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ActiveCampaign vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
35th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
Opportunity Management (5th), Sales Force Automation (4th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Romani Labib - PeerSpot reviewer
Customization options empower workflow management, though support understanding can be enhanced
Currently, I am still working with Azure and I use the Azure products for my current work. I use Azure Active Directory. I don't use products like App Service from Azure or Azure Logic Apps, Front Door, but I think it's very straightforward. Once I take the first step to use Azure, I can track myself to use another application, program, or module in Azure. I use Office 365 because we actually have Exchange mail server 2019 on premises. In the last few months, I upgraded from Exchange on premise to use Office 365, which is faster, easier to troubleshoot, and more secure. I use Remote Desktop Services (RDS) as the best solution because I make a private server in my data center room. I have many users that need to access the internet, so I don't join the server to my domain because if I have any malware or other attacks, I can resolve it easily without any damage to my internal network. Microsoft RDS is more user-friendly and easier to use compared to RDS from Azure Microsoft or another provider. I purchase Microsoft Remote Desktop Services directly from Microsoft. I have had an MCSE and Microsoft account for 15 years. I work with SharePoint and Exchange, which are famous applications through Microsoft and Office 365. For daily tasks, I use Microsoft tools and Linux tools because I have applications like CRM, ERP, and HRM running over CentOS, an operating system by Linux. Regarding CentOS, in Egypt, we have issues paying for things from the internet, especially due to the large margin between US dollars and Egyptian pounds. CentOS is totally free from the internet, so I create ISO and install it on the server to use all features, policies, and security modules. Currently, I use 3CX as voice solutions, and Asterisk is the Linux platform I use, along with firewalls by Linux called pfSense. All data centers in my company have products between Microsoft and Linux systems. For DNS, I use deDNS to make remote access or subdomains from deDNS organization. Sometimes, I pay for a main domain from HostGator and re-route the domain to my data centers. Based on other competitors, I would rate Zoho CRM's price as a five, as it has a middle-range price compared to others. Overall, I rate Zoho CRM a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"
"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."
"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
"The user interface, especially the dashboard, offers good navigation."
"The most valuable feature of Zoho CRM is its ease of use."
"Its initial setup process for the cloud-based version is straightforward."
"For the most part, the solution is stable."
"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"The reporting for developers should be improved."
"The mobile application is a little complicated and could be simplified."
"The chatbot feature is not very intelligent and lacks AI capabilities."
"Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."
"The support is not quite good."
"Support could be more knowledgeable."
"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."
"Some of our clients could not develop their requirements using the product."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"We pay for an annual license to use this solution."
"The basic plan has changed from $15 to $25 or $30."
"Zoho CRM has a subscription-based license, which is not too expensive."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"The solution is cost-effective."
"Zoho CRM is available at a fairly average price"
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"Its price is lower than the other software."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
9%
Computer Software Company
8%
University
8%
Educational Organization
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
What needs improvement with Zoho CRM?
The UX for the product in general is probably below standard compared to some of the other CRMs.
 

Comparisons

No data available
 

Overview

 

Sample Customers

Information Not Available
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about ActiveCampaign vs. Zoho CRM and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.