Amazon FSx vs Hitachi Content Platform comparison

Amazon Web Services (AWS) and Hitachi Vantara are both solutions in the File and Object Storage category. Amazon Web Services (AWS) is ranked #16 with an average rating of 8.3, while Hitachi Vantara is ranked #17 with an average rating of 8.0. Amazon Web Services (AWS) holds a 0.9% mindshare in FaOS, compared to Hitachi Vantara’s 1.6% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 88% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and Amazon FSx are competing products in data storage solutions. Amazon FSx has the upper hand with its advanced cloud-native features and scalability, making it ideal for modern cloud-heavy environments.

Features: Hitachi Content Platform offers granular controls in data management, comprehensive compliance features, and robust archiving capabilities. Amazon FSx provides high-performance integration with AWS services, varied file system options, and superior scalability suited for cloud environments.

Ease of Deployment and Customer Service: Deploying Hitachi Content Platform is straightforward for traditional enterprises, with reliable customer support. Amazon FSx leverages AWS infrastructure for rapid deployment and scalability, supported by AWS's extensive documentation and 24/7 global support.

Pricing and ROI: Hitachi Content Platform provides a predictable setup cost, focusing on long-term ROI through efficient data lifecycle management. Amazon FSx might involve higher initial cloud infrastructure costs but delivers significant ROI via operational efficiency in cloud workloads.

To learn more, read our detailed Amazon FSx vs. Hitachi Content Platform Report (Updated: July 2025).

Buyer's Guide

Amazon FSx vs. Hitachi Content Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of September 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Amazon FSx is 0.9%, up from 0.1% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.7%
Amazon FSx	0.9%
Hitachi Content Platform	1.6%
Other	91.8%

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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MuhammadAzhar Khan

Senior DevOps Engineer at Alibaba Group

Shared storage capabilities provide enterprise value with good reliability

Amazon FSx is more costly compared to other storage solutions like EBS or EFS. The auto-scaling feature should be improved, as it currently includes downtime. I need to manually increase the storage, which is not ideal. Integrating FSx with Windows Server is challenging; it's a long process involving Active Directory (AD) setup and synchronization.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"The initial setup is pretty easy and simple."

"The main feature I have found to be product replication."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."

"We can capacity plan at a greater level than we used to."

"It has also helped to simplify storage for us in the way that it's easy to manage. Their automatic monitoring really helps when things break or are about to break. They see a problem coming and alert us even before our own system does."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

More Pure Storage FlashBlade pros

"FSx operates as an independent service, not tied to any server, which eliminates dependencies between applications for storage."

"I rate the stability of Amazon FSx ten out of ten."

"On a scale of one to ten, I would rate Amazon FSx a ten."

"We used it for disaster recovery perspective behind a number of resources, like batch services and RDS."

"The shared storage capability is highly valuable."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"We are using Content Platform for data migration, and it integrates with our HNS platform. This is good because we can integrate it with our existing HNS and SAP solutions. The GUI is also user-friendly. It doesn't take much time to do anything. If we know the architecture and the steps, we can do what we need with a few clicks."

"The platform helps in efficient data management with the ease of server provisioning."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Hitachi is a big company, so it's a very strong product."

Cons

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"Pure Storage FlashBlade should improve on more cloud integration."

"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."

"In terms of technical support, the experience has been mixed. The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"It would be nice if you could store file-based in the same box with the same technology."

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"The feature that we're waiting on is better integration with the cell services."

More Pure Storage FlashBlade cons

"I've been facing a challenge when doing a failover from FSx side. AWS console does not refresh within a half hour."

"Amazon FSx is more costly compared to other storage solutions like EBS or EFS."

"From my experience, there are areas in Amazon FSx where more performance is needed, as they will be looking for higher IOPS."

"A direct FTP feature would be beneficial instead of relying on transmission services."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms. An engineer can come in and replace that specific disk. If also we could do that on Hitachi Content Platform, it would be great for us."

"What is lacking in this solution is a simple process to migrate from existing systems."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"There is room for improvement in the capacity for integration with other platforms."

"The only thing is that it should be more cost effective."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"The solution could use more integration with clouds."

Pricing and Cost Advice

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"The pricing for FlashBlade is between cheap and moderate."

"I understand that it is competitively priced compared to other brands."

"Our licensing is renewed annually."

"Licensing fees are paid yearly."

"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The product is very expensive."

More Pure Storage FlashBlade pricing and cost advice

"The lowest price I have paid is $370 or $380 per month, while the highest can exceed $3,000 per month."

"The price of the Hitachi Content Platform is very high."

"The product’s cost is average."

"Overall, it's costly."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Pricing is comparable to other solutions in the market."

"The pricing could be better."

"Hitachi is more expensive than StorageGRID."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

Government

Manufacturing Company

15%

Financial Services Firm

13%

Computer Software Company

10%

Retailer

Computer Software Company

24%

Financial Services Firm

21%

Government

13%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

No data available

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

See all answers

What needs improvement with Amazon FSx?

From my experience, there are areas in Amazon FSx where more performance is needed, as they will be looking for highe...

See all answers

What is your primary use case for Amazon FSx?

Our customers mainly use Amazon FSx for high-performance computing. Our customers are mainly in the Life Science and ...

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What advice do you have for others considering Amazon FSx?

There is an ongoing project where my customers are exploring the FSx solution, but not yet for AI-driven projects; th...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

See all answers

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

VAST Data vs Pure Storage FlashBlade

Compared 8% of the time

More Pure Storage FlashBlade Competitors

NetApp Cloud Volumes ONTAP vs Amazon FSx

Compared 23% of the time

Azure NetApp Files vs Amazon FSx

Compared 13% of the time

Amazon EBS (Elastic Block Store) vs Amazon FSx

Compared 12% of the time

Dell PowerScale (Isilon) vs Amazon FSx

Compared 10% of the time

VAST Data vs Amazon FSx

Compared 6% of the time

More Amazon FSx Competitors

MinIO vs Hitachi Content Platform

Compared 27% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 23% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 17% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 16% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 9% of the time

More Hitachi Content Platform Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Cloud Storage

August 2025

Download Amazon FSx product report

Buyer's Guide

Hitachi Content Platform

September 2025

Download Hitachi Content Platform product report

Also Known As

No data available

Amazon FSx for Windows File Server, Amazon FSx for Lustre

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Amazon FSx makes it easy and cost effective to launch and run popular file systems. With Amazon FSx, you can leverage the rich feature sets and fast performance of widely-used open source and commercially-licensed file systems, while avoiding time-consuming administrative tasks like hardware provisioning, software configuration, patching, and backups. It provides cost-efficient capacity and high levels of reliability, and it integrates with other AWS services so that you can manage and use the file systems in cloud-native ways.

Amazon FSx provides you with two file systems to choose from: Amazon FSx for Windows File Server for enterprise workloads and Amazon FSx for Lustre for high-performance workloads.

Amazon Web Services (AWS)

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Neiman Marcus, T Mobile, Docxellent, Matrix, Lyell

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Buyer's Guide

Amazon FSx vs. Hitachi Content Platform

July 2025

Free Report: Amazon FSx vs. Hitachi Content Platform

Find out what your peers are saying about Amazon FSx vs. Hitachi Content Platform and other solutions. Updated: July 2025.

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