Apica vs ServiceNow Cloud Observability comparison

Apica and ServiceNow are both solutions in the Application Performance Monitoring (APM) and Observability category. Apica is ranked #17 with an average rating of 7.7, while ServiceNow is ranked #41 with an average rating of 7.5. Apica holds a 0.3% mindshare in APM, compared to ServiceNow’s 0.4% mindshare. Additionally, 81% of Apica users are willing to recommend the solution, compared to 100% of ServiceNow users who would recommend it.

Apica

Read 11 Apica reviews

666 Views
257 Comparison Views

81% willing to recommend

ServiceNow Cloud Observability

Read 4 ServiceNow Cloud Observability reviews

765 Views
453 Comparison Views

100% willing to recommend

Apica

ServiceNow Cloud Observability

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Executive SummaryUpdated on Jul 24, 2024

Apica and ServiceNow Cloud Observability compete in the cloud observability space. ServiceNow Cloud Observability is noted for its feature-rich capabilities, outshining Apica which is favored for affordability and customer support.

Features: Apica provides comprehensive monitoring, effective alerting capabilities, and robust customer support. ServiceNow Cloud Observability offers advanced analytics, seamless integration with other ServiceNow services, and extensive features suited for complex environments.

Room for Improvement: Apica needs better dashboard customizations, enhanced report granularity, and more user-friendly customization. ServiceNow Cloud Observability should improve its alerting system, offer more out-of-the-box integrations, and refine existing features.

Ease of Deployment and Customer Service: Apica has a straightforward deployment process and responsive customer service. ServiceNow Cloud Observability requires more effort to deploy due to its extensive features but is supported by robust customer service aiding the deployment process.

Pricing and ROI: Apica is noted for cost-effectiveness and quick ROI. ServiceNow Cloud Observability has a higher initial cost but delivers significant ROI through its extensive capabilities. Users investing more with ServiceNow report a substantial long-term return.

To learn more, read our detailed Apica vs. ServiceNow Cloud Observability Report (Updated: June 2025).

Buyer's Guide

Apica vs. ServiceNow Cloud Observability

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apica

Ranking in Application Performance Monitoring (APM) and Observability

17th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Log Management (17th), IT Operations Analytics (5th), Observability Pipeline Software (2nd)

ServiceNow Cloud Observability

Ranking in Application Performance Monitoring (APM) and Observability

41st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Apica is 0.3%, up from 0.2% compared to the previous year. The mindshare of ServiceNow Cloud Observability is 0.4%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Application Performance Monitoring (APM) and Observability

Featured Reviews

Punith H K

Senior Systems Engineer at Infosys

Enables users to create scripts easily and provides excellent real-time monitoring features

It is easy to create scripts. We don't have to write any script. Ready-made options are available. We can select, drag, and drop the options, and the script is ready. The solution’s real-time monitoring features have had a huge impact on our service delivery. If we have an application and the script for it, we keep monitoring it. When the script goes red, it indicates that something is not working. So, we check and analyze the applications. We keep track of applications and monitor whether they are live or not. The tool is also useful for monitoring cloud services.

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VinayKumar16

Senior DeliveryManager at ITC Infotech

Provides ease of use in areas like analytics and reporting

The feature of the tool that is more impactful for cloud performance stems from the area revolving around analytics and reporting. It is an easy-to-use tool. There is something known as performance analytics within ServiceNow that offers complete analytics, which offers end-to-end analytics along with the KPI metrics with what we have in place and so on. With the aforementioned aspects of the tool, I think we should be able to create a dashboard according to the operations view called the operation dashboard view, specifically for C-level executives.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We see the benefit almost every day. It allows us to be alerted whenever there is a store that is not responding properly around the world. We do have a network operation center (NOC) who receives these alerts, immediately checking if everything is okay."

"I like the transcript download feature. And with UI scripting, it's helpful that Apica handles a lot of the backend work automatically. I don't have to tag everything manually, though I can tag elements later if needed. It's really good at recording the steps."

"One of the biggest advantages of moving to Apica is the ability get to a hybrid model with the architecture in the cloud and our agents on-prem. We also have access to Apica's cloud agent across the globe. That has changed the way that we have our load testing setup at this point. Previously, it was always internal. Now, with this change in the way it is implemented for load testing, we can test anywhere across the globe and from the list of agents available within Apica's cloud. If I don't have an agent available in a second location, it just takes an email to their customer support, then it is spun up within 24 hours. That flexibility has changed the way that we perceive our load tests, not just in the US, but globally."

"What I like the most is that Apica can simulate different browsers and different versions of desktop or mobile browsers."

"Anyone can understand the solution easily because it doesn't require a specific scripted language."

"It helps with releases because we monitor them in staging. We can tell if something is critically wrong before it gets into production, e.g., if it was load related or function related and also what was different in the dev stage. It then alerts us straightaway inside of our production monitors once it has been released. Therefore, it has improved how we run our systems since we monitor multiple environments."

"From our standpoint, there are a number of valuable features. The WebHooks are obviously really great. The alert framework is really good and then the reporting and visualizations that you get from the dashboards is good. Those three areas are primarily what my team's focused on in terms of usage from day to day."

"As always, within the IT industry, everybody's always looking to upgrade and update everything else like that. Apica has been one of those things but it's really hard to replace because it offers us the unique capability to see what the customer is seeing. A lot of other ones can do Selenium script and things like that, but there's a lot in Apica that we use right now. We utilize a lot of the scenario options in Apica right now, and there's a lot of other ones that do parts of it, but it doesn't do everything that Apica does."

More Apica pros

"The ability to create a stream based on different parameters, operation name, service name, URL, tags, and URI part, is one valuable feature."

"To a certain extent, it is possible to save on the costs of the product."

"The solution Lightstep/ServiceNow has a couple of pretty advanced functionalities to help us investigate a deviation and help the development teams have better observability in the environment using distributed and complex services."

"The UI is very intuitive."

Cons

"The tool does not provide automatic correlation features."

"The customer service and support were a little slow to respond. The browser sometimes checks alerts on unknown issues like latency from Apica's side."

"The initial screen on their dashboard could have a bit more data, but this is a small thing. It could have more data, so we do not need to drill down to a screen behind that initial information. I would like them to get a little better on the user interfaces that we need to go into."

"Learning the tool has always been a little difficult from a scripting perspective because the framework is proprietary and unique. Once we became used to what it does and how to perform it, then it became easier for my team and me. I would like to see some of the testing steps be part of a more well-known language, like Java or Python. That would be a big improvement."

"If you are adding any input file, the tool fails to capture the path."

"It is difficult to create a script using ZebraTester."

"There are some components of the user interface that are not up to date. Just to give you an idea, today we have web applications that are called single-page applications that are much faster than the old style of web application. If we can move faster into the flow of the graphic user interface, and in a more effective way, it will save us a lot of time."

"When it comes to the way the internal agent is installed, because you can install an application on a server, I would love to see the application Docker-ized. If you could install internal agents using Docker or using containers, it would be easier for us to manage them and spin up internal agents."

More Apica cons

"The dashboard and graphics must be improved."

"The design of this solution is not very intuitive and probably could come with more friendly tips for beginners."

"The support team could be better. Because of the different versions of different tactics of integrating reactive code base, the documentation is not very clear if someone has to be onboard. I would rate the documentation of Lightstep a five out of ten. It could need improvement."

"In terms of licensing, users would want the product to offer them the ability to tailor the tasks offered in the solution to suit their needs."

Pricing and Cost Advice

"I am sure that Apica's price will be lower than LoadRunner."

"License management is another area that Apica could do better. We have already had these conversations with our account teams. This is something that they are looking at largely improving in upcoming releases. I believe that this is already on their roadmap."

"The product is less expensive compared to LoadRunner."

"I know Apica is an expensive solution, but it is worth the money for the service it provides."

"The tool is completely free and open source. I've been using it for about two and a half years and installed it on both my personal and client machines without needing a license. All features are available for use without any hidden fees."

"The solution's pricing is not cheap, but it is in the midrange."

"Another main difference between Apica and the other products was the cost. We really thought that the balance in Apica between the features and costs was the best among all the products on which we did a PoC."

"The pricing is fair. It is neither too cheap nor too expensive."

More Apica pricing and cost advice

"The product is expensive. I rate the tool's pricing model an eight out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

31%

Computer Software Company

10%

Media Company

Insurance Company

Financial Services Firm

21%

Computer Software Company

13%

Manufacturing Company

12%

Retailer

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Apica Synthetic?

The GUI is powerful and doesn't require scripting or regular expressions. It has a vast finder for correlation, which is easier than other tools like JMeter and LoadRunner. It's also easy to integr...

See all answers

What is your experience regarding pricing and costs for Apica Synthetic?

I know Apica is an expensive solution, but it is worth the money for the service it provides.

See all answers

What needs improvement with Apica Synthetic?

Apica cannot perform endurance or scale-up tests independently. It requires other tools like ALM. When editing scripts, only one can be accessed at a time, risking changes affecting other folders. ...

See all answers

What do you like most about LightStep?

The UI is very intuitive.

See all answers

What needs improvement with LightStep?

There are a lot of workflows and connectors. In terms of licensing, users would want the product to offer them the ability to tailor the tasks offered in the solution to suit their needs.

See all answers

What is your primary use case for LightStep?

I use the solution in my company since it has multiple tenants available. Basically, what happens in business is that you have a hybrid setup model, and for that, you extensively use a cloud platfo...

See all answers

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Product Reports

Buyer's Guide

Apica

June 2025

Download Apica product report

Buyer's Guide

ServiceNow Cloud Observability

May 2025

Download ServiceNow Cloud Observability product report

Also Known As

Apica LoadTest, Apica Synthetic

LightStep

Overview

Apica offers a unified platform to remove complexity and cost associated with data management. You collect, control, store, and observe your data and can quickly identify and resolve performance issues before they impact the end-user. Apica Ascent swiftly analyzes telemetry data in real-time, enabling prompt issue resolution, while automated root cause analysis, powered by machine learning, streamlines troubleshooting in complex distributed systems. The platform simplifies data collection by automating and managing agents through the platform’s Fleet product. Its Flow product simplifies and optimizes pipeline control with AI and ML to help you easily understand complex workflows. Its Store component allows you to never run out of storage space while you index and store machine data centrally on one platform and reduce costs, and remediate faster. Observe offers modern observability data management, helping you with MELT data, effortless dashboarding, and seamless integration of synthetic and real data.

Experience the Apica Ascent Platform

Apica

ServiceNow Cloud Observability is a comprehensive platform designed to enhance visibility, control, and performance monitoring of your IT infrastructure and applications. It seamlessly integrates log management, trace management, metrics monitoring, and infrastructure monitoring in real-time, leveraging AI and machine learning for automated tasks and actionable insights. With benefits including improved visibility, faster incident resolution, enhanced application performance, simplified IT operations, and reduced costs, this cloud-native solution is ideal for businesses of all sizes with complex IT infrastructures. It integrates seamlessly with ServiceNow IT Operations Management (ITOM), supports OpenTelemetry standards, and provides AI-powered insights along with pre-built dashboards and reports.

ServiceNow

Sample Customers

HBO, JPMC, Morgan Stanley, Xander, EA Sports, Volvo

InVision, Twilio, Lyft, Yext, DigitalOcean,

Buyer's Guide

Apica vs. ServiceNow Cloud Observability

June 2025

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