Managed an end-to-end web analytics and digital marketing analytics project for an e-commerce business using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, and Looker Studio. Implemented and monitored website events and conversions including product views, add-to-cart, checkout, and purchases. Analyzed user journeys, acquisition channels, landing-page performance, and Google Ads campaigns to identify opportunities for improving conversion rates and marketing ROI. Built performance dashboards and reports covering traffic, engagement, conversions, cost per acquisition (CPA), conversion rate, and return on ad spend (ROAS). Provided data-driven recommendations for campaign optimization, budget allocation, audience targeting, and website conversion improvement.
