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Salesforce vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Salesforce enhances sales conversions, efficiency, and user satisfaction by streamlining lead management, despite some users lacking precise ROI data.
Sentiment score
6.5
ServiceNow CSM delivers positive ROI by enhancing efficiency, optimizing communication, reducing costs, and boosting revenue through effective deployment.
The time saved is spent on more important, innovative tasks that advance us technologically and strategically.
Solutions ENGINEER at Applied materials
This means that whichever customer opens more cases and if the cases are more difficult or cases that take a longer time to resolve, you can evaluate how much technical documentation or updates are sent to them.
ILS Manager at a consultancy with 11-50 employees
Without such tools, the business would be affected by five to ten percent in annual revenue.
In our organization, downtime and criticality have been addressed in a very short time, and the revenue and outcomes from this have increased.
System engineer at a retailer with 10,001+ employees
ServiceNow Customer Service Management saves time because of the CSM module and it saves money as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.8
Salesforce's customer service is praised for responsiveness, effective issue resolution, high satisfaction, and commendable support speed and quality.
Sentiment score
6.5
ServiceNow Customer Service Management offers responsive support, available in multiple languages, with effectiveness enhanced through strong partnerships.
When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.
Solutions ENGINEER at Applied materials
The customer support definitely provides a basic picture to the end user or the customer on the other side where they can receive updates and files and see the process of the status of where their items are.
ILS Manager at a consultancy with 11-50 employees
It is not my business to approach technical support because if I have a problem, I approach the internal help desk.
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
It is better because partners have a deep understanding of the code and configuration challenges.
managing partner at AmPmilify Associates LLP
Customer support provides a lot of help and responds immediately, offering very good service.
System engineer at a retailer with 10,001+ employees
Whenever we raise high cases, we do get a response in minimum TAT.
Software Engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
8.1
Salesforce is scalable and flexible, supporting growth and accommodating large teams, though some report license constraints or delays.
Sentiment score
8.0
ServiceNow Customer Service Management offers scalable, customizable solutions, efficiently handling diverse business needs and integrating with other applications.
We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.
Solutions ENGINEER at Applied materials
There are no problems with Salesforce's scalability.
data engineer at a energy/utilities company with 10,001+ employees
You can use it in big companies with many employees.
ILS Manager at a consultancy with 11-50 employees
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Head of Business Agility and Development at Aqarat Real Estate Development Company
ServiceNow Customer Service Management's scalability is such that it is scalable to a large extent as it can be integrated with other applications as well.
Software Engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
8.4
Salesforce is praised for its stability and reliability, with minimal downtime and infrequent minor issues reported by users.
Sentiment score
7.9
ServiceNow Customer Service Management offers stable, high-performance service for large enterprises, with rare issues and reliable updates.
I would rate Salesforce's stability high, around ten.
Solutions ENGINEER at Applied materials
I would say 99% of the time it works well.
Leads Delivery Associate at PeerSpot
In my experience, Salesforce is very stable; there are no downtime or issues.
Manager at PeerSpot
Overall, it is very stable aside from these issues.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Room For Improvement

Salesforce needs better integration, performance, customization, AI features, interface, and multilingual support, with enhanced reporting and dashboards.
ServiceNow requires improved customization, integration, and user interface, with enhanced AI, automation, and reporting to address setup complexity and learning curve.
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped.
data engineer at a energy/utilities company with 10,001+ employees
As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
Director of Solution Architect Vertica, APJ at OpenText
Being able to move between cases and products more easily would improve the score.
Leads Delivery Associate at PeerSpot
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Head of Business Agility and Development at Aqarat Real Estate Development Company
Quick case resolutions through AI is one of the most valuable use cases.
Software Engineer at a tech vendor with 10,001+ employees
Managing this platform requires sophisticated handling.
managing partner at AmPmilify Associates LLP
 

Setup Cost

Salesforce is costly, especially for smaller businesses, but provides extensive features, influencing its perceived value among users.
ServiceNow Customer Service Management is costly, ideal for enterprises, but potentially too expensive for small businesses despite its value.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
Head of Business Agility and Development at Aqarat Real Estate Development Company
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
Lead Business Analyst at Orange
 

Valuable Features

Salesforce excels in user-friendliness, customization, automation, and integration, improving sales tracking, customer management, and business efficiency.
ServiceNow CSM offers efficient workflow management, cloud flexibility, AI features, and ITSM integration to enhance productivity and service delivery.
The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.
data engineer at a energy/utilities company with 10,001+ employees
Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well.
Leads Delivery Associate at PeerSpot
The dashboard helps me stay organized because I can see how much more pipeline I need to create to achieve my quota, notifying me if I'm running a bit behind or if I need to increase something.
Strategic Account Executive at a tech company with 51-200 employees
ServiceNow Customer Service Management has impacted our organization positively; we have formed a very good process with this tool that has helped increase the productivity of the team.
System engineer at a retailer with 10,001+ employees
The most valuable features are incident management and change management.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
Head of Business Agility and Development at Aqarat Real Estate Development Company
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
1st
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
44
Ranking in other categories
No ranking in other categories
ServiceNow Customer Service...
Ranking in Customer Experience Management
7th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
CRM Customer Engagement Centers (5th)
 

Mindshare comparison

As of July 2026, in the Customer Experience Management category, the mindshare of Salesforce is 2.6%, down from 7.4% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 2.1%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Salesforce2.6%
ServiceNow Customer Service Management2.1%
Other95.3%
Customer Experience Management
 

Featured Reviews

Roman Ryvlin - PeerSpot reviewer
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
Using a unified cloud workspace has improved managing customer data, pipelines, and projects
Sometimes I would prefer Salesforce to run a little bit more quickly. My tasks are relatively easy, and I am not the person responsible for the company. There are some gaps that people responsible should address with ideas on how to improve. My role is not a leading point; I am a very basic user of Salesforce. My tasks are not complex, and I do not have a big problem with that. Salesforce could improve its speed. I would prefer not to analyze it in detail because it generally works well. I cannot say that I spend a lot of time waiting for a response from Salesforce, which would not be suitable for work. For me, this mostly works. There may be more experienced users with wider tasks who experience more problems. I am not in the details of how this works. We have a separate service department responsible for business automation, and those people know the details of how to estimate complexity, comfort level, and expense. I am just aware that Salesforce is running some integrations for us. All integrations are very important, but I am not in the details of this. If there are limitations, problems, or requirements with regard to integrations, I am not aware of them. With regard to setup, I feel informed because I am not setting this up. What can I complain about? It is pain-free. If you want, you can mention that sometimes my business would be great if Salesforce runs a little bit quicker in a soft manner. I do not have a strong component with regard to speed. Cloud-based software runs on different resources. The GUI might sometimes be a little bit slow. Salesforce is good for me. I am clicking on a link and catching it. There is nothing to install, and it is running. I think Salesforce is perfectly scalable because it runs very big datasets for many years and serves thousands of customers. I think it is perfectly scalable from my point of view as a customer. I think approximately 1,000 to 3,000 users are working with Salesforce in my company at the moment. Salesforce is a huge universe, and I cannot tell what should be improved because it has so many capabilities. Probably I am not aware of the majority of those capabilities. This is rather static for big systems, as customers are not aware of the majority of such big system features. I cannot say that I experience some lack of specific functionality. Usually, everything is in place, but I need to have the right permissions. So I cannot answer the question, as I am fine currently. Sometimes I feel the reporting could be more sophisticated and even AI-enabled. For today, the reporting is a good one but a classical one, and I need to build a report. I need to mention the data I want to run on, the filters to apply, and the commands to choose. Sometimes I have much more complex tasks. Generally speaking, I collect the data and know that the data is in the system. If one day they introduce an elaborated AI capability for me to tell Salesforce that I need to get this kind of data and then perform this kind of comparisons and checks to get this kind of result in that form, my ability would be very good.
BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Structured ticket workflows have improved resolution speed and have supported SLA-driven support
ServiceNow Customer Service Management is offering very good things, but I felt improvements to our process would allow us to depend on this tool in many other ways. Regarding the interface, currently the user who creates the ticket has a very limited interface with only the options for creating a ticket and providing details, while the support team has a much larger interface with many options, including SLA details and report generation. While this classification is great, I felt that some modifications could be brought to the interface. I felt that further modifications can be made so that it could be a perfect tool.
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Construction Company
11%
Manufacturing Company
9%
Legal Firm
7%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise20
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce?
I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.
What needs improvement with Salesforce?
The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keyw...
What is your primary use case for Salesforce?
My main use case for Salesforce is customer support through cases, item repairment, item malfunction, and day-to-day communication with customers who are experiencing either issues, technical issue...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
My experience with pricing, setup cost, and licensing is that these were done by the VP of our company, thus I have no idea about the same.
What needs improvement with ServiceNow Customer Service Management?
ServiceNow Customer Service Management could be improved by incorporating Gen AI into ServiceNow. Though ServiceNow has a Now Assist feature for their CSM module, it still needs a lot of work to do...
What is your primary use case for ServiceNow Customer Service Management?
My main use case for ServiceNow Customer Service Management is that I use it as an end user to provide customer support to our clients. For a specific example of how I use it to provide customer su...
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Information Not Available
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Salesforce vs. ServiceNow Customer Service Management and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.