Having a PRM solution is essential if your business relies on using a distribution channel to communicate with your channel partners.
Here are some things to look out for when choosing a solution:
Intuitive and easy to use: It is important to make sure the solution you choose will be easy to use for your partners as well as your employees. They should be able to register new deals quickly as well as update content and landing pages without waiting on IT departments to help them. Partners should also be able to quickly find the material they need on your portal without having to dig through dozens of irrelevant pages. A good PRM will have an intuitive and efficient interface.
Easy to implement: The solution you go with should be straightforward to set up. Find out if the solution will require IT support or expensive consultants to implement it and if it can integrate with your CRM solution quickly. Additionally, make sure you will have access to training resources for your employees and partners, to help them get up to speed before they begin using the tool.
Support: When rolling out a new PRM solution, it is important to make sure support is available to you. This may be necessary for when you run into setup issues, your partners are having trouble accessing the PRM system, or other critical problems that arise.
Easy to administer: Another helpful tip is to consider whether or not the PRM solution is easy to administer since you and your partners will be using it to manage content, register deals, and update documentation on a constant basis. You want to avoid a solution that will require you to rely on IT teams all the time to make small or simple changes. In addition, you should be able to maintain it easily.
Integration: When you start with a PRM solution, it is best to ensure that it can integrate with your existing CRM. Research whether or not the solution can support two-way integration with your CRM provider.
Budget: A big consideration when choosing a PRM solution is price. When considering pricing, try to select a product that doesn’t charge more for each new user. Your partner program can quickly expand, even if it is currently small, forcing you to add more users than expected. With this in mind, try to choose a PRM solution that offers a flat monthly fee for unlimited users.
ROI: A good PRM solution will lead to an increased ROI. The solution should be one that makes it easier for your partners to sell, and enables your revenue to grow more quickly. When comparing different PRMs, evaluate how quickly your organization will begin seeing a return on your investment, and prioritize the solutions that provide a faster return.
Scalability: Before you make your final decision on what product to buy, make sure that it can scale with your company. It is important to find out ahead of time if you will have account limitations and whether the solution has options to add users or partners, and at what cost.
Find out what your peers are saying about Allbound, Impartner Software, PartnerStack and others in Partner Relationship Management (PRM). Updated: March 2024.
What is partner relationship management? PRM is a set of software and strategies that businesses employ to facilitate relationships with those who sell their products and with whom they collaborate on marketing initiatives.
Having a PRM solution is essential if your business relies on using a distribution channel to communicate with your channel partners.
Here are some things to look out for when choosing a solution:
Intuitive and easy to use: It is important to make sure the solution you choose will be easy to use for your partners as well as your employees. They should be able to register new deals quickly as well as update content and landing pages without waiting on IT departments to help them. Partners should also be able to quickly find the material they need on your portal without having to dig through dozens of irrelevant pages. A good PRM will have an intuitive and efficient interface.
Easy to implement: The solution you go with should be straightforward to set up. Find out if the solution will require IT support or expensive consultants to implement it and if it can integrate with your CRM solution quickly. Additionally, make sure you will have access to training resources for your employees and partners, to help them get up to speed before they begin using the tool.
Support: When rolling out a new PRM solution, it is important to make sure support is available to you. This may be necessary for when you run into setup issues, your partners are having trouble accessing the PRM system, or other critical problems that arise.
Easy to administer: Another helpful tip is to consider whether or not the PRM solution is easy to administer since you and your partners will be using it to manage content, register deals, and update documentation on a constant basis. You want to avoid a solution that will require you to rely on IT teams all the time to make small or simple changes. In addition, you should be able to maintain it easily.
Integration: When you start with a PRM solution, it is best to ensure that it can integrate with your existing CRM. Research whether or not the solution can support two-way integration with your CRM provider.
Budget: A big consideration when choosing a PRM solution is price. When considering pricing, try to select a product that doesn’t charge more for each new user. Your partner program can quickly expand, even if it is currently small, forcing you to add more users than expected. With this in mind, try to choose a PRM solution that offers a flat monthly fee for unlimited users.
ROI: A good PRM solution will lead to an increased ROI. The solution should be one that makes it easier for your partners to sell, and enables your revenue to grow more quickly. When comparing different PRMs, evaluate how quickly your organization will begin seeing a return on your investment, and prioritize the solutions that provide a faster return.
Scalability: Before you make your final decision on what product to buy, make sure that it can scale with your company. It is important to find out ahead of time if you will have account limitations and whether the solution has options to add users or partners, and at what cost.