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Azul Zing vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zing
Ranking in AI Customer Experience Personalization
24th
Average Rating
9.6
Reviews Sentiment
5.9
Number of Reviews
10
Ranking in other categories
Application Infrastructure (11th)
Hightouch
Ranking in AI Customer Experience Personalization
19th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), Customer Data Platforms (CDP) (4th)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zing is 0.9%, down from 12.3% compared to the previous year. The mindshare of Hightouch is 1.1%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Hightouch1.1%
Azul Zing0.9%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

Mohakhan Khan - PeerSpot reviewer
Software Technical Expert at a tech vendor with 10,001+ employees
Real-time charging has stayed consistent and cuts GC incidents while reducing cloud costs
The best features Azul Zing offers include no stop-the-world during the full GC. No stop-the-world pauses during full GC, and we hit higher TPS with fewer JVMs -- a real win for maintenance and cost. As an online charging system, we can't afford crashes or latency spikes. Before Zing, JVMs would hang and drop from the grid on missed heartbeats. GC tuning is also out-of-the-box -- no more time consuming manual tuning like with Oracle/OpenJDK with no significant outcome.
reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With minimal effort, Zing has helped us improve our latency performance drastically."
"Performance of the JVM, especially the C4 Pauseless Garbage Collection, for continuous application execution is the most valuable feature."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"Zing has completely solved the garbage collection problem for us."
"The non-stop garbage collector (C4 - Continuously Concurrent Compacting Collector) is the most valuable feature."
"No other JVM on the market even comes close to competing with the Azul Zing."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"With Zing, we've now been able to re-allocate those tuning resources to general product development."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
 

Cons

"We have encounter stability issues and that has been a source of frustration at times."
"However, like every other great product, there is always something that can be improved."
"The profiling tools included with Zing lag behind those available for Oracle's Java implementation."
"It is extremely expensive."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"The licensing over non-production environments considerably affects the cost of our solution as a software vendor."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
12%
Comms Service Provider
11%
Construction Company
11%
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Azul Zing?
Setup cost isn't significant, the documentation is clear and straightforward, and licensing is simple. I'm not directly involved in pricing negotiations, but given we run it across many pro...
What needs improvement with Azul Zing?
Nothing major, but one nuance: Zing auto-adjusts internal config based on available CPUs, which can cause brief CPU spikes every few minutes. These are harmless, but can give ops/monitoring teams a...
What is your primary use case for Azul Zing?
We run a large in-memory data grid to store millions of customers -- clusters of up to 30-40 JVMs, each with ~90GB heap, deployed across a variety of infrastructure including Azure, AWS, and on-pre...
What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
 

Comparisons

 

Overview

 

Sample Customers

Priceline, RBS, Credit Suisse, ING, Creditex, Nielsen, Workday, Saks Fifth Avenue, Entergy, Quotix, Puma and many more.  Visit azul.com for more.
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Find out what your peers are saying about Azul Zing vs. Hightouch and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.