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Amplitude vs Azul Zulu comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in AI Customer Experience Personalization
9th
Average Rating
8.6
Reviews Sentiment
5.5
Number of Reviews
12
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (9th)
Azul Zulu
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Application Infrastructure (10th), AI Content Creation (12th)
 

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Amplitude is 1.2%. The mindshare of Azul Zulu is 0.8%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amplitude1.2%
Azul Zulu0.8%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"Thanks to the Amplitude dashboard, we could access all the proper data, and regardless of which team or which part, all teams' decision-making became based on the data extracted by Amplitude, which contributed to a positive data-driven cultural movement."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"We've had no issues with stability."
"I joined this project which had already been underway for approximately six months, and in two months, I refactored the whole project and wrote it, and it is functional."
"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
 

Cons

"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"There was a little bit of a problem with pricing since the price of Amplitude was really expensive, and although its features and functionality are powerful, making it worth it, it could be a huge obstacle for startups or those not making lots of money."
"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
"I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
11%
Computer Software Company
10%
Comms Service Provider
10%
Outsourcing Company
8%
Financial Services Firm
27%
Construction Company
13%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Large Enterprise9
No data available
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
What needs improvement with Azul Zulu?
I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction. I have two projects that I am working on in parallel, one using Angular ...
What is your primary use case for Azul Zulu?
My main use case for Azul Zulu in the current project is developing the archiving and unarchiving system. I use Azul Zulu on the back end when I created a REST API, which I use together with Java S...
What advice do you have for others considering Azul Zulu?
My advice to others who are thinking about using Azul Zulu is to try to explore as much as possible what it offers, getting away from the conventional paradigm. I would rate this review as a nine o...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Find out what your peers are saying about Amplitude vs. Azul Zulu and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.