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Automic Automation vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Automic Automation boosts efficiency by automating workflows, reducing human interaction, cutting costs, and improving compliance and task alignment.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
Automic Automation has helped reduce workload failure rates by fifty percent.
System Administrator at a financial services firm with 1,001-5,000 employees
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
7.2
Automic Automation's support is knowledgeable but inconsistent; transition to Broadcom affected availability, despite positive user feedback on improvements.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
They react quickly when it is urgent.
System Administrator at a government with 10,001+ employees
They are highly knowledgeable in their product area and very easy to work with.
Sr Technical Services Engineer at a tech company with 10,001+ employees
If you put the tickets in for which you need help right away, they get back to you right away.
Technical Consultant at a energy/utilities company with 1,001-5,000 employees
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.2
Automic Automation excels in scalability, efficiently managing diverse workloads and environments, with high user satisfaction in performance and flexibility.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
We have small clients running a thousand tasks per day and big enterprises running one million or two million tasks per day.
Senior Consultant at Tricise
The solution effectively supports our existing user base and is equipped to scale further.
System Administrator at a financial services firm with 1,001-5,000 employees
It does not perform real-time scalability in our environment, but because of the way we have built it, it can scale well past any thresholds with no issues.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
7.9
Automic Automation provides reliable stability with minimal disruptions, high user ratings, and quick resolution of issues in well-tuned environments.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
The stability of the solution is excellent.
Senior Manufacturing Engineer at Performance Technologies
In a well-tuned environment, it runs very smoothly.
Sr Technical Services Engineer at a tech company with 10,001+ employees
So far, I have not encountered any issues related to instability such as lagging, crashing, or downtime.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Users seek improved reporting, stability, UI, compatibility, and documentation in Automic Automation, citing complexity and integration challenges.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
It does not work as well for activities that require real-time input/output, but it works very well for batch, ETL, or similar cases.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Pricing is a major issue for some clients due to changes in Broadcom's pricing model, causing some to seek alternative solutions.
Senior IT specialist at a tech services company with 51-200 employees
A feature that provides a dependency chart or tree diagram would be very helpful.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Automic Automation's pricing flexibility is praised, yet Broadcom's licensing model and rising costs prompt consideration of alternatives.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
Broadcom decided to change the way of licensing by moving to the number of jobs runs and then they say that clients have to pay three million because they run one million jobs per day.
Senior IT specialist at a tech services company with 51-200 employees
Due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions.
Senior Consultant at Tricise
The pricing has been increasing significantly over the years, raising operational costs instead of reducing them.
Oracle Utilities Admin at a energy/utilities company with 201-500 employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Automic Automation offers a user-friendly interface, cross-platform integration, robust scalability, and flexible workflow automation with real-time notifications.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
A standout feature is the comprehensive versioning, allowing easy rollback to previous states.
Senior Manufacturing Engineer at Performance Technologies
Designing workflows is made easier by the graphical user interface, simplifying complex tasks.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
It supports high availability by operating multiple servers concurrently, which means users do not experience outages or the need to log in again, even if some servers are updated.
System Administrator at a financial services firm with 1,001-5,000 employees
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Automic Automation
Ranking in Business Orchestration and Automation Technologies
9th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
Workload Automation (2nd)
Zapier
Ranking in Business Orchestration and Automation Technologies
16th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automic Automation is 0.3%, up from 0.0% compared to the previous year. The mindshare of Zapier is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Automic Automation0.3%
Zapier0.6%
Other99.1%
Business Orchestration and Automation Technologies
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Senior Consultant at Tricise
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
16%
Computer Software Company
10%
Insurance Company
8%
University
10%
Financial Services Firm
10%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise67
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
Automic Automation has some disadvantages; it is more simplified, and sometimes it can be complicated. The technical support by Automic, provided by Broadcom, is good with the same blocking support.
What is your primary use case for Automic Workload Automation?
I have been dealing with Automic Automation for probably around ten years. I have been both a partner with Automic, with Broadcom and with Autosys.
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Also Known As

Automic Dollar Universe
No data available
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Automic Automation vs. Zapier and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.