AWS IAM Identity Center vs Google Cloud Identity comparison

AWS IAM Identity Center vs. Google Cloud Identity

Download the complete report

Helped 902,894 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS IAM Identity Center

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

8th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Single Sign-On (SSO) (9th)

Google Cloud Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

9th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Enterprise Mobility Management (EMM) (12th), Cloud Resource Access Management (6th)

Mindshare comparison

As of July 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS IAM Identity Center is 1.4%, up from 1.4% compared to the previous year. The mindshare of Google Cloud Identity is 9.2%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
AWS IAM Identity Center	1.4%
Google Cloud Identity	9.2%
Other	89.4%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Kteams Michael

Web developer at King of CMS Consulting

Centralized access control has improved team collaboration but still needs a simpler onboarding

One of the best features AWS IAM Identity Center offers is the permission set, which is one of the best. Then there are the temporary credentials via SSO, the multi-account governance, and the centralized identity management. Those are good features that I believe assist developers, and another feature I can say is one of the best is the improved security with temporary credentials. The feature I find myself relying on the most day-to-day would be the centralized identity management and multi-account governance. It allows me to check what other developers are doing and since I am the admin, I can also revoke the access they have to the AWS accounts.

Read full review

Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The two most valuable features of IAM Identity Center are the security policy generation and automation in creating credentials."

"I highly recommend AWS IAM Identity Center to new users, especially for storage and deployment services like EC2, which are cost-efficient and scalable."

"The most valuable feature is the security configuration ease, which is great for me, especially as a beginner."

"The most valuable features of AWS IAM Identity Center are role-based permissions and existing permissions templates."

"Overall, IAM Identity Center is a great service, currently rated at nine out of ten."

"AWS IAM Identity Center offers a secure and centralized way to manage access and permissions."

"The most valuable feature of AWS Identity Center is its ability to centrally create permission templates, known as permission sets, which define AWS IAM roles."

"Its valuable features include granular access control, allowing precise control over who can access specific AWS resources and under what conditions using JSON-based policies."

More AWS IAM Identity Center pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

"The most valuable feature is that you can manage users from one central location."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The most beneficial feature for enhancing security is context-aware access."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

More Google Cloud Identity pros

Cons

"IAM is challenging to manage in complex environments."

"I would like to see more flexibility in the features as sometimes it doesn't meet my expectations."

"There is a desire to see integration or adoption of time-based user creation features within AWS IAM Identity Center."

"The configuration with other tools can be hard."

"For AWS services in general, I had trouble creating an S3 bucket due to a repetitive error message regarding existing names."

"IAM is challenging to manage in complex environments. Enhancements could include automation tools or a centralized dashboard for managing roles and policies across multiple accounts, simplifying the process."

"Integrating AWS IAM Identity Center with other applications sometimes presents challenges."

"The AWS Identity Center's user interface could be improved to provide a clearer understanding of how the system operates."

More AWS IAM Identity Center cons

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The solution needs to better integrate with Mac's OS."

"To improve the product, the integration with third-party products could always be smoother."

"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."

"The integration should be made easier."

"In Google, if we want support they are very slow to respond."

"The interface could be more user-friendly."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

Pricing and Cost Advice

"The product is cheap since it is available on the cloud."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

See recommendations

902,894 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Construction Company

11%

Manufacturing Company

Comms Service Provider

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What is your experience regarding pricing and costs for AWS IAM Identity Center?

AWS provides the lowest pricing among other service providers like Azure, Google, Oracle. It is cost-effective, and they use a pay-as-you-go model.

What needs improvement with AWS IAM Identity Center?

I think AWS IAM Identity Center can be improved by making it beginner-friendly. It was very hard for me to navigate initially because the UI was very complicated. I had to do a lot of research and ...

What is your primary use case for AWS IAM Identity Center?

My main use case for AWS IAM Identity Center is hosting and redirecting web services that I want to use as localhost, but then I have to reroute it. What I did was create a permission set and use i...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only problem. If you are comparing with GCP, OCI, the cost will be a little bit highe...

Microsoft Entra ID vs AWS IAM Identity Center

Comparisons

Compared 13% of the time

Fortinet FortiAuthenticator vs AWS IAM Identity Center

Compared 9% of the time

Okta Platform vs AWS IAM Identity Center

Compared 7% of the time

Opal vs AWS IAM Identity Center

Compared 6% of the time

Auth0 Platform vs AWS IAM Identity Center

Compared 5% of the time

More AWS IAM Identity Center Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 81% of the time

Okta Platform vs Google Cloud Identity

Compared 2% of the time

Microsoft Intune vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

AWS IAM Identity Center

Download AWS IAM Identity Center product report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

AWS Single Sign On, AWS SSO

Cloud Identity, Cloud Identity Premium

Overview

AWS IAM Identity Center provides centralized identity management, permission sets for role creation, and structured access, offering single sign-on and multi-factor authentication while integrating with AWS and third-party apps.

IAM Identity Center offers granular control and flexibility through JSON and attribute-based policies. It facilitates single sign-on, multi-factor authentication, and integrates seamlessly with AWS and third-party applications. By utilizing existing templates, it streamlines permissions allocation. Some users note a lack of clarity in the interface and challenges in integrating with third-party tools, particularly with naming conventions in permission sets. There are requests for enhanced policy visualization, debugging tools, and better documentation on temporary access credentials.

What are the key features of AWS IAM Identity Center?

Centralized Identity Management: Streamlines user management across AWS accounts with a unified approach.
Permission Sets: Automates role creation for structured access control.
Granular Control: Supports JSON-based and attribute-based policies for detailed access permissions.
Single Sign-On: Simplifies access by consolidating credentials across multiple applications.
Integration Capabilities: Links effectively with AWS and third-party apps for enhanced security.

What benefits should be considered in reviews?

Improved Security: Enhances security with multi-factor authentication and micro-level control.
Operational Efficiency: Saves time with automated permissions and temporary credentials.
Adaptability: Integrates with existing authentication systems, accommodating varied enterprise needs.
User Management: Facilitates handling large user bases with ease and precision.

AWS IAM Identity Center is deployed widely for identity management, centralized access, and role-based control. Enterprises manage IAM over multiple AWS accounts and integrate it with systems like Azure AD. It allows setting permissions for DevOps and security teams, ensuring tailored access and limited privilege credentials for testing and deployment.

Amazon Web Services (AWS)

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

ExtraHop Networks, HealthChannels

AWS IAM Identity Center vs. Google Cloud Identity