AWS IAM Identity Center vs Google Cloud Identity comparison

Amazon Web Services (AWS) and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #7 with an average rating of 8.7, while Google is ranked #6 with an average rating of 7.9. Amazon Web Services (AWS) holds a 1.5% mindshare in IAMS, compared to Google’s 9.6% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

AWS IAM Identity Center

Read 11 AWS IAM Identity Center reviews

727 Views
371 Comparison Views

100% willing to recommend

Google Cloud Identity

Read 25 Google Cloud Identity reviews

3,616 Views
2,784 Comparison Views

91% willing to recommend

AWS IAM Identity Center

Google Cloud Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Google Cloud Identity and AWS IAM Identity Center compete in the identity management market. Google Cloud Identity excels in pricing and customer service, whereas AWS IAM Identity Center provides more comprehensive features that justify its higher cost.

Features: Google Cloud Identity focuses on streamlined access management, user provisioning, and security features like multi-factor authentication and single sign-on. It offers group access controls, integration with Google Workspace, and intuitive interface for easy management. AWS IAM Identity Center provides detailed access management, robust security controls, and tight integration with various AWS services. Features include role-based permissions, permission set templates, and centralized management with multi-factor authentication.

Room for Improvement: Google Cloud Identity could enhance its security features to match competitors like Microsoft's offerings and improve integration with non-Google services. Its organizational unit system is beneficial but might be improved for greater flexibility. The GUI, while intuitive, may need enhancements for more complex configurations. AWS IAM Identity Center requires a simpler deployment process and a more accessible user interface. Documentation could be more streamlined for rapid navigation. The service complexity might be reduced to cater to smaller businesses seeking straightforward solutions.

Ease of Deployment and Customer Service: Google Cloud Identity is known for straightforward deployment and seamless integration with Google's product suite accompanied by responsive customer support. AWS IAM Identity Center, despite challenging deployment, benefits from comprehensive documentation and robust customer support, which can assist with complex setups and ongoing management.

Pricing and ROI: Google Cloud Identity offers a more affordable initial cost, making it especially attractive for organizations already using Google's services. Its lower setup costs facilitate a quicker ROI. AWS IAM Identity Center requires a greater initial investment, resulting in a longer ROI timeline, but its extensive features and integration with AWS may justify the cost for businesses demanding extensive control and versatility.

To learn more, read our detailed AWS IAM Identity Center vs. Google Cloud Identity Report (Updated: September 2025).

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS IAM Identity Center

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

7th

Average Rating

8.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (7th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

6th

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)

Mindshare comparison

As of October 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS IAM Identity Center is 1.5%, up from 0.6% compared to the previous year. The mindshare of Google Cloud Identity is 9.6%, down from 12.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
Product	Market Share (%)
Google Cloud Identity	9.6%
AWS IAM Identity Center	1.5%
Other	88.9%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Khaled Saidi

DevOps Engineer | Cloud Architect & Automation Specialist | Kubernetes, Terraform, Ansible, AWS EKS at Phoenix Marketing & Advertising

Manage cloud security with granular access control and enhanced authentication

Managing IAM in complex environments can be challenging, and there are several areas for improvement. First, incorporating automation tools or a centralized dashboard for managing roles and policies across multiple accounts would simplify administration, especially for large organizations. Additionally, policy debugging and validation could be more streamlined, as troubleshooting misconfigurations can be time-consuming and prone to errors. A more robust error messaging system or a dedicated debugging tool would be beneficial. Another area for improvement is temporary access credentials. AWS documentation should offer more detailed guidance on edge cases and exceptions, along with clearer examples of how to handle various scenarios. Lastly, enhanced session-level policies that are more context-sensitive and based on specific conditions (such as IP address, device, or time) would greatly increase flexibility and allow for more granular control over user sessions.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the security configuration ease, which is great for me, especially as a beginner."

"The features of AWS IAM Identity Center that I appreciate are single sign-on and multi-factor authentication, and we can manage all authentication aspects while integrating it with third-party applications."

"The most valuable feature of AWS IAM Identity Center is the ability to provide a structured approach to access management through a single dashboard."

"Its valuable features include granular access control, allowing precise control over who can access specific AWS resources and under what conditions using JSON-based policies."

"Overall, IAM Identity Center is a great service, currently rated at nine out of ten."

"The organizational value of AWS IAM Identity Center is definitely significant, as it helps ensure that the least required permissions are given to users, thus preventing unnecessary access and reducing the risk of accidental deletions or changes."

"We efficiently use AWS to create multiple user privileges and permissions, making it very scalable and supportive of our clients' operations."

More AWS IAM Identity Center pros

"It's easy to set up."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The initial setup is easy."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"I have not experienced any serious problem with stability."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

Cons

"In the product, two groups cannot have the same name...In general, the tool does not allow for the duplication of names."

"Integrating AWS IAM Identity Center with other applications sometimes presents challenges."

"I would like to see more flexibility in the features as sometimes it doesn't meet my expectations."

"Focusing on further allowing customization and flexibility in developing solutions as a solution architect or developer would enhance user experience."

"I have opened support tickets and received responses, although not always resolving my queries fully. I would appreciate a live chat option with technical support for quicker resolutions."

"Greater visualization for security policies would be beneficial."

"The configuration with other tools can be hard."

More AWS IAM Identity Center cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

Pricing and Cost Advice

"The product is cheap since it is available on the cloud."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"Licensing fees are on a yearly basis."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

10%

Computer Software Company

10%

Performing Arts

Computer Software Company

18%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	3
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

What do you like most about AWS IAM Identity Center?

The product is easy for beginners to learn and use.

See all answers

What is your experience regarding pricing and costs for AWS IAM Identity Center?

AWS provides the lowest pricing among other service providers like Azure, Google, Oracle. It is cost-effective, and they use a pay-as-you-go model.

See all answers

What needs improvement with AWS IAM Identity Center?

The tech support for AWS is time-consuming, as we have experienced this issue. However, I am not aware of many other cases.

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

Comparisons

Microsoft Entra ID vs AWS IAM Identity Center

Compared 40% of the time

Microsoft Active Directory vs AWS IAM Identity Center

Compared 13% of the time

Red Hat Single Sign On vs AWS IAM Identity Center

Compared 12% of the time

Auth0 vs AWS IAM Identity Center

Compared 10% of the time

Microsoft Entra External ID vs AWS IAM Identity Center

Compared 9% of the time

More AWS IAM Identity Center Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 9% of the time

Microsoft Intune vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

AWS IAM Identity Center

October 2025

Download AWS IAM Identity Center product report

Buyer's Guide

Google Cloud Identity

September 2025

Download Google Cloud Identity product report

Also Known As

AWS Single Sign On, AWS SSO

Cloud Identity, Cloud Identity Premium

Overview

AWS IAM Identity Center is the recommended service for managing your workforce's access to AWS applications or your multiple AWS accounts (or both). It is a flexible solution that can be used to connect your existing identity source or help you create users in AWS. IAM Identity Center can be used alongside your existing AWS account access configurations.

Amazon Web Services (AWS)

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

ExtraHop Networks, HealthChannels

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

September 2025

Free Report: AWS IAM Identity Center vs. Google Cloud Identity

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