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Amplitude vs Azul Zing comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in AI Customer Experience Personalization
9th
Average Rating
8.6
Reviews Sentiment
5.5
Number of Reviews
12
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (9th)
Azul Zing
Ranking in AI Customer Experience Personalization
24th
Average Rating
9.6
Reviews Sentiment
5.9
Number of Reviews
10
Ranking in other categories
Application Infrastructure (12th)
 

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Amplitude is 1.2%. The mindshare of Azul Zing is 0.9%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amplitude1.2%
Azul Zing0.9%
Other97.9%
AI Customer Experience Personalization
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
Mohakhan Khan - PeerSpot reviewer
Software Technical Expert at a tech vendor with 10,001+ employees
Real-time charging has stayed consistent and cuts GC incidents while reducing cloud costs
The best features Azul Zing offers include no stop-the-world during the full GC. No stop-the-world pauses during full GC, and we hit higher TPS with fewer JVMs -- a real win for maintenance and cost. As an online charging system, we can't afford crashes or latency spikes. Before Zing, JVMs would hang and drop from the grid on missed heartbeats. GC tuning is also out-of-the-box -- no more time consuming manual tuning like with Oracle/OpenJDK with no significant outcome.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Thanks to the Amplitude dashboard, we could access all the proper data, and regardless of which team or which part, all teams' decision-making became based on the data extracted by Amplitude, which contributed to a positive data-driven cultural movement."
"Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"With Zing, we've now been able to re-allocate those tuning resources to general product development."
"The non-stop garbage collector (C4 - Continuously Concurrent Compacting Collector) is the most valuable feature."
"Zing has completely solved the garbage collection problem for us."
"With minimal effort, Zing has helped us improve our latency performance drastically."
"After using Azul Zing, it is almost a zero-incident situation because of the GCs."
"No other JVM on the market even comes close to competing with the Azul Zing."
"Performance of the JVM, especially the C4 Pauseless Garbage Collection, for continuous application execution is the most valuable feature."
 

Cons

"There was a little bit of a problem with pricing since the price of Amplitude was really expensive, and although its features and functionality are powerful, making it worth it, it could be a huge obstacle for startups or those not making lots of money."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"Setting up reports in Amplitude was challenging for me as a newer user."
"Amplitude could be improved by being cheaper."
"We have encounter stability issues and that has been a source of frustration at times."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"It is extremely expensive."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"The licensing over non-production environments considerably affects the cost of our solution as a software vendor."
"The profiling tools included with Zing lag behind those available for Oracle's Java implementation."
"However, like every other great product, there is always something that can be improved."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
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Top Industries

By visitors reading reviews
Construction Company
11%
Computer Software Company
10%
Comms Service Provider
10%
Outsourcing Company
8%
Financial Services Firm
22%
Manufacturing Company
12%
Construction Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Large Enterprise9
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
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Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Priceline, RBS, Credit Suisse, ING, Creditex, Nielsen, Workday, Saks Fifth Avenue, Entergy, Quotix, Puma and many more.  Visit azul.com for more.
Find out what your peers are saying about Amplitude vs. Azul Zing and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.