AWS IAM Identity Center vs Google Cloud Identity comparison

Amazon Web Services (AWS) and Google are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #8 with an average rating of 8.5, while Google is ranked #7 with an average rating of 7.8. Amazon Web Services (AWS) holds a 1.3% mindshare in IAMS, compared to Google’s 11.1% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

AWS IAM Identity Center

Read 12 AWS IAM Identity Center reviews

2,477 Views
1,387 Comparison Views

100% willing to recommend

Google Cloud Identity

Read 26 Google Cloud Identity reviews

9,854 Views
8,869 Comparison Views

92% willing to recommend

AWS IAM Identity Center

Google Cloud Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 2, 2024

Google Cloud Identity and AWS IAM Identity Center compete in the identity management market. Google Cloud Identity excels in pricing and customer service, whereas AWS IAM Identity Center provides more comprehensive features that justify its higher cost.

Features: Google Cloud Identity focuses on streamlined access management, user provisioning, and security features like multi-factor authentication and single sign-on. It offers group access controls, integration with Google Workspace, and intuitive interface for easy management. AWS IAM Identity Center provides detailed access management, robust security controls, and tight integration with various AWS services. Features include role-based permissions, permission set templates, and centralized management with multi-factor authentication.

Room for Improvement: Google Cloud Identity could enhance its security features to match competitors like Microsoft's offerings and improve integration with non-Google services. Its organizational unit system is beneficial but might be improved for greater flexibility. The GUI, while intuitive, may need enhancements for more complex configurations. AWS IAM Identity Center requires a simpler deployment process and a more accessible user interface. Documentation could be more streamlined for rapid navigation. The service complexity might be reduced to cater to smaller businesses seeking straightforward solutions.

Ease of Deployment and Customer Service: Google Cloud Identity is known for straightforward deployment and seamless integration with Google's product suite accompanied by responsive customer support. AWS IAM Identity Center, despite challenging deployment, benefits from comprehensive documentation and robust customer support, which can assist with complex setups and ongoing management.

Pricing and ROI: Google Cloud Identity offers a more affordable initial cost, making it especially attractive for organizations already using Google's services. Its lower setup costs facilitate a quicker ROI. AWS IAM Identity Center requires a greater initial investment, resulting in a longer ROI timeline, but its extensive features and integration with AWS may justify the cost for businesses demanding extensive control and versatility.

To learn more, read our detailed AWS IAM Identity Center vs. Google Cloud Identity Report (Updated: August 2026).

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS IAM Identity Center

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

8th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (9th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

7th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (11th), Cloud Resource Access Management (6th)

Mindshare comparison

As of August 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS IAM Identity Center is 1.3%, down from 1.4% compared to the previous year. The mindshare of Google Cloud Identity is 11.1%, up from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Google Cloud Identity	11.1%
AWS IAM Identity Center	1.3%
Other	87.6%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Kteams Michael

Web developer at King of CMS Consulting

Centralized access control has improved team collaboration but still needs a simpler onboarding

One of the best features AWS IAM Identity Center offers is the permission set, which is one of the best. Then there are the temporary credentials via SSO, the multi-account governance, and the centralized identity management. Those are good features that I believe assist developers, and another feature I can say is one of the best is the improved security with temporary credentials. The feature I find myself relying on the most day-to-day would be the centralized identity management and multi-account governance. It allows me to check what other developers are doing and since I am the admin, I can also revoke the access they have to the AWS accounts.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I highly recommend AWS IAM Identity Center to new users, especially for storage and deployment services like EC2, which are cost-efficient and scalable."

"The most valuable feature of AWS Identity Center is its ability to centrally create permission templates, known as permission sets, which define AWS IAM roles."

"The two most valuable features of IAM Identity Center are the security policy generation and automation in creating credentials."

"IAM Identity Center provides micro-level control over resources, services, and users, allowing organizations to grant specific access and privileges safely."

"AWS IAM Identity Center has helped our organization by providing a unified dashboard to manage permissions and access controls."

"The product is easy for beginners to learn and use."

"The most valuable features of AWS IAM Identity Center are role-based permissions and existing permissions templates."

"The solution enhances security through features like multifactor authentication."

More AWS IAM Identity Center pros

"Everything is relatively good and overall, the product itself is good."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The initial setup is easy."

"The most valuable feature of Google Cloud Identity is its stability."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Following the steps made it very easy to use."

More Google Cloud Identity pros

Cons

"I think AWS IAM Identity Center can be improved by making it beginner-friendly. It was very hard for me to navigate initially because the UI was very complicated."

"I would like to see more flexibility in the features as sometimes it doesn't meet my expectations."

"IAM is challenging to manage in complex environments. Enhancements could include automation tools or a centralized dashboard for managing roles and policies across multiple accounts, simplifying the process."

"There is a desire to see integration or adoption of time-based user creation features within AWS IAM Identity Center."

"The configuration with other tools can be hard."

"Focusing on further allowing customization and flexibility in developing solutions as a solution architect or developer would enhance user experience."

"Sometimes it experiences lag, but there's always room for improvement, which is why I deducted one point."

"In the product, two groups cannot have the same name...In general, the tool does not allow for the duplication of names."

More AWS IAM Identity Center cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The interface could be more user-friendly."

"The interface could be improved by simplifying it further."

"Google Cloud Identity the UI could improve."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

Pricing and Cost Advice

"The product is cheap since it is available on the cloud."

"Licensing fees are on a yearly basis."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Construction Company

11%

Outsourcing Company

Comms Service Provider

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for AWS IAM Identity Center?

AWS provides the lowest pricing among other service providers like Azure, Google, Oracle. It is cost-effective, and they use a pay-as-you-go model.

See all answers

What needs improvement with AWS IAM Identity Center?

I think AWS IAM Identity Center can be improved by making it beginner-friendly. It was very hard for me to navigate initially because the UI was very complicated. I had to do a lot of research and ...

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What is your primary use case for AWS IAM Identity Center?

My main use case for AWS IAM Identity Center is hosting and redirecting web services that I want to use as localhost, but then I have to reroute it. What I did was create a permission set and use i...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

See all answers

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

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Comparisons

Microsoft Entra ID vs AWS IAM Identity Center

Compared 15% of the time

Fortinet FortiAuthenticator vs AWS IAM Identity Center

Compared 12% of the time

Okta Platform vs AWS IAM Identity Center

Compared 6% of the time

Ping Identity Platform vs AWS IAM Identity Center

Compared 5% of the time

Opal vs AWS IAM Identity Center

Compared 5% of the time

More AWS IAM Identity Center Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

AWS IAM Identity Center

August 2026

Download AWS IAM Identity Center product report

Buyer's Guide

Google Cloud Identity

August 2026

Download Google Cloud Identity product report

Also Known As

AWS Single Sign On, AWS SSO

Cloud Identity, Cloud Identity Premium

Overview

AWS IAM Identity Center provides centralized identity management, permission sets for role creation, and structured access, offering single sign-on and multi-factor authentication while integrating with AWS and third-party apps.

IAM Identity Center offers granular control and flexibility through JSON and attribute-based policies. It facilitates single sign-on, multi-factor authentication, and integrates seamlessly with AWS and third-party applications. By utilizing existing templates, it streamlines permissions allocation. Some users note a lack of clarity in the interface and challenges in integrating with third-party tools, particularly with naming conventions in permission sets. There are requests for enhanced policy visualization, debugging tools, and better documentation on temporary access credentials.

What are the key features of AWS IAM Identity Center?

Centralized Identity Management: Streamlines user management across AWS accounts with a unified approach.
Permission Sets: Automates role creation for structured access control.
Granular Control: Supports JSON-based and attribute-based policies for detailed access permissions.
Single Sign-On: Simplifies access by consolidating credentials across multiple applications.
Integration Capabilities: Links effectively with AWS and third-party apps for enhanced security.

What benefits should be considered in reviews?

Improved Security: Enhances security with multi-factor authentication and micro-level control.
Operational Efficiency: Saves time with automated permissions and temporary credentials.
Adaptability: Integrates with existing authentication systems, accommodating varied enterprise needs.
User Management: Facilitates handling large user bases with ease and precision.

AWS IAM Identity Center is deployed widely for identity management, centralized access, and role-based control. Enterprises manage IAM over multiple AWS accounts and integrate it with systems like Azure AD. It allows setting permissions for DevOps and security teams, ensuring tailored access and limited privilege credentials for testing and deployment.

Amazon Web Services (AWS)

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

ExtraHop Networks, HealthChannels

Buyer's Guide

AWS IAM Identity Center vs. Google Cloud Identity

August 2026

Free Report: AWS IAM Identity Center vs. Google Cloud Identity

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