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Avanan vs Proofpoint Enterprise DLP comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Avanan
Ranking in Data Loss Prevention (DLP)
40th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd)
Proofpoint Enterprise DLP
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.2
Reviews Sentiment
5.9
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Avanan is 1.2%, up from 1.2% compared to the previous year. The mindshare of Proofpoint Enterprise DLP is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Enterprise DLP1.3%
Cloudflare One2.0%
Avanan1.2%
Other95.5%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
SR
Director Cybersecurity at a media company with 1,001-5,000 employees
Email data controls have reduced accidental leaks and support ongoing compliance monitoring
Overall, Proofpoint Enterprise DLP is a strong platform, but there are areas for improvement to enhance usability and effectiveness. One challenge is policy complexity and lifecycle management. As DLP programs mature, policies become layered and interdependent, leading to frustrations such as rule overlap that causes multiple triggers on a single message. Limited visibility into policy hierarchy impacts, difficulty modeling how new rules interact with existing ones, and change management requiring careful validation can all be challenging. An improvement opportunity would be advanced policy simulation tools for conflict detection between rules and clear rule precedence visualization, which would help understand the source of issues. The administrator user experience can feel dense from an admin perspective, especially when managing multiple layered policies, handling rule precedence, troubleshooting overlapping triggers, and onboarding new administration. As DLP programs mature, policy environments become complex quickly. Improvement opportunities would include visual policy mapping, impact previews, easier bulk policy editing, simpler policy cloning with conflict detection, and smarter recommendations during policy creation that would be very beneficial. Regarding data discovery and risk posture visibility, improvements are needed. While email layer protection is robust, organizations need better visibility across their repositories. There is an opportunity for built-in sensitive data discovery scanning and risk exposure mapping to identify which business units handle more sensitive data. A data movement visualization dashboard could also be beneficial, transitioning from reactive DLP blocking to proactive data exposure intelligence, which would significantly increase maturity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It will take the blow rather than our applications should an attack occur."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Enables me to work from two locations."
"Cloudflare, in my opinion, was easy to implement."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare Access is a stable solution."
"I'm very satisfied with the environment and the dashboard."
"Cloudflare DDoS mitigates DDoS attacks."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"Email encryption enhances end to end security of any data before it passes through the networking system."
"Easy to use for non-technical users."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"The ease of installation and the AI capacity of the product are valuable."
"In the overall experience, I have come to conclude that Avanan has the best email management tools that can prevent cyber attacks."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"Proofpoint Enterprise DLP has positively impacted my organization by improving the security posture of our data and containment within incidents, providing reassurance that PII has not leaked during times of incidents."
"Proofpoint Enterprise DLP appears to have AI-based risky behavior monitoring in place because it shifts security from a reactive approach to a proactive one."
"Proofpoint Enterprise DLP is very important to our organization in maintaining our security posture as well as managing insider user risk."
"Proofpoint Enterprise DLP sounds to be great software, and it feels to me that it is a strong shift in how DLP is evolving."
"It has saved many incidents from occurring as a result of data leaks of the organization, which is important for taking strict action."
"Adaptive information protection with Proofpoint Enterprise DLP has changed how we handle sensitive data and respond to threats, allowing us to block sensitive data if it is being shared with external persons."
"Proofpoint is definitely the best."
"It's a very good solution in terms of preventing or protecting from DLP incidents."
 

Cons

"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"They don't have a person to provide support for customers using the solution under their free plan."
"For the topic of improvement, providing some training material is one of my suggestions."
"Cloudflare DDoS has poor technical support."
"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Email querying is not efficient throughout."
"It should reduce the amount of time needed for thorough scanning."
"They should come up with a mobile application so that it can be more flexible."
"The response to new threats is sometimes slow and can lead to data compromise."
"Avanan doesn't cover certain tool segments."
"There are some things that they can't remediate. The honest thing is nobody can right now because of the nature of how some of the secure email platforms work."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"From the pricing standpoint, I learned from my senior management team that Proofpoint Enterprise DLP is a little higher compared to other basic DLP tools."
"Proofpoint Enterprise DLP is currently very good. It could become more user-friendly for someone who is not from the DLP field and could also help someone from a finance domain by integrating it with other domains as well."
"I think Proofpoint Enterprise DLP could be improved by including templates."
"Proofpoint Enterprise DLP can be improved; the UI can always use work, but I don't have any real frustration points at the moment."
"The pricing for Proofpoint Enterprise DLP is a little bit on the higher end."
"Proofpoint Enterprise DLP is really good overall, but I feel it can improve by making the policy management more intuitive."
"It is not one hundred percent reliable, but I believe it is easy for saving time for the user regarding the accuracy and reliability of the AI output in Proofpoint Enterprise DLP."
"I rate Proofpoint Enterprise DLP a nine on a scale of one to ten because Microsoft Purview is truly a game changer."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The prices are slightly expensive."
"The solution is not that expensive."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"The product is not the cheapest in the market."
"Good pricing arrangement as an SaaS offering."
"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Construction Company
10%
Computer Software Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
17%
Outsourcing Company
8%
Insurance Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise26
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
Ask a question
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What needs improvement with Proofpoint Enterprise DLP?
Proofpoint Enterprise DLP is really good overall, but I feel it can improve by making the policy management more intu...
What is your primary use case for Proofpoint Enterprise DLP?
Based on what I learned in the seminar, Proofpoint Enterprise DLP can be most useful in preventing sensitive data fro...
What advice do you have for others considering Proofpoint Enterprise DLP?
Having used Proofpoint Enterprise DLP, my advice would be to spend time planning and tuning your policies before enfo...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
No data available
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Information Not Available
Find out what your peers are saying about Avanan vs. Proofpoint Enterprise DLP and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.