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Amplitude vs Azul Zulu comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in AI Customer Experience Personalization
9th
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (12th)
Azul Zulu
Ranking in AI Customer Experience Personalization
24th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
2
Ranking in other categories
Application Infrastructure (11th), AI Content Creation (11th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Amplitude is 1.0%. The mindshare of Azul Zulu is 1.0%, down from 16.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amplitude1.0%
Azul Zulu1.0%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
"We've had no issues with stability."
 

Cons

"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"The free features in Amplitude Analytics need enhancement."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"Amplitude could be improved by being cheaper."
"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
12%
Insurance Company
8%
Manufacturing Company
8%
Outsourcing Company
8%
Financial Services Firm
29%
Construction Company
13%
Manufacturing Company
11%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
No data available
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
What needs improvement with Azul Zulu?
Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints. The other core J...
What is your primary use case for Azul Zulu?
Azul Zulu serves as our primary Java runtime, providing a stable, 100% open-source, and certified solution for our production microservices. We utilize it to ensure cross-platform compatibility acr...
What advice do you have for others considering Azul Zulu?
My advice for others looking into using Azul Zulu is to perform a pilot migration with one non-critical application first. You will likely find that it is truly a drop-in replacement, which will gi...
 

Comparisons

 

Also Known As

ClearBrain
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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Find out what your peers are saying about Amplitude vs. Azul Zulu and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.