Adjust Audience Builder vs Neustar IDMP comparison

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74
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49
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Also Known As
Neustar Identity Data Management Platform
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Overview

Retargeting users is a proven way to drive growth, but it can be challenging to gather all the necessary data required for partners to carry out retargeting campaigns. What should be a day-long task can take much longer. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them.

The Neustar Identity Data Management Platform (IDMP) gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.

Sample Customers
viber, Ak Bank, tally, Home Advisor, AutoGravity
Allstate

Adjust Audience Builder is ranked 12th in Data Management Platforms (DMP) while Neustar IDMP is ranked 8th in Data Management Platforms (DMP). Adjust Audience Builder is rated 0.0, while Neustar IDMP is rated 0.0. On the other hand, Adjust Audience Builder is most compared with , whereas Neustar IDMP is most compared with .

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