Apica vs ServiceNow Cloud Observability comparison

Apica and ServiceNow are both solutions in the Application Performance Monitoring (APM) and Observability category. Apica is ranked #16 with an average rating of 7.7, while ServiceNow is ranked #46 with an average rating of 7.3. Apica holds a 0.5% mindshare in APM, compared to ServiceNow’s 0.5% mindshare. Additionally, 81% of Apica users are willing to recommend the solution, compared to 100% of ServiceNow users who would recommend it.

Apica

Read 11 Apica reviews

1,227 Views
834 Comparison Views

81% willing to recommend

ServiceNow Cloud Observability

Read 4 ServiceNow Cloud Observability reviews

837 Views
804 Comparison Views

100% willing to recommend

Apica

ServiceNow Cloud Observability

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Executive SummaryUpdated on Jul 24, 2024

Apica and ServiceNow Cloud Observability compete in the cloud observability space. ServiceNow Cloud Observability is noted for its feature-rich capabilities, outshining Apica which is favored for affordability and customer support.

Features: Apica provides comprehensive monitoring, effective alerting capabilities, and robust customer support. ServiceNow Cloud Observability offers advanced analytics, seamless integration with other ServiceNow services, and extensive features suited for complex environments.

Room for Improvement: Apica needs better dashboard customizations, enhanced report granularity, and more user-friendly customization. ServiceNow Cloud Observability should improve its alerting system, offer more out-of-the-box integrations, and refine existing features.

Ease of Deployment and Customer Service: Apica has a straightforward deployment process and responsive customer service. ServiceNow Cloud Observability requires more effort to deploy due to its extensive features but is supported by robust customer service aiding the deployment process.

Pricing and ROI: Apica is noted for cost-effectiveness and quick ROI. ServiceNow Cloud Observability has a higher initial cost but delivers significant ROI through its extensive capabilities. Users investing more with ServiceNow report a substantial long-term return.

To learn more, read our detailed Apica vs. ServiceNow Cloud Observability Report (Updated: September 2025).

Buyer's Guide

Apica vs. ServiceNow Cloud Observability

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apica

Ranking in Application Performance Monitoring (APM) and Observability

16th

Average Rating

8.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Log Management (18th), IT Operations Analytics (6th), Observability Pipeline Software (2nd)

ServiceNow Cloud Observability

Ranking in Application Performance Monitoring (APM) and Observability

46th

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Apica is 0.5%, up from 0.3% compared to the previous year. The mindshare of ServiceNow Cloud Observability is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Application Performance Monitoring (APM) and Observability Market Share Distribution
Product	Market Share (%)
Apica	0.5%
ServiceNow Cloud Observability	0.5%
Other	99.0%

Application Performance Monitoring (APM) and Observability

Featured Reviews

Punith H K

Senior Systems Engineer at Infosys

Enables users to create scripts easily and provides excellent real-time monitoring features

It is easy to create scripts. We don't have to write any script. Ready-made options are available. We can select, drag, and drop the options, and the script is ready. The solution’s real-time monitoring features have had a huge impact on our service delivery. If we have an application and the script for it, we keep monitoring it. When the script goes red, it indicates that something is not working. So, we check and analyze the applications. We keep track of applications and monitor whether they are live or not. The tool is also useful for monitoring cloud services.

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VinayKumar16

Senior DeliveryManager at ITC Infotech

Provides ease of use in areas like analytics and reporting

The feature of the tool that is more impactful for cloud performance stems from the area revolving around analytics and reporting. It is an easy-to-use tool. There is something known as performance analytics within ServiceNow that offers complete analytics, which offers end-to-end analytics along with the KPI metrics with what we have in place and so on. With the aforementioned aspects of the tool, I think we should be able to create a dashboard according to the operations view called the operation dashboard view, specifically for C-level executives.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We see the benefit almost every day. It allows us to be alerted whenever there is a store that is not responding properly around the world. We do have a network operation center (NOC) who receives these alerts, immediately checking if everything is okay."

"As always, within the IT industry, everybody's always looking to upgrade and update everything else like that. Apica has been one of those things but it's really hard to replace because it offers us the unique capability to see what the customer is seeing. A lot of other ones can do Selenium script and things like that, but there's a lot in Apica that we use right now. We utilize a lot of the scenario options in Apica right now, and there's a lot of other ones that do parts of it, but it doesn't do everything that Apica does."

"You can tell from the operational space of people who are using and consuming this data that they are more integrated. It is not dependent on one team anymore. It saves a lot of time by capturing and pinpointing the exact problem that is happening quickly. We have moved from getting escalations manually to getting escalations synthetically."

"Apica allows me to record APIs easily and enhances scripts through options like auto-correlation, enabling me to access dynamic fields."

"There are several features that are really good. The first one is the flexibility and the advanced configuration that Apica offers when it comes to configuring synthetic checks. It provides the ability to customize how the check should be performed and it is very flexible in the number of synthetic locations that it can use. It allows us to run scripts from different locations all over the world, and they have a really good number of these locations."

"Our application SREs do script checks in such a way that closely mimic our customers' actions using the platform. Because there are so many different ways and options to be able to configure checks to closely mirror your applications' capabilities, it provides a lot of optionality for teams to create the right type of check that can notify when there are any issues. At the end of the day, we want our monitoring tools to be able to catch any outage before our customers do. This is where Apica Synthetic does a great job."

"The solution’s real-time monitoring features have had a huge impact on our service delivery."

"From our standpoint, there are a number of valuable features. The WebHooks are obviously really great. The alert framework is really good and then the reporting and visualizations that you get from the dashboards is good. Those three areas are primarily what my team's focused on in terms of usage from day to day."

More Apica pros

"The UI is very intuitive."

"The ability to create a stream based on different parameters, operation name, service name, URL, tags, and URI part, is one valuable feature."

"To a certain extent, it is possible to save on the costs of the product."

"The solution Lightstep/ServiceNow has a couple of pretty advanced functionalities to help us investigate a deviation and help the development teams have better observability in the environment using distributed and complex services."

Cons

"Apica cannot perform endurance or scale-up tests independently."

"There are some components of the user interface that are not up to date. Just to give you an idea, today we have web applications that are called single-page applications that are much faster than the old style of web application. If we can move faster into the flow of the graphic user interface, and in a more effective way, it will save us a lot of time."

"When it comes to the way the internal agent is installed, because you can install an application on a server, I would love to see the application Docker-ized. If you could install internal agents using Docker or using containers, it would be easier for us to manage them and spin up internal agents."

"It is difficult to create a script using ZebraTester."

"The customer service and support were a little slow to respond. The browser sometimes checks alerts on unknown issues like latency from Apica's side."

"If you are adding any input file, the tool fails to capture the path."

"Alerting needs improvement. It's a little noisy. It needs some better options. Currently, they have an issue, when you set up a synthetic monitor, you can set up where it's monitoring from, a data center that Apica owns."

"Apica should add more features and integrations with different tools and certain ticketing systems, like ServiceNow."

More Apica cons

"The dashboard and graphics must be improved."

"The support team could be better. Because of the different versions of different tactics of integrating reactive code base, the documentation is not very clear if someone has to be onboard. I would rate the documentation of Lightstep a five out of ten. It could need improvement."

"The design of this solution is not very intuitive and probably could come with more friendly tips for beginners."

"In terms of licensing, users would want the product to offer them the ability to tailor the tasks offered in the solution to suit their needs."

Pricing and Cost Advice

"License management is another area that Apica could do better. We have already had these conversations with our account teams. This is something that they are looking at largely improving in upcoming releases. I believe that this is already on their roadmap."

"The solution's pricing is not cheap, but it is in the midrange."

"The pricing is fair. It is neither too cheap nor too expensive."

"I am sure that Apica's price will be lower than LoadRunner."

"The tool is completely free and open source. I've been using it for about two and a half years and installed it on both my personal and client machines without needing a license. All features are available for use without any hidden fees."

"The pricing and licensing are very reasonable. At the end of the day, you are using their technology/software and getting X amount of checks for a very decent value. As for discounts, they try to meet your budgets as much as they can. For example, if you need 100 checks and you have X amount of budget for it, then they will try and get down to that price. Costing-wise, it is a reasonably cost product. They will always try and come down to your price if you need them to come down to it by knocking off certain areas."

"Apica is pretty cost-effective if you buy both solutions together: Synthetic and LoadTest. If you are going for one solution, the cost is on par with any tool in the market."

"I know Apica is an expensive solution, but it is worth the money for the service it provides."

More Apica pricing and cost advice

"The product is expensive. I rate the tool's pricing model an eight out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

24%

Media Company

11%

Comms Service Provider

Insurance Company

Financial Services Firm

18%

Computer Software Company

15%

Manufacturing Company

13%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	2
Large Enterprise	17

No data available

Questions from the Community

What do you like most about Apica Synthetic?

The GUI is powerful and doesn't require scripting or regular expressions. It has a vast finder for correlation, which is easier than other tools like JMeter and LoadRunner. It's also easy to integr...

See all answers

What is your experience regarding pricing and costs for Apica Synthetic?

I know Apica is an expensive solution, but it is worth the money for the service it provides.

See all answers

What needs improvement with Apica Synthetic?

Apica cannot perform endurance or scale-up tests independently. It requires other tools like ALM. When editing scripts, only one can be accessed at a time, risking changes affecting other folders. ...

See all answers

What do you like most about LightStep?

The UI is very intuitive.

See all answers

What needs improvement with LightStep?

There are a lot of workflows and connectors. In terms of licensing, users would want the product to offer them the ability to tailor the tasks offered in the solution to suit their needs.

See all answers

What is your primary use case for LightStep?

I use the solution in my company since it has multiple tenants available. Basically, what happens in business is that you have a hybrid setup model, and for that, you extensively use a cloud platfo...

See all answers

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Product Reports

Buyer's Guide

Apica

October 2025

Download Apica product report

Buyer's Guide

ServiceNow Cloud Observability

October 2025

Download ServiceNow Cloud Observability product report

Also Known As

Apica LoadTest, Apica Synthetic

LightStep

Overview

Apica leads in observability cost optimization, empowering IT teams to manage telemetry data economics efficiently. It supports various data types, reducing costs by 40% with flexible deployment options and eliminating tool sprawl through modular solutions.

Apica Ascent optimizes observability costs across metrics, logs, traces, and events and provides adaptability beyond proprietary formats. Its patented InstaStore™ technology ensures maximum storage efficiency and advanced root cause analysis. Organizations leverage Apica for comprehensive control over observability investments, reducing runaway costs. With solutions for mitigating high-cardinality data challenges, Apica supports any data lake preference and offers cloud or on-premises deployments. Its modular solutions eliminate unnecessary tool redundancies, enhancing economic efficiency in telemetry data management.

What features define Apica's capabilities?

Global Presence: Extensive points of presence worldwide
Advanced Alerting: Accurate system notifications
Robust Scripting: Supports multiple protocols easily
Flexible Integration: Effortless system connections
Environment Simulation: Adapts various test scenarios globally

Which benefits should users expect from Apica?

Cost Efficiency: Reduces observability costs by 40%
Data Flexibility: Supports any data source
Modular Approach: Eliminates tool redundancies
Advanced Analysis: Enhanced root cause capabilities
Deployment Variety: Cloud and on-premises options available

Apica addresses industry needs in monitoring and testing applications, enhancing user experience across sectors. It is instrumental in synthetic checks, load testing, API monitoring, and validating functionalities for stability in gaming, finance, eCommerce, and banking platforms. Apica's versatility supports both on-premises and cloud environments, ensuring accurate insights into service availability and network performance.

Apica

ServiceNow Cloud Observability is a comprehensive platform designed to enhance visibility, control, and performance monitoring of your IT infrastructure and applications. It seamlessly integrates log management, trace management, metrics monitoring, and infrastructure monitoring in real-time, leveraging AI and machine learning for automated tasks and actionable insights. With benefits including improved visibility, faster incident resolution, enhanced application performance, simplified IT operations, and reduced costs, this cloud-native solution is ideal for businesses of all sizes with complex IT infrastructures. It integrates seamlessly with ServiceNow IT Operations Management (ITOM), supports OpenTelemetry standards, and provides AI-powered insights along with pre-built dashboards and reports.

ServiceNow

Sample Customers

HBO, JPMC, Morgan Stanley, Xander, EA Sports, Volvo

InVision, Twilio, Lyft, Yext, DigitalOcean,

Buyer's Guide

Apica vs. ServiceNow Cloud Observability

September 2025

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