Amazon Personalize is a machine learning service that makes it easy for developers to create individualized recommendations for customers using their applications.
Lifecycle marketers use OfferFit to radically accelerate experimentation. You set the options for different messaging, creative, incentive, channel, and timing. OfferFit automatically discovers the best-performing combination for every customer. You have rich first-party data on your existing, identified customers. With OfferFit, you can capture its full value.
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