As of March 2026, the mindshare of Google Tag Manager in the Tag Management category
stands at 24.1%, up from 23.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Tag Management Mindshare Distribution
Product
Mindshare (%)
Google Tag Manager
24.1%
Qubit Opentag
29.9%
Tealium Customer Data Hub
23.7%
Other
22.299999999999997%
Tag Management
Compare Google Tag Manager with alternative products
