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Amplitude vs Heap vs Mixpanel comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of July 2025, in the Web Analytics category, the mindshare of Amplitude is 16.3%, up from 12.3% compared to the previous year. The mindshare of Heap is 6.1%, down from 6.3% compared to the previous year. The mindshare of Mixpanel is 5.5%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Suraj Chandak - PeerSpot reviewer
Used for reporting and monitoring purposes and to check the business KPIs
We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution. I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively. Overall, I rate the solution a nine out of ten.
Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Insurance Company
7%
Performing Arts
6%
Computer Software Company
18%
Insurance Company
15%
Financial Services Firm
11%
Real Estate/Law Firm
11%
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
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Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
The free features in Amplitude Analytics need enhancement. The limitations, such as not being able to use the splitti...
What is your primary use case for Amplitude?
I have been working with Amplitude Analytics for around one year, mainly using it alongside GMP products like Google ...
What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly ...
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals...
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills ...
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Comparisons

 

Also Known As

ClearBrain
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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Zendesk, Marketo, Ernst & Young, Salesforce
DocuSign, Uber, Rakuten Viber, Twitter, Skyscanner, Lemonade, Expedia, ZipRecruiter. Meet our customers: https://mixpanel.com/customers
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: June 2025.
862,077 professionals have used our research since 2012.