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Avanan vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
21st
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (13th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (12th), Access Management (11th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Ranking in Data Loss Prevention (DLP)
41st
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
23
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.5% compared to the previous year. The mindshare of Avanan is 1.2%, up from 1.1% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.3%
Cloudflare One2.0%
Avanan1.2%
Other95.5%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution has different options that can be used to differentiate DDoS attacks."
"Cloudflare DDoS mitigates DDoS attacks."
"Enables me to work from two locations."
"Clover is the best product globally."
"Cloudflare Access is a stable solution."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare Zero Trust Platform removes the risk of exposing the applications to the public."
"I'm very satisfied with the environment and the dashboard."
"Overall, compared to features, the cost is very reasonable and output of this tool is very good."
"Spam protection is the most valuable feature."
"We have highly benefited from this platform since we deployed it, as it has provided reliable security to our email infrastructure and developed a secure working environment."
"We are grateful for the solution and its great advances in connecting teams under a secure environment that cybercriminals cannot compromise."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"It can detect corrupted files and filters out documents with viruses."
"It is simple to deploy this platform and interact with the set features."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"My experience with email security has been really good, as it blocks thousands of emails, whether they are Business Email Compromise, confidential credential compromise threats, telephone-oriented attack delivery, or ransomware attacks."
"It's a very good solution in terms of preventing or protecting from DLP incidents."
"Proofpoint Enterprise DLP has positively impacted my organization by improving the security posture of our data and containment within incidents, providing reassurance that PII has not leaked during times of incidents."
"Proofpoint adds value and proves its ROI based on the services they provide."
"Adaptive information protection with Proofpoint Enterprise DLP has changed how we handle sensitive data and respond to threats, allowing us to block sensitive data if it is being shared with external persons."
"Proofpoint Enterprise DLP has had a positive impact on my organization by providing benefits for visibility at this time."
"Proofpoint Enterprise DLP's effectiveness in detecting and preventing data loss fundamentally lies in its ability to analyze user behavior and detect insider threats."
"The best features Proofpoint Enterprise DLP offers, which stand out to me, are the ease of use and integration into the current email gateway."
 

Cons

"The response time for support must be reduced."
"They don't have a person to provide support for customers using the solution under their free plan."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Cloudflare DDoS has poor technical support."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Our subscription plan for the solution has a limitation of bot signatures."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"The cost is higher for SMEs, however, the pricing and billing criteria can be lessened to accommodate more willing customers."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"Email querying is not efficient throughout."
"They should come up with a mobile application so that it can be more flexible."
"The system response in a slow computing device affects performance when sending and receiving emails."
"There are times when we have false positives."
"In terms of improvements, I find there are some blind spots in Proofpoint Enterprise DLP; you can obviously add more channels for detection, and logging can be much improved, specifying exactly what action took place or what alert was generated."
"If I had to think of one area that could use a little more polish, I do think putting more and more things into the integration of the full platform and portfolio is great to take multiple risk variants and provide alerts to the security organization and administrators."
"It is not one hundred percent reliable, but I believe it is easy for saving time for the user regarding the accuracy and reliability of the AI output in Proofpoint Enterprise DLP."
"I think Proofpoint Enterprise DLP could be improved by including templates."
"Proofpoint Enterprise DLP can be improved; the UI can always use work, but I don't have any real frustration points at the moment."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"Usability has improved over the years; initially, it was difficult to navigate around the tooling, and my only other concern is around the number of products and how it's packaged up, as it gets a bit confusing at times."
"I feel Proofpoint Enterprise DLP is quite advanced, but there are a few areas for improvement."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The prices are slightly expensive."
"The solution is not that expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
10%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
10%
Construction Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
Financial Services Firm
19%
Manufacturing Company
8%
Government
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
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What needs improvement with Proofpoint Enterprise DLP?
I found that they had built a policy for blocking the AI chatbot but had exceptions for certain users who could take ...
What is your primary use case for Proofpoint Enterprise DLP?
My main use case for Proofpoint Enterprise DLP involves network scanning, email scanning, and endpoint DLP. I have bu...
What advice do you have for others considering Proofpoint Enterprise DLP?
I cannot provide an example of how that has helped my team or my clients in daily operations because I do not come fr...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.