Business Development Management at a computer retailer with 501-1,000 employees
Real User
Jan 26, 2023
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.
Zero Trust Network Access (ZTNA) enhances security by strictly verifying access before granting network entry, thus minimizing risks and improving overall safety posture for remote work environments.As an access control technology, ZTNA redefines security paradigms by removing implicit trust within a network. It rigorously authenticates and validates every device, enforcing granular per-session access policies as users attempt connections. This methodology significantly reduces entry points,...
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.