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Azul Zulu vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zulu
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
4
Ranking in other categories
Application Infrastructure (9th), AI Content Creation (9th)
Hightouch
Ranking in AI Customer Experience Personalization
19th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), Customer Data Platforms (CDP) (4th)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zulu is 0.9%, down from 12.3% compared to the previous year. The mindshare of Hightouch is 1.1%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Hightouch1.1%
Azul Zulu0.9%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.
reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the best features Azul Zulu offers is its ability to reduce compile time for byte code loading by almost 40 to 50% during our testing."
"We've had no issues with stability."
"I joined this project which had already been underway for approximately six months, and in two months, I refactored the whole project and wrote it, and it is functional."
"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
 

Cons

"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"I gave it a six because, in my situation, for my company and software, it is not able to fully support our needs, and the claims made about the product were very high while the actual delivery was underwhelming, as I felt the salespeople were too aggressive in their commitments."
"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
"I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Construction Company
13%
Manufacturing Company
11%
Retailer
9%
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

What needs improvement with Azul Zulu?
I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction. I have two projects that I am working on in parallel, one using Angular ...
What is your primary use case for Azul Zulu?
My main use case for Azul Zulu in the current project is developing the archiving and unarchiving system. I use Azul Zulu on the back end when I created a REST API, which I use together with Java S...
What advice do you have for others considering Azul Zulu?
My advice to others who are thinking about using Azul Zulu is to try to explore as much as possible what it offers, getting away from the conventional paradigm. I would rate this review as a nine o...
What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
 

Comparisons

 

Overview

 

Sample Customers

Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Information Not Available
Find out what your peers are saying about Azul Zulu vs. Hightouch and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.