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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
16th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
233
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.7%, down from 2.4% compared to the previous year. The mindshare of Microsoft Entra ID is 28.1%, down from 28.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Basa Saiteja - PeerSpot reviewer
A valuable access management system with a user-friendly and straightforward setup
The solution is scalable, and we can scale according to our needs. I rate the scalability a nine out of ten. In our organization, our access to our AWS comes from IAM. We use AWS consoles using our credentials and don't have route access, so each person will log in through our IAM programmatic access, and everyone on our team can work on cloud. Over 10,000 people in our organization utilize the solution.
Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pricing is very good because it is low and there is no management cost."
"We like the fact that it's got such great redundancy."
"Two-step authentication is very useful and important."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"Provides good performance and availability."
"The AD Connector is very good and easy to implement."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."
"It's an easy product to maintain."
"The most valuable feature is that it is very easy to implement, you don't need a lot of effort to set up the solution. This is the most advantageous point, that you can do anything on Azure without taking too much time."
"It is a really nice tool and we have a license for the more complex model."
"Scalability has been the biggest benefit."
"The valuable features I use daily are enterprise application, conditional access, identity governance, password monitoring, and a password reset."
"The technical support is pretty good."
"The most valuable feature is the ability to set up conditional access, where you can enforce users to connect using multifactor authentication."
"Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model."
 

Cons

"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"Some of the security protocols are difficult to understand."
"AWS Directory Service needs to improve processing."
"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"Accessing the data needs improvement."
"The solution lacks certain features."
"Can be improved by including on-premises access for services through Identity Access Management."
"Compatibility features for legacy system integration with new features will be challenging at times."
"I think something that is key would be the group policies replication over the cloud, in order to prevent or to avoid relying on the on-premise Active Directory servers and to manage group policies."
"The thing that is a bit annoying is the inability to nest groups. Because we run an Azure hybrid model, we have nested groups on-premise which does not translate well. So, we have written some scripts to kind of work around that. This is a feature request that we have put in previously to be able to use a group that is nested in Active Directory on-premise and have it handled the same way in Azure."
"The only improvement would be for everything to be instant in terms of applying changes and propagating them to systems."
"Rule management and permissions need improvements. I have had discussions with product managers about these challenges and sent emails regarding them. Additionally, improvements are needed in the Identity Governance and Administration (IGA) side of things."
"Its area of improvement is more about the synchronization of accounts and the intervals for that. Sometimes, there're customers with other network challenges, and it takes a while for synchronization to happen to the cloud. There is some component of their on-prem that is delaying things getting to the cloud. The turnaround time for these requests is very time-sensitive. I don't mean this as derogatory for this service, but in my experience, that happens a lot."
"I faced difficulties from Micorosft's end and during the transition from Microsoft Active Directory to Microsoft Entra ID. Sometimes, some of Microsoft's documentation could be a little outdated."
"Azure AD provides two types of features. One is Azure AD Excel and is already B2C. Out of both versions, Azure B2C requires some improvement, in terms of user management and role management, et cetera."
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"The pricing is reasonable."
"Azure has an educational package available for students with a variety of licenses and different software available."
"Azure Active Directory has a very extensive licensing model. Most of the features are available in the free and basic version, and then there are premium P1 and P2 editions. The licensing model is based on how many users you have per month. In Australia, for a P1 license, the cost is 8 dollars. With P1 and P2 licenses, you get a lot of goodies around the security side of things. For example, User Identity Protection is available only in P2. These are extra features that allow you to have a pretty good security posture, but most of the required things are available in the free and basic version."
"Microsoft Entra ID's pricing is reasonable."
"Expensive solution, but if you look at the technical benefits it provides, the price for it is decent."
"Pricing-wise, they offer a stepladder approach. You can start with the lowest level features, then start increasing based on new requirements."
"The licensing cost is a bit prohibitive."
"The licensing model makes it difficult to understand the real cost of the solution, especially because it changes all the time."
"The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Healthcare Company
11%
Government
7%
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.