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Leadsquared Implementation

Shakti Anand - PeerSpot reviewer
Senior Manager- Admissions at Sector 125
165 people affected
2 people managed
2 month project

Project Description

At organizational level, to handle the lead management of admission cycle, we earlier had one single Leadsquared account for 7 university campus.

Looking at the level of lead volume along with other complex journeys to handle the lead nurturing, the leadsquard account was migrated to 7 different campus wise account re structuring, enabling campus specific lead flow management, campaign management, atuomations,distribution and nurturing activities.

Lessons Learned

Will try and experiment with the integration of more service providers for whatsapp, dialer, lead publishers, voice bot and chat bot.

Difficulties

Management had to be convinced
Large no. of people impacted
Hard to meet schedule

Products Used

Technical Skills Used

  • Data Science & Analysis
  • Project Management
  • Digital Tools