I recommend the tool to others, especially if they are into personalized marketing automation area. The product is super easy for anyone to learn. I rate the tool an eight out of ten.
There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner. On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent. Overall, I rate the solution a seven out of ten.
I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.
One can use Tealium because it is a user-friendly tool. It is not that much of a complex UI where you have to spend more time understanding the UI. It has a pretty simple UI. If you want to use Tealium, you will have to have a bit of knowledge of the data layer and JavaScript. It is a very user-friendly tool. Definitely, one can use it. I rate the tool an eight out of ten.
Associate Technical Delivery Manager at a tech vendor with 501-1,000 employees
Real User
Top 10
Jun 14, 2024
If a particular event is created, it depends on how far it has reached the particular person and how many times they have used it. Based on the analytical report, we can further say that this is the particular count on how things are working. Anyone can use the solution, but some training is needed. Understanding the solution would be much easier for a person with an understanding of coding languages like JavaScript and TypeScript. As we are integrating things on different platforms, a conditional-based operator is used. In some cases, coding languages like JavaScript or TypeScript are used. I would recommend the solution to people working on the same skill sets or goals that I am using. Tealium Customer Data Hub is a simple tool that takes less time and minimizes the time frame of a person working on it. Overall, I rate the solution a nine out of ten.
I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section. Overall, I rate the solution an eight out of ten.
I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works. You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated. I recommend the product to others who have knowledge about the tool. I rate the tool an eight out of ten.
Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known. We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.
Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily. I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles. It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it Overall, I rate the solution a ten out of ten.
I would recommend it to other, we have recommended it to other clients, and they have opted to use it. I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable. Overall, I would rate the solution an eight out of ten.
Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code. Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC. Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool. I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool. Overall, I rate the solution ten out of ten.
Tealium Customer Data Hub is a versatile tool acclaimed for its effective tag management, seamless data integration, accurate audience segmentation, and real-time data processing. It boosts organizational efficiency, enhances personalization, and supports dynamic decision-making, making it a vital asset for improving digital marketing efforts and data governance in various enterprises.
I recommend the tool to others, especially if they are into personalized marketing automation area. The product is super easy for anyone to learn. I rate the tool an eight out of ten.
There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner. On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent. Overall, I rate the solution a seven out of ten.
I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.
One can use Tealium because it is a user-friendly tool. It is not that much of a complex UI where you have to spend more time understanding the UI. It has a pretty simple UI. If you want to use Tealium, you will have to have a bit of knowledge of the data layer and JavaScript. It is a very user-friendly tool. Definitely, one can use it. I rate the tool an eight out of ten.
If a particular event is created, it depends on how far it has reached the particular person and how many times they have used it. Based on the analytical report, we can further say that this is the particular count on how things are working. Anyone can use the solution, but some training is needed. Understanding the solution would be much easier for a person with an understanding of coding languages like JavaScript and TypeScript. As we are integrating things on different platforms, a conditional-based operator is used. In some cases, coding languages like JavaScript or TypeScript are used. I would recommend the solution to people working on the same skill sets or goals that I am using. Tealium Customer Data Hub is a simple tool that takes less time and minimizes the time frame of a person working on it. Overall, I rate the solution a nine out of ten.
I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section. Overall, I rate the solution an eight out of ten.
I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works. You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated. I recommend the product to others who have knowledge about the tool. I rate the tool an eight out of ten.
Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known. We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.
Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily. I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles. It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it Overall, I rate the solution a ten out of ten.
I would recommend it to other, we have recommended it to other clients, and they have opted to use it. I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable. Overall, I would rate the solution an eight out of ten.
Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code. Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC. Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool. I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool. Overall, I rate the solution ten out of ten.