As of December 2025, the mindshare of Upstream MCS in the Mobile Marketing and Advertising category
stands at 1.8%, according to calculations based on PeerSpot user engagement data.
Mobile Marketing and Advertising Market Share Distribution
Product
Market Share (%)
Upstream MCS
1.8%
Braze
17.9%
CleverTap
10.2%
Other
70.1%
Mobile Marketing and Advertising
Learn more about Upstream MCS
Upstream MCS was previously known as MCS.
Upstream MCS customers
Telecom Italia Mobile, T-Mobile, Vodafone, Vodafone Romania
