Business Development Management at a computer retailer with 501-1,000 employees
Real User
Jan 26, 2023
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.
ZTNA solutions provide businesses with secure, remote access by establishing a secure connection between users and corporate applications, ensuring that sensitive data remains protected.ZTNA redefines secure access by moving away from traditional perimeter-based security models. It ensures that only authenticated and authorized users can access specific applications, reducing the risk of unauthorized data exposure. Its architecture supports remote work trends, offering businesses greater...
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.