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Avanan vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
22
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (15th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (3rd), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (14th)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
10th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Avanan is 1.0%, down from 1.3% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.2%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.2%
Cloudflare One1.7%
Avanan1.0%
Other96.1%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare DDoS mitigates DDoS attacks."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Cloudflare is by far the most effective solution that I have come across."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"Cloudflare is simple to use."
"The blocking feature is very good."
"The solution has different options that can be used to differentiate DDoS attacks."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"Easy to use for non-technical users."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"The ease of installation and the AI capacity of the product are valuable."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"The customizable rules allow you to change aspects."
"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"It's a very good solution in terms of preventing or protecting from DLP incidents."
"Proofpoint is definitely the best."
"Proofpoint Enterprise DLP is a mature, reliable email-layer data protection solution that delivers strong value when implemented with proper governance."
"Proofpoint Enterprise DLP has had a positive impact on my organization by providing benefits for visibility at this time."
"If one is looking for a bulletproof solution, then Proofpoint Enterprise DLP is the answer."
"It has helped us tremendously to ensure our esteemed customers that whatever data our SMEs, security practice team, or SecOps team uses or may access from their customer data is being kept safe with us and is not being shared across the organization or outside the organization."
"Adaptive information protection has influenced my organization's approach to data security in a very good and positive manner."
"Proofpoint Enterprise DLP's prevention and detection of user policies is very effective."
 

Cons

"They don't have a person to provide support for customers using the solution under their free plan."
"The initial onboarding was causing us some confusion."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"Our subscription plan for the solution has a limitation of bot signatures."
"Lacks a VPN feature to provide a secure connection to the data center."
"For the topic of improvement, providing some training material is one of my suggestions."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"There are times when we have false positives."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"Familiarization with performance for new teams may take a long time."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"It should reduce the amount of time needed for thorough scanning."
"The system could be designed to give corporate emails first priority due to demands."
"Proofpoint Enterprise DLP is generally a high-pricing solution, so it generally requires additional licenses for the DLP."
"If I had to think of one area that could use a little more polish, I do think putting more and more things into the integration of the full platform and portfolio is great to take multiple risk variants and provide alerts to the security organization and administrators."
"Proofpoint Email Data Loss Prevention (DLP) should probably add something more into their case management process."
"Proofpoint Enterprise DLP definitely has a higher cost compared to other email security tools, but some good solutions come at a cost."
"I think Proofpoint Enterprise DLP could be improved by including templates."
"Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"From the pricing standpoint, I learned from my senior management team that Proofpoint Enterprise DLP is a little higher compared to other basic DLP tools."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
8%
Computer Software Company
12%
Financial Services Firm
8%
Comms Service Provider
8%
Construction Company
7%
Financial Services Firm
15%
Government
9%
Manufacturing Company
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s bac...
What needs improvement with Proofpoint Enterprise DLP?
I have no complaints about how Proofpoint Enterprise DLP can be improved.
What is your primary use case for Proofpoint Enterprise DLP?
My main use case for Proofpoint Enterprise DLP is email filtering for both spam and malicious attachments and phishing.
What advice do you have for others considering Proofpoint Enterprise DLP?
If one is looking for a bulletproof solution, then Proofpoint Enterprise DLP is the answer. I feel confident enough i...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.