DevOps is the combination of people, process and technology to enable continuous delivery of value to end users. Organizations that iterate and deliver quickly are better able to experiment with ways to increase customer adoption and satisfaction while pivoting when necessary.
Waterfall models with their sequential approach to software development and big-bang software releases/deployments are passé. Software makers no longer have the luxury of long cycles of design-develop-integrate-test-deploy phases, due to their inherent pitfalls such as cost and schedule overruns, inconsistent quality, changing requirements, and scope creep.
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