Activu vs Tableau Enterprise comparison

Activu and Salesforce are both solutions in the Data Visualization category. Activu is ranked #69, while Salesforce is ranked #1 with an average rating of 8.3. Activu holds a 0.4% mindshare in DV, compared to Salesforce’s 11.3% mindshare. Additionally, 90% of Salesforce users are willing to recommend the solution.

Activu

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Tableau Enterprise

Read 309 Tableau Enterprise reviews

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5,625 Comparison Views

90% willing to recommend

Activu

Tableau Enterprise

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Executive SummaryUpdated on Nov 9, 2025

Tableau Enterprise and Activu are leaders in data visualization and operational intelligence. Tableau Enterprise has the upper hand due to its analytic capabilities and broad integration options, alongside competitive pricing and support.

Features: Tableau Enterprise is known for advanced analytic functions, ease of data connection, and interactive dashboards that provide comprehensive insights to businesses. Activu is focused on real-time data integration, visualization for critical decision-making, and unique collaboration tools. The key difference is Tableau's data analytics strength versus Activu's operational integration features.

Ease of Deployment and Customer Service: Tableau Enterprise offers streamlined setup, with well-documented resources suitable for tech-savvy environments and strong support channels. Activu’s deployment is tailored for complex operational systems with a focus on dedicated support, contrasting with Tableau's user-friendly setup and support.

Pricing and ROI: Tableau Enterprise is generally seen as cost-effective, with transparent pricing that meets diverse business needs, offering rapid ROI across various industries. Activu's pricing may appear higher but is justified in settings requiring real-time situational awareness, offering significant returns in niche markets.

To learn more, read our detailed Data Visualization Report (Updated: December 2025).

Buyer's Guide

Data Visualization

December 2025

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Helped 879,853 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Activu

Ranking in Data Visualization

69th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau Enterprise

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of Activu is 0.4%, up from 0.2% compared to the previous year. The mindshare of Tableau Enterprise is 11.3%, down from 28.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	11.3%
Activu	0.4%
Other	88.3%

Data Visualization

Featured Reviews

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	184

Questions from the Community

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It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Product Reports

Buyer's Guide

Data Visualization

December 2025

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Buyer's Guide

Tableau Enterprise

December 2025

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Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Powerful IP-networked visualization and collaboration technology that securely delivers actionable information when and where it is needed for optimized decision making.

Activu

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Consolidated Edison Company of New York (Con Edison), Port of Long Beach, Thomas Weisel Partners LLC, New York Police Departments (NYPD), Amtrak, Bank of New York

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Find out what your peers are saying about Salesforce, Apache, Splunk and others in Data Visualization. Updated: December 2025.

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