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John leads marketing and communications globally across segments and channels. He manages the Acronis brand and perception, corporate, product and field marketing, demand generation, as well as influencer and analyst and media relations. He is also responsible for the strategy and growth of Acronis’ channel and cloud business.

Previously was Service Providers CMO at Parallels. Overseeing the company’s global service provider marketing function, spanning the full service provider channel. He leads integrated marketing communications through product marketing, partner marketing, advertising, public and analysts relations, digital marketing, events, and relationship marketing. This includes developing partnerships with Parallels’ most strategic technology companies to enable hosting service providers using Parallels solutions to quickly create profitable cloud services that meet the diverse needs of their end customers.

Prior to joining Parallels, John was general manager of the Worldwide Software plus Services Industry team for the Communications Sector at Microsoft. In this role, he was responsible for driving the strategy for Microsoft’s hoster Cloud business. He worked closely with all types of service providers including Web Hosters, SAAS ISVs and Telcos to ensure that they were provided with the tools and resources necessary to grow their business.

Zanni was also responsible for helping drive Microsoft’s partner hosted initiative to provide the software plus services based next-generation platform, business applications and a compelling digital lifestyle experience for end-users through its extensive partner ecosystem.

Earlier in his career, Zanni created and managed the Office web site (office.microsoft.com/), which has become one of the top web sites worldwide.

Prior to Microsoft, he spent 12 years running a small business. Zanni holds a Bachelor of Science degree in Mathematical Physics from California State University Northridge.