understanding the licensing is quite a bit more complicated, because one of the things about Citrix is that you can buy licensing at different levels... Yet I still like the idea because it means that if all you need is a basic load balancing solution, then you don't need to buy an advanced or premium license."
  • "Citrix is a mid-range cost solution compared to some others out there."
  • "In terms of pricing with the Citrix Virtual Apps and Desktops, I think it has gotten better over the years. Citrix has found more dynamic ways to be able to revive licensing models that fit many different scenarios that organizations have. We have been able to evolve our own licensing over the years to accommodate our situations between concurrent versus user device licenses. Now, when we move into the Citrix Workspace realm, we definitely have some awesome options there."
  • "If you look at cost, then you must look at the number of users that you are covering. If you are only using it for some users, then it is very expensive. However, if you have a massive amount of users, then it begins to be interesting to use Citrix. Because once you are managing thousands of servers with one guy, your maintenance costs decrease per user."
  • "It's my understanding that the solution license fee for each user is around $300 US. If we buy a personal laptop for each employee every five years, then the total cost is five times $300 US, or $1,500 USD. So we could buy 100 personal laptops instead of the Citrix solution."
  • "The purchase price was around $300,000 USD and then the maintenance fees were 20%. There are no other additional fees."
  • More Citrix Virtual Apps and Desktops Pricing and Cost Advice →

  • "The pricing of this product is competitive."
  • "Clients do not pay licensing fees."
  • More Microsoft App-V Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of Citrix Virtual Apps and Desktops is the security and it is easy to work with.
    Top Answer:The price of Citrix Virtual Apps and Desktops is approximately $300 for the new version called Dash and the license is approximately $900 annually.
    Top Answer:They need to adapt more quickly to the latest additions to the Microsoft operating system. If Windows 10 comes out with a new version, there are compatibility issues and it takes them a lot of time to… more »
    Top Answer:The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly.
    Top Answer:The pricing of this product is competitive. Especially when it is bundled with Microsoft Office 365.
    Top Answer:The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us. I would like to see them continue to maintain the product. From my point of… more »
    Ranking
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    13,512
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    Average Words per Review
    1,582
    Rating
    8.3
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    Average Words per Review
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    Rating
    9.5
    Comparisons
    Also Known As
    XenDesktop, XenApp (Citrix Virtual Apps)
    App-V, MS App-V
    Learn More
    Overview

    Citrix Virtual Apps and Desktops is a suite of virtualization solutions that provides users with secure access to any device while keeping IT control of virtual machines, applications, and security.

    Citrix Virtual Apps and Desktops enable admins to deliver secure virtual apps and desktops to any device without disrupting the user experience. Admins can control applications, security policies, and users via hybrid and on premises.

    The suite’s flexibility allows you to deploy applications in different resource locations. The platform integrates with Windows Azure, Amazon Web Services (AWS), and Google Cloud. It also integrates with on-premises hypervisors such as Microsoft Hyper-V, Nutanix AHV, VMWare vSphere, and Citrix Hypervisor.

    Citrix Virtual Apps and Desktops Key Features

    • Hybrid, multi-cloud capabilities: Citrix Virtual Apps and Desktops works in hybrid environments, delivering apps and desktops on premises to the cloud.

    • Comprehensive security: Security protocols and access controls are implemented across all devices connected to Citrix Virtual Apps and Desktops, regardless of location. It allows you to protect unmanaged endpoints and set granular controls.

    • Enhanced user experience: Delivers security and control while allowing end users to seamlessly access the resources and applications they need. With a communications optimization tool, the user experience remains constant even when the bandwidth is low.

    • Actionable analytics: Provides reporting and analytics and automated policy controls to assess the performance and security of the network. You can prevent security issues and enhance app performance with automated policy controls.

    Citrix Virtual Apps and Desktops Benefits

    Citrix Virtual Apps and Desktops offers several benefits for organizations that want to modernize their IT.

    • Reduces infrastructure costs: Citrix Virtual Apps and Desktops enables you to optimize your infrastructure without investing in a new architecture. According to Citrix, implementing Citrix Virtual Apps and Desktops can reduce your hardware capital expenditure by 56 percent a year.
    • Improves employee efficiency: Employees can securely access all applications, data, and resources they need to complete their tasks without risking security or having reliability problems. It provides users with immediate access to the tools and information they need to work.
    • Streamline software updates and rollups: Unlike on-premises deployments, Citrix Virtual Apps and Desktops doesn’t require updating software and OS on each machine.
    • Improves IT efficiency: DaaS reduces IT management costs because the platform is set in a central location and rolled out to network devices. It simplifies delivering relevant applications and desktops to new employees.
    • Enforces security: Citrix Virtual Apps and Desktops reduces the risks stemming from distributed workforces and endpoint devices. Providing control ensures that the data is secure and accessible to users across devices and environments and continuously updates security patches.

    Components managed by Citrix

    • Delivery controllers
    • Databases
    • Licensing
    • Monitor interface
    • Management interfaces
    • Cloud Connectors

    Components managed by the Customer

    • Citrix Gateway: a single secure point of access via the corporate firewall
    • Active Directory for authentication and authorization
    • Identity and access management
    • Virtual delivery agents
    • Hypervisors

    Capabilities

    • Delivers Windows and Linux apps
    • Multi-session Windows and Linux desktop
    • Single session Windows client on desktops
    • Single session Linux desktops
    • Non-domain joined
    • Remote PC access

      Reviews from Real Users

    • Jeff V., CEO at Lucid Tech Services, says, "Security is a shining point of the Citrix Workspace. Citrix Virtual Apps and Desktops is a very robust solution when security is a concern. Furthermore, the content collaboration data-hosting that Citrix integrates with Virtual Apps and Desktops is among the best there is."

      "We can provide tons of applications with different settings, behaviors, and operating systems. It is the same way for the user. Then, we are totally transparent for the user to use a lot of totally different applications, which is the most important part of Citrix today," comments Etienne D., a user at a financial services firm.

      Rod M., Technical Team Lead at an energy/utilities company, says, "In terms of scalability, Citrix Virtual Apps and Desktops have a lot of technologies baked in there that allow an organization to scale up or down, as required.

    Microsoft Application Virtualization (App-V) enables you to make applications available to end users without installing the applications directly on end user computers. App-V transforms applications into centrally managed services that are never installed and don't conflict with other applications.
    Offer
    Learn more about Citrix Virtual Apps and Desktops
    Learn more about Microsoft App-V
    Sample Customers
    Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
    The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
    Top Industries
    REVIEWERS
    Computer Software Company18%
    Financial Services Firm13%
    Insurance Company11%
    Energy/Utilities Company11%
    VISITORS READING REVIEWS
    Computer Software Company24%
    Comms Service Provider19%
    Financial Services Firm7%
    Government6%
    VISITORS READING REVIEWS
    Comms Service Provider23%
    Computer Software Company19%
    Financial Services Firm11%
    Government7%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise21%
    Large Enterprise54%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise61%
    Buyer's Guide
    Citrix Virtual Apps and Desktops vs. Microsoft App-V
    July 2022
    Find out what your peers are saying about Citrix Virtual Apps and Desktops vs. Microsoft App-V and other solutions. Updated: July 2022.
    621,703 professionals have used our research since 2012.

    Citrix Virtual Apps and Desktops is ranked 1st in Application Virtualization with 21 reviews while Microsoft App-V is ranked 3rd in Application Virtualization with 2 reviews. Citrix Virtual Apps and Desktops is rated 8.2, while Microsoft App-V is rated 9.6. The top reviewer of Citrix Virtual Apps and Desktops writes "Allows the end user device flexibility when remotely accessing my organization's resources". On the other hand, the top reviewer of Microsoft App-V writes "Stable, scalable, easy to install, great support, and it upgrades and deploys apps easily". Citrix Virtual Apps and Desktops is most compared with VMware Horizon View, Citrix Workspace, Microsoft Remote Desktop Services, TeamViewer and Amazon WorkSpaces, whereas Microsoft App-V is most compared with VMware ThinApp, Numecent and Parallels Remote Application Server (RAS). See our Citrix Virtual Apps and Desktops vs. Microsoft App-V report.

    See our list of best Application Virtualization vendors.

    We monitor all Application Virtualization reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.