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Amplitude vs Azul Zing comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in AI Customer Experience Personalization
9th
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (12th)
Azul Zing
Ranking in AI Customer Experience Personalization
34th
Average Rating
9.6
Reviews Sentiment
8.2
Number of Reviews
9
Ranking in other categories
Application Infrastructure (16th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Amplitude is 1.0%. The mindshare of Azul Zing is 0.9%, down from 16.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amplitude1.0%
Azul Zing0.9%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
it_user500349 - PeerSpot reviewer
CTO at a financial services firm with 51-200 employees
It has helped us improve our latency performance drastically
As a large scale high performance trading platform serving the high frequency trading community, latency has always been critical for our clients. Before using Azul Zing JVM, we would have had to spend a lot of effort tuning our JVM GC and profiling our application to minimize latency, which is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"We can create charts and bar charts for visualization purposes and check real-time data with the solution."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
"Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"Performance of the JVM, especially the C4 Pauseless Garbage Collection, for continuous application execution is the most valuable feature."
"The non-stop garbage collector (C4 - Continuously Concurrent Compacting Collector) is the most valuable feature."
"With Zing, we've now been able to re-allocate those tuning resources to general product development."
"No other JVM on the market even comes close to competing with the Azul Zing."
"Zing has completely solved the garbage collection problem for us."
"GC Pause times are maintained in low milliseconds, which is beneficial for applications with high volume, high memory allocation rate, and a high memory footprint, and it also increases throughput by approximately 20-25% as compared to Oracle Java Development Kit based on some tests that I have done with real applications."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"With minimal effort, Zing has helped us improve our latency performance drastically."
 

Cons

"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"We have seen tagging issues with Amplitude in rare scenarios, which can be improved."
"Amplitude could be improved by being cheaper."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"It is extremely expensive."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"However, like every other great product, there is always something that can be improved."
"The licensing over non-production environments considerably affects the cost of our solution as a software vendor."
"The profiling tools included with Zing lag behind those available for Oracle's Java implementation."
"We have encounter stability issues and that has been a source of frustration at times."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
12%
Insurance Company
8%
Manufacturing Company
8%
Outsourcing Company
8%
Financial Services Firm
24%
Manufacturing Company
14%
Construction Company
12%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise2
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
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Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Priceline, RBS, Credit Suisse, ING, Creditex, Nielsen, Workday, Saks Fifth Avenue, Entergy, Quotix, Puma and many more.  Visit azul.com for more.
Find out what your peers are saying about Amplitude vs. Azul Zing and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.