Emplifi Platform vs Salesforce Marketing Cloud comparison

Emplifi and Salesforce are both solutions in the Social Media Management Solutions category. Emplifi is ranked #19, while Salesforce is ranked #2 with an average rating of 8.6. Emplifi holds a 1.3% mindshare in SMMS, compared to Salesforce’s 13.9% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Emplifi Platform

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24 Comparison Views

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,590 Views
144 Comparison Views

98% willing to recommend

Emplifi Platform

Salesforce Marketing Cloud

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Executive SummaryUpdated on Aug 14, 2025

Salesforce Marketing Cloud and Emplifi Platform are key players in the digital marketing space. Salesforce appears to have a competitive advantage in data analytics, while Emplifi is superior in customer engagement capabilities.

Features: Salesforce Marketing Cloud provides powerful data integration, comprehensive campaign tracking, and personalized marketing strategies. Emplifi Platform focuses on social media management, customer-centric features, and generating audience insights and excels in these areas.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud offers a flexible deployment model and responsive support for seamless system integration. Emplifi Platform emphasizes straightforward setup with accessible service options and facilitates ease of integration.

Pricing and ROI: Salesforce Marketing Cloud requires a higher initial investment but promises significant long-term ROI through its extensive tools. Emplifi Platform is more cost-effective and aims for quick returns, appealing to those seeking immediate impact.

To learn more, read our detailed HootSuite vs. Salesforce Marketing Cloud Report (Updated: August 2025).

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Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Emplifi Platform

Ranking in Social Media Management Solutions

19th

Average Rating

0.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (16th), Knowledge Management Software (9th)

Salesforce Marketing Cloud

Ranking in Social Media Management Solutions

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st)

Mindshare comparison

As of August 2025, in the Social Media Management Solutions category, the mindshare of Emplifi Platform is 1.3%, up from 0.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 13.9%, up from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social Media Management Solutions

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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865,295 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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Comparisons

ProProfs Knowledge Base vs Emplifi Platform

Compared 100% of the time

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Compared 13% of the time

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Compared 10% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

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Product Reports

Buyer's Guide

CRM Customer Engagement Centers

August 2025

Download Emplifi Platform product report

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Also Known As

Astute Agent, Astute Knowledge

ExactTarget

Overview

Emplifi Platform is a comprehensive solution engineered for brands with an emphasis on social media engagement and customer experiences. Its advanced tools optimize cross-platform strategies to elevate brand visibility and interaction.

Emplifi Platform delivers powerful tools designed to enhance the social media presence of its users. Tailored for businesses aiming to improve customer engagement and streamline social media management, it provides analytics for strategic insights. Brands can leverage its capabilities to connect with audiences seamlessly, using data-driven decisions to refine their approaches and achieve measurable outcomes.

What are the standout features of Emplifi Platform?

Social Media Marketing: Manage campaigns with ease across multiple channels.
Customer Experience: Tailor interactions for improved engagement and satisfaction.
Analytics and Insights: Access detailed reports for informed decision-making.
Content Publishing: Simplify scheduling and distribution of content.
Influencer Marketing: Identify and collaborate with influential voices.

What benefits and ROI should users expect from Emplifi Platform reviews?

Enhanced Engagement: Increase user interaction through dynamic content strategies.
Efficiency in Campaign Management: Optimize time and resources efficiently.
Measurable Results: Track progress and adjust strategies based on data insights.
Improved Customer Satisfaction: Foster positive relationships with personalized experiences.
Streamlined Workflow: Simplify operational processes.

Emplifi Platform has been effectively integrated in industries like retail and hospitality, providing tailored social media solutions to boost engagement and brand loyalty. Businesses report improved customer interactions and data-backed marketing strategies.

Emplifi

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Domino's, Land O'Lakes, McCormick & Co., B&G Foods, Bush Brothers & Company

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

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