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Adaptive Insights vs Hubble vs Planful comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of August 2025, in the Business Performance Management category, the mindshare of Adaptive Insights is 4.8%, up from 3.2% compared to the previous year. The mindshare of Hubble is 0.6%, up from 0.2% compared to the previous year. The mindshare of Planful is 2.8%, down from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Performance Management Market Share Distribution
ProductMarket Share (%)
Adaptive Insights4.8%
Planful2.8%
Hubble0.6%
Other91.8%
Business Performance Management
 

Featured Reviews

Andrew Rosenberg - PeerSpot reviewer
Adaptive scales well, simple to create new budget versions and models
For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.
PG
Excellent for budgeting and forecasting, but long-term it will no longer be developed or supported
The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble. Additionally, I think we underestimated the time for deployment, we thought it would be a few months and it took much longer than expected because the consultants didn't understand our process in detail before committing to the process. On a scale of one to ten, I would give Hubble a seven.
reviewer1110591 - PeerSpot reviewer
It has helped us speed up the turnaround time on our consolidation, and we haven't had anything come up that the program has not been able to solve
The part that we liked about Excel is that it had a better interface in terms of just graphical illustration of our results. So, if we wanted to look at our financial trends and put it into some type of graphical interface for people to look at, we still have to leverage Excel for that. The dashboards aren't as usable as maybe some of the other solutions, such as Tableau or other BI tools. The application that we use today for our BI tools is Tableau. That's how people absorb information. We don't really use the functionality or dashboards within Planful because of the robustness of Tableau. That's our single source of data. If Planful was better or more comparable in terms of features and functionality, we could probably leverage that in Planful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It helps develop a more unified work format throughout the company."
"Forecasting changes that instantly flow through all financial statements."
"The most valuable feature of the solution is its dashboard."
"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."
"The integration with our payroll system to complete staff modeling during our budget and forecast processes."
"Automated reporting."
"Reports are allowed to be edited for aesthetic purposes, which is lacking in a lot of other dashboard tools."
"The biggest feature is the source of truth for all of our budget and forecast versions."
"The most valuable features are both its budgeting and forecasting."
"It has helped us speed up the turnaround time on our consolidation. We don't have to do reporting in Excel anymore, which has cut down on the errors and the efficiency of our close time."
 

Cons

"The product's configuration process could be faster."
"We tried Discovery and OfficeConnect at one point and found them too cumbersome, at the time."
"The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up."
"It's a Workday product; they could do a little bit better to integrate a pure-play integration with Workday, which really doesn't do that."
"Their customer support team is slow to respond and not extremely confident."
"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."
"Adaptive Insights could improve the data designer interface to make integrations easier to set up."
"The upload feature exists, but isn't terribly useful."
"We have been advised by the owners that the budgeting tool is no longer going to be supported with future development, so my recommendation would be for them to continue to invest in development. Otherwise, at some point we will have to migrate to another technology."
"The part that we liked about Excel is that it had a better interface in terms of just graphical illustration of our results. So, if we wanted to look at our financial trends and put it into some type of graphical interface for people to look at, we still have to leverage Excel for that. The dashboards aren't as usable as maybe some of the other solutions, such as Tableau or other BI tools."
 

Pricing and Cost Advice

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."
"Adaptive Insights' pricing is reasonable."
"Ensure that you have the proper pricing plan in place."
"It's affordable."
"Everything is negotiable, but this solution is low cost compared to others."
"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."
"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."
"Licensing seems to be worth the cost considering the efficiency Adaptive brings."
Information not available
"Right now, everything is on a three-year term contract, and that is our main cost."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
8%
Healthcare Company
7%
Real Estate/Law Firm
7%
Financial Services Firm
10%
Government
9%
Media Company
9%
Construction Company
9%
Computer Software Company
20%
Financial Services Firm
11%
Manufacturing Company
6%
Real Estate/Law Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise6
Large Enterprise10
No data available
No data available
 

Questions from the Community

What do you like most about Adaptive Insights?
It's very simple to create a new version and do some more modeling based on your need for planning things like headc...
What is your experience regarding pricing and costs for Adaptive Insights?
12 years ago, it was very affordable. Workday has definitely increased its price since it acquired Adaptive a few yea...
What needs improvement with Adaptive Insights?
The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up. So, there could be roo...
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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning
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Host Analytics
 

Overview

 

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday
Dole, Ghiradelli, Ninetendo, Avon, Hallmark, Treasury Wine Estates, Kitchener-Wilmot Hydro, City of Prince George, Weingarten Realty Investors, Coloplast A/S, Western Forest Products Inc, The Deltic Group Ltd, Financial Times, Johnson & Johnson, Mitsubishi, National Geographic Maps
Tandem Diabetes Care, Reed Exhibitions, SkyGolf, Zep Inc., Thule, Stylesight, Schumacher Group, Parsons Electric, Nextag, Groupon
Find out what your peers are saying about Oracle, Anaplan, IBM and others in Business Performance Management. Updated: August 2025.
866,218 professionals have used our research since 2012.