Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.
Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.
Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.
Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.
Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs
Used the right way, data and augmented intelligence can create competitive advantage, re-engineer processes and enhance risk controls.
Technology-savvy organizations, as well as “digital non-natives,” can benefit from analytics and augmented intelligence across all disciplines by using an infusion strategy.
Infusion means that by embedding analytics and artificial intelligence (AI) into the very core of your business processes, we can help you drive capital allocation strategies and investment decisions, create an end-to-end digital audit, generate new revenue opportunities, manage risk, conduct investigations, measure financial and nonfinancial performance, capture tax big data to inform decisions, increase customer satisfaction, and improve the customer experience.
Take a look at our insights on how combining issues-led and technology-enabled approaches helps you get to the heart of how organizations can thrive in the digital age.
Bridgei2i BRIDGEpersona is ranked 26th in Data and Analytics Service Providers while EY Big Data and Analytics is ranked 7th in Data and Analytics Service Providers. Bridgei2i BRIDGEpersona is rated 0.0, while EY Big Data and Analytics is rated 0.0. On the other hand, Bridgei2i BRIDGEpersona is most compared with , whereas EY Big Data and Analytics is most compared with Genpact Augmented Intelligence, LTI Data & Analytics, Fractal Analytics Eugenie.ai and Cognizant AI & Analytics.
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