Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
Beckon mindshare
As of September 2025, the mindshare of Beckon in the Marketing Intelligence category
stands at 1.6%, down from 2.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Intelligence Market Share Distribution
Product
Market Share (%)
Beckon
1.6%
6sense
7.7%
PROS Scientific Analytics
7.5%
Other
83.2%
Marketing Intelligence
Beckon customers
Coca-Cola Co, Regal Entertainment Group, Pure Storage, MFS Investment Management, The Scotts Miracle-Gro Company, Mozilla, Level 3 Communications, Union Bank, Microsoft, Union Bank, StubHub, Mindjet
