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Salesforce vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.6
Salesforce boosts sales conversions and efficiency by enhancing lead management, saving time, and enabling strategic focus, improving operations.
Sentiment score
6.7
Organizations achieve ROI with ServiceNow CSM by streamlining processes, reducing costs, and aligning with business goals for improved efficiency.
The time saved is spent on more important, innovative tasks that advance us technologically and strategically.
Without such tools, the business would be affected by five to ten percent in annual revenue.
 

Customer Service

Sentiment score
7.5
Salesforce excels in customer service with fast support, useful resources, and high satisfaction, outperforming competitors like Microsoft.
Sentiment score
7.1
ServiceNow's customer service is praised for responsiveness and multilingual support, with some delays in lower packages.
When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.
It is better because partners have a deep understanding of the code and configuration challenges.
The technical support is good, but there are very few people who understand the technicalities and background configurations.
 

Scalability Issues

Sentiment score
8.2
Salesforce is scalable and adaptable, supporting global enterprises despite occasional constraints and additional licensing costs.
Sentiment score
8.5
ServiceNow Customer Service Management is praised for scalability, customization, and efficient self-service, enhancing business operations without extra costs.
We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.
There are no problems with Salesforce's scalability.
If challenges are resolved efficiently with tools like ServiceNow Customer Service Management, it significantly impacts business operations.
The solution is scalable and offers high scalability as new features are added regularly.
Scalability can lead to performance issues.
 

Stability Issues

Sentiment score
8.4
Salesforce is highly regarded for its stability, often rated between eight and ten, with minor issues mentioned.
Sentiment score
8.3
ServiceNow Customer Service Management is stable, efficiently handles high traffic, yet customization limitations and portal issues can occasionally arise.
I would rate Salesforce's stability high, around ten.
ServiceNow Customer Service Management is highly stable, which is critical because it operates as a live system 24/7.
Overall, it is very stable aside from these issues.
 

Room For Improvement

Salesforce needs better integration, UI enhancements, AI analytics, customization, notifications, cost efficiency, and improved customer service.
ServiceNow Customer Service needs improved customization, integration, AI features, pricing flexibility, and easier report downloading and upgrades.
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped.
It is important to follow practical rules and best practices to avoid misconfigurations caused by different developers doing things their own way.
Managing this platform requires sophisticated handling.
Sometimes ServiceNow Customer Service Management lags, meaning the speed is low or there is a delay in operations.
 

Setup Cost

Salesforce is seen as costly, especially for scaling enterprises, but offers competitive functionality justifying its price for some.
ServiceNow Customer Service Management is costly but valued for efficiency, with premium pricing potentially unsuitable for smaller businesses.
ServiceNow Customer Service Management is expensive, with costs around half a million US dollars per year.
The pricing is around a seven, making it rather expensive.
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
 

Valuable Features

Salesforce offers robust CRM functionality with analytics, automation, customization, and seamless integration, enhancing operational efficiency and sales tracking.
ServiceNow CSM offers powerful workflow and integration, enhancing service delivery with automation and AI on a flexible platform.
The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.
Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.
ServiceNow Customer Service Management offers valuable features such as workflow management, an approval cycle, and integration with a payment gateway, which allows for payments to be made using the system.
It integrates all different queues into one dashboard and consolidates various departments, ensuring visibility across the organization is transparent.
The best aspect of ServiceNow Customer Service Management is its out-of-the-box features that support all customer service processes.
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
2nd
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
38
Ranking in other categories
No ranking in other categories
ServiceNow Customer Service...
Ranking in Customer Experience Management
3rd
Average Rating
8.2
Reviews Sentiment
7.7
Number of Reviews
14
Ranking in other categories
CRM Customer Engagement Centers (3rd)
 

Mindshare comparison

As of June 2025, in the Customer Experience Management category, the mindshare of Salesforce is 8.3%, up from 3.6% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 5.4%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

Alona Bean - PeerSpot reviewer
Automating processes saves time for strategic tasks and provides excellent support
One of the best features Salesforce offers is the ability to design custom workflow processes. This has reduced time significantly, saving hours of manual work since it is now automated via Salesforce. Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.
Arvind  Mehrotra - PeerSpot reviewer
Integrating departments for unified service while managing complexity and learning curve
ServiceNow Customer Service Management ( /products/servicenow-customer-service-management-reviews ) integrates the admin, finance, HR, and service departments, enabling an employee of an organization to get service from a single window. It integrates all different queues into one dashboard and consolidates various departments, ensuring visibility across the organization is transparent. It helps to create a shared services organization, reducing the operational complexity and facilitating a more unified service delivery. It consolidates all service desks under one umbrella, enhancing efficiency.
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
12%
Educational Organization
11%
Comms Service Provider
9%
Educational Organization
10%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
Pricing is something I'm not directly involved with, as I'm just looking at the data competencies and how exactly things are running.
What needs improvement with Salesforce?
There isn't a particular improvement I can mention at the moment, but I would like to return to the topic later.
What do you like most about ServiceNow Customer Service Management?
We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the ...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
ServiceNow Customer Service Management is expensive, although there is value for money considering the time and administrative efficiencies it brings.
What needs improvement with ServiceNow Customer Service Management?
The integration cost and learning curve are very high, and managing this platform requires sophisticated handling, which is more complex compared to other solutions.
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Information Not Available
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Salesforce vs. ServiceNow Customer Service Management and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.