Users consider Adobe Experience Manager (AEM) to be a powerhouse content management solution.
AEM makes it easy to manage marketing content and assets. The solution allows users to create and manage their digital experience across all channels with automated tools that make scaling effortless. Because it has automation and smart tools, users are able to quickly source, adapt, and deliver assets across audiences and channels easily.
In addition, the solution makes it easy to create responsive forms that customers can easily complete and securely e-sign, which makes their customer journey seamless, from acquisition all the way through retention.
Another big advantage of the solution is that it is helpful for:
- Hybrid applications
- Generic templates
- Third-party data synchronization
- User-specific data restriction and analytics
Moreover, AEM can be integrated with Adobe Analytics to extract data about the performance of various campaigns on websites. And it has amazing integration between third-party products and software, making it one of the best on the market for marketing and content management needs.
Furthermore, it provides communication resources, such as email templates and images that are retrieved from AEM. It is easy for users to schedule updates to websites with AEM. It is also very easy to create a site in multiple languages, organize digital assets, and publish content wherever you want. It allows more flexibility with its products and provides some of the best training experiences.
Additionally, the solution has great customization capabilities. For example, it can be easily customized to suit website design needs. It has a caching mechanism to cache static content on the CDN to reduce server load. The product is very flexible when it comes to needing to customize the features as per customer requirements. Users also have the ability to customize the reports.
AEM also provides user-based access control to distribute work and permission. It is easy for users to manage their website by allowing them to decentralize the workflow of editing and creating pages and content. It helps to attract traffic to websites and measure it, as well as enriching it with relevant content. With this tool, managing assets is straightforward, and users can configure SEO, duplicate content between sites, and much more.
Another huge advantage with the solution is that it helps boost conversion rates and increases traffic to websites. With AEM, users have access to out-of-the-box templates, and can create personalized campaigns and CTAs with tracking. It is also possible to manage html content, images, and hosting to its cloud.
What’s also useful about the solution is that AEM Sites keeps things simple through a powerful AI that helps users to track all of their content from a single interface. By using AEM Sites, users can create and edit templates for emails and pages. This feature is fantastic because it can dramatically reduce the time it takes to produce content because designs can reload instantly, rather than having to start from scratch. Whatsmore is that the product’s auto-text summarization feature can reformat text automatically for smaller screens. This way, written content only ever needs to be drafted once.
Collecting information from customers, employees, and clients can be a challenge. It isn’t always a simple process. But, with AEM Forms, form design can be dramatically improved, as can the speed of delivery. It supports scalable authoring so that employees are able to customize data collection by dragging and dropping information fields. Scalable authoring also allows new forms to be built by combining fragments of old ones, or a single theme to be applied to different forms in a single click.
Adobe’s Digital Asset Management (DAM) system uses AI to adapt assets for use in different media streams and automates tagging and distribution to reduce your workload. This is especially helpful because keeping track of every file in a large library of digital assets can be a difficult thing to do.
In general, Adobe products are known for their user-friendly interfaces and clever design tricks. Adobe sticks to a winning formula of clear text and intuitive layouts to keep things simple for the end-user. The case is no different with AEM.
Speaking of user-friendly, AEM’s OmniSearch function is great. Starting a search is easy to do from within the AEM interface. Users just begin typing and the metadata of all available files will be scanned to match with the asset or project they are looking for. Via the solution’s AI system, results are delivered by their relevance, reducing the amount of time users need to spend hunting for that key picture or blog draft.
Last but not least, Adobe’s support is fantastic. Adobe knows that their customers don’t want to be left alone to solve any problems they run into with mission-critical content management systems. To that extent, they have cleverly produced a comprehensive set of articles about how to use the AEM system. If users don’t find an answer there, they can turn to a community forum or contact a support delegate over the phone. Knowing that support is good and that documentation is easy to find online gives users peace of mind.
In summary, AEM is a solid web content management system because of its intuitive feature set. All in all, AEM is an excellent solution that offers a near-unparalleled web, form, and asset management experience.
